Uphold
Join to apply for the
CRM Marketing Specialist
role at
Uphold .
About Uphold Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries. Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone. To learn more about Uphold, please visit https://uphold.com.
The Opportunity Uphold is looking for a Marketing Automation Specialist to join our growing CRM team. This role is central to the execution and optimization of all customer communications—including lifecycle, transactional, and promotional campaigns—across email, push notifications, SMS, and in-app messaging.
What You’ll Be Doing
Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging
Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io
Design and implement advanced segmentation using behavioral, transactional, and real-time data
Support CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logic
Maintain campaign documentation, tracking, and reporting
Partner with engineering and data teams to expand and maintain integrations and event tracking
Collaborate with internal teams to ensure alignment and smooth execution
Monitor campaign performance and assist in surfacing insights and optimizations
Support A/B testing and other experimentation to improve effectiveness
Identify and execute automation opportunities to streamline operations and scale campaign delivery
Required Qualifications
2-5 years of experience in CRM, marketing automation, or lifecycle marketing
Hands‑on experience with marketing automation platforms (e.g., Customer.io, Braze, Iterable, etc.)
HTML/CSS knowledge
Strong attention to detail and QA discipline in campaign execution
Familiarity with segmentation, triggers, personalization, and journey building
Comfortable working with campaign performance metrics, dashboards, and reporting tools
Strong organizational and project management skills
Ability to work cross‑functionally with marketing, product, engineering, and data teams
Excellent written and verbal communication skills
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Bonus If You Have
Experience working in fintech or finance-related industries
Personal and professional experience in blockchain and crypto is a plus
Experience with Customer.io
Experience with Pipedrive
Strong data analysis skills, including SQL
What We Have To Offer You
Contract‑to‑hire: This role is a contract position with potential to convert to Full‑Time Employee (FTE) based on performance, team fit, and business needs.
An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
An international team, in a cutting edge field, working on the most fascinating projects.
Growth and career opportunities, and the chance to be proactive and creative.
A flexible and enthusiastic work environment that offers snacks, a lot of coffee and other great benefits.
Open and transparent culture – we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
Interesting events that keep you connected with the team and celebrate our success.
Salary Up to $70,000 DOE
Referrals increase your chances of interviewing at Uphold by 2x.
EEOC Employer
We’re proud to be an Equal Opportunity Employer and we celebrate our employees’ differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.
#J-18808-Ljbffr
CRM Marketing Specialist
role at
Uphold .
About Uphold Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries. Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone. To learn more about Uphold, please visit https://uphold.com.
The Opportunity Uphold is looking for a Marketing Automation Specialist to join our growing CRM team. This role is central to the execution and optimization of all customer communications—including lifecycle, transactional, and promotional campaigns—across email, push notifications, SMS, and in-app messaging.
What You’ll Be Doing
Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging
Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io
Design and implement advanced segmentation using behavioral, transactional, and real-time data
Support CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logic
Maintain campaign documentation, tracking, and reporting
Partner with engineering and data teams to expand and maintain integrations and event tracking
Collaborate with internal teams to ensure alignment and smooth execution
Monitor campaign performance and assist in surfacing insights and optimizations
Support A/B testing and other experimentation to improve effectiveness
Identify and execute automation opportunities to streamline operations and scale campaign delivery
Required Qualifications
2-5 years of experience in CRM, marketing automation, or lifecycle marketing
Hands‑on experience with marketing automation platforms (e.g., Customer.io, Braze, Iterable, etc.)
HTML/CSS knowledge
Strong attention to detail and QA discipline in campaign execution
Familiarity with segmentation, triggers, personalization, and journey building
Comfortable working with campaign performance metrics, dashboards, and reporting tools
Strong organizational and project management skills
Ability to work cross‑functionally with marketing, product, engineering, and data teams
Excellent written and verbal communication skills
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Bonus If You Have
Experience working in fintech or finance-related industries
Personal and professional experience in blockchain and crypto is a plus
Experience with Customer.io
Experience with Pipedrive
Strong data analysis skills, including SQL
What We Have To Offer You
Contract‑to‑hire: This role is a contract position with potential to convert to Full‑Time Employee (FTE) based on performance, team fit, and business needs.
An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
An international team, in a cutting edge field, working on the most fascinating projects.
Growth and career opportunities, and the chance to be proactive and creative.
A flexible and enthusiastic work environment that offers snacks, a lot of coffee and other great benefits.
Open and transparent culture – we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
Interesting events that keep you connected with the team and celebrate our success.
Salary Up to $70,000 DOE
Referrals increase your chances of interviewing at Uphold by 2x.
EEOC Employer
We’re proud to be an Equal Opportunity Employer and we celebrate our employees’ differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.
#J-18808-Ljbffr