Spring Health
Lifecycle Marketing Manager, Specialty Care
New York (Hybrid)
Our mission: to eliminate every barrier to mental health. At Spring Health we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,
Precision Mental Healthcare , empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health services, delivering care to 10 million people worldwide. Our clients include brands such as Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best‑in‑class outcomes for their employees. With our innovative platform, we’ve generated a
net positive ROI
for employers and are the only company in our category to earn external validation of net savings for customers.
Spring Health’s Specialty Care programs support members who need more specialized or intensive mental health care—including trauma, mood and anxiety, substance use, and eating disorder concerns—providing expert clinicians and tailored pathways that ensure the right support at the right time.
As the Lifecycle Marketing Manager for Specialty Care, you will design and execute multi‑channel marketing programs that increase awareness, guide members into the right care pathway, and deepen ongoing engagement throughout treatment. You’ll build data‑driven, personalized journeys that help members understand their options, enroll in care, and stay connected to the program that best meets their needs.
Design, Launch & Optimize Specialty Care Journeys
Build and optimize automated workflows across the full journey, from awareness and eligibility through enrollment, participation, and retention.
Create multi‑channel campaigns (email, SMS, push, in‑app, direct mail) that drive meaningful member action and improve treatment adherence.
Partner closely with Product, Care Operations, Member Engagement, and Clinical partners to ensure campaigns accurately reflect each program’s goals and pathways.
Use behavioral, demographic, and program‑level signals to personalize messaging and guide members to the next step in their care journey.
Execute Seasonal, Programmatic & Always‑On Campaigns
Manage a coordinated campaign calendar for program launches, awareness moments, educational content, and ongoing support communications.
Draft clear, empathetic, action‑oriented content that helps members understand what to expect and reduces friction in accessing care.
Integrate webinars, learning content, and resource‑based education into the Specialty Care lifecycle to deepen program engagement.
Maintain an experimentation mindset, testing creative, segmentation, timing, and workflow design to maximize engagement and enrollment.
Collaborate with Analytics to interpret funnel performance, identify friction points, and inform future roadmap decisions.
Leverage AI tools to streamline content development, QA processes, and reporting workflows where appropriate.
Partner Cross‑Functionally for High‑Impact Execution
Ensure alignment with Specialty Care program owners, Product teams, and Member Engagement to deliver cohesive and accurate member experiences.
Work closely with Marketing Ops and MarTech to ensure strong execution, clean data flows, proper instrumentation, and reliable automations.
Provide structured updates, campaign recaps, and performance insights to cross‑functional stakeholders.
Strengthen Targeting, Personalization & Measurement
Use MarTech platforms (Iterable preferred) and CRM/data integrations to enhance targeting, segmentation, and behavioral‑trigger logic.
Monitor and analyze performance across all stages, awareness, enrollment, adherence, and retention, and translate insights into iterative improvements.
Ensure all campaigns maintain high‑quality QA standards, proper tagging, and accurate performance reporting.
What Success Looks Like in This Role
Increased awareness and enrollment across Specialty Care programs.
Higher adherence and program participation rates through timely, personalized lifecycle messaging.
Improved member experience across sensitive, high‑stakes care journeys.
Reliable, scalable workflows that raise the operational bar for Specialty Care communications.
Clear, insight‑driven reporting that informs future strategy and prioritization.
What We’re Looking For
3–5+ years of hands‑on experience in lifecycle, CRM, or growth marketing—ideally in healthcare, behavioral health, B2B2C, SaaS, or member engagement environments.
Proficiency with lifecycle marketing platforms (Iterable preferred; Braze, Customer.io, HubSpot, SFMC, or similar also welcome).
Experience building automated workflows, segmentation, personalization, and event‑triggered journeys.
Comfort with HTML and templating languages (Handlebars, Liquid) to support production‑quality campaign execution.
Data‑forward mindset with experience interpreting metrics, identifying insights, and refining campaigns based on performance.
Strong writing skills with the ability to communicate sensitive topics clearly, compassionately, and with a member‑first perspective.
Excellent project management and prioritization skills; comfortable running multiple workstreams simultaneously.
Familiarity with AI tools for content, QA, or analytics workflows.
A passion for mental health and a commitment to helping members find the right level of care.
You’ll Thrive Here If You Are
Motivated to help members access and stay engaged with the right care pathway.
Energized by managing full‑funnel lifecycle programs, from awareness through long‑term engagement.
Organized, detail‑oriented, and proactive in managing workflows and stakeholder communication.
Curious, analytical, and eager to learn new tools and systems.
Collaborative, humble, and committed to driving meaningful member outcomes.
Target base salary range:
$97,680 – $122,100. This is part of a competitive total rewards package including stock options and benefits. Individual pay may vary based on experience, location, internal equity, and other business factors. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.
Benefits provided by Spring Health
Health, dental, vision benefits start on your first day. You and your dependents also receive access to One Medical accounts. HSAs and FSAs are available, with Spring contributing up to $1,000 for HSAs, depending on your plan type.
Employer‑sponsored 401(k) match up to 2% for retirement planning.
A yearly allotment of no‑cost visits to the Spring Health network of therapists, coaches, and medication‑management providers for you and your dependents.
Competitive paid time off policies including vacation, sick leave, and company holidays.
At 6 months tenure, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non‑birthing parents.
Access to Noom, a weight‑management program based in psychology and tailored to your unique needs and goals.
Access to fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses.
Access to Wellhub, connecting employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
Access to BrightHorizons, which provides sponsored child care, backup care, and elder care.
Up to $1,000 professional development reimbursement per year.
$200 per year donation matching to support your favorite causes.
Equal Employment Opportunity Statement Spring Health is proud to be an equal‑opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or any other eligible protected class. We also consider qualified applicants irrespective of criminal histories, consistent with applicable legal requirements. Spring Health is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
Not sure if you meet every requirement? We encourage you to apply if your experience and values align with this role. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to thrive.
Ready to do the most impactful work of your life? Learn more about our values and how hypergrowth meets impact at Spring Health:
Our Values
#J-18808-Ljbffr
Our mission: to eliminate every barrier to mental health. At Spring Health we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,
Precision Mental Healthcare , empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health services, delivering care to 10 million people worldwide. Our clients include brands such as Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best‑in‑class outcomes for their employees. With our innovative platform, we’ve generated a
net positive ROI
for employers and are the only company in our category to earn external validation of net savings for customers.
Spring Health’s Specialty Care programs support members who need more specialized or intensive mental health care—including trauma, mood and anxiety, substance use, and eating disorder concerns—providing expert clinicians and tailored pathways that ensure the right support at the right time.
As the Lifecycle Marketing Manager for Specialty Care, you will design and execute multi‑channel marketing programs that increase awareness, guide members into the right care pathway, and deepen ongoing engagement throughout treatment. You’ll build data‑driven, personalized journeys that help members understand their options, enroll in care, and stay connected to the program that best meets their needs.
Design, Launch & Optimize Specialty Care Journeys
Build and optimize automated workflows across the full journey, from awareness and eligibility through enrollment, participation, and retention.
Create multi‑channel campaigns (email, SMS, push, in‑app, direct mail) that drive meaningful member action and improve treatment adherence.
Partner closely with Product, Care Operations, Member Engagement, and Clinical partners to ensure campaigns accurately reflect each program’s goals and pathways.
Use behavioral, demographic, and program‑level signals to personalize messaging and guide members to the next step in their care journey.
Execute Seasonal, Programmatic & Always‑On Campaigns
Manage a coordinated campaign calendar for program launches, awareness moments, educational content, and ongoing support communications.
Draft clear, empathetic, action‑oriented content that helps members understand what to expect and reduces friction in accessing care.
Integrate webinars, learning content, and resource‑based education into the Specialty Care lifecycle to deepen program engagement.
Maintain an experimentation mindset, testing creative, segmentation, timing, and workflow design to maximize engagement and enrollment.
Collaborate with Analytics to interpret funnel performance, identify friction points, and inform future roadmap decisions.
Leverage AI tools to streamline content development, QA processes, and reporting workflows where appropriate.
Partner Cross‑Functionally for High‑Impact Execution
Ensure alignment with Specialty Care program owners, Product teams, and Member Engagement to deliver cohesive and accurate member experiences.
Work closely with Marketing Ops and MarTech to ensure strong execution, clean data flows, proper instrumentation, and reliable automations.
Provide structured updates, campaign recaps, and performance insights to cross‑functional stakeholders.
Strengthen Targeting, Personalization & Measurement
Use MarTech platforms (Iterable preferred) and CRM/data integrations to enhance targeting, segmentation, and behavioral‑trigger logic.
Monitor and analyze performance across all stages, awareness, enrollment, adherence, and retention, and translate insights into iterative improvements.
Ensure all campaigns maintain high‑quality QA standards, proper tagging, and accurate performance reporting.
What Success Looks Like in This Role
Increased awareness and enrollment across Specialty Care programs.
Higher adherence and program participation rates through timely, personalized lifecycle messaging.
Improved member experience across sensitive, high‑stakes care journeys.
Reliable, scalable workflows that raise the operational bar for Specialty Care communications.
Clear, insight‑driven reporting that informs future strategy and prioritization.
What We’re Looking For
3–5+ years of hands‑on experience in lifecycle, CRM, or growth marketing—ideally in healthcare, behavioral health, B2B2C, SaaS, or member engagement environments.
Proficiency with lifecycle marketing platforms (Iterable preferred; Braze, Customer.io, HubSpot, SFMC, or similar also welcome).
Experience building automated workflows, segmentation, personalization, and event‑triggered journeys.
Comfort with HTML and templating languages (Handlebars, Liquid) to support production‑quality campaign execution.
Data‑forward mindset with experience interpreting metrics, identifying insights, and refining campaigns based on performance.
Strong writing skills with the ability to communicate sensitive topics clearly, compassionately, and with a member‑first perspective.
Excellent project management and prioritization skills; comfortable running multiple workstreams simultaneously.
Familiarity with AI tools for content, QA, or analytics workflows.
A passion for mental health and a commitment to helping members find the right level of care.
You’ll Thrive Here If You Are
Motivated to help members access and stay engaged with the right care pathway.
Energized by managing full‑funnel lifecycle programs, from awareness through long‑term engagement.
Organized, detail‑oriented, and proactive in managing workflows and stakeholder communication.
Curious, analytical, and eager to learn new tools and systems.
Collaborative, humble, and committed to driving meaningful member outcomes.
Target base salary range:
$97,680 – $122,100. This is part of a competitive total rewards package including stock options and benefits. Individual pay may vary based on experience, location, internal equity, and other business factors. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.
Benefits provided by Spring Health
Health, dental, vision benefits start on your first day. You and your dependents also receive access to One Medical accounts. HSAs and FSAs are available, with Spring contributing up to $1,000 for HSAs, depending on your plan type.
Employer‑sponsored 401(k) match up to 2% for retirement planning.
A yearly allotment of no‑cost visits to the Spring Health network of therapists, coaches, and medication‑management providers for you and your dependents.
Competitive paid time off policies including vacation, sick leave, and company holidays.
At 6 months tenure, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non‑birthing parents.
Access to Noom, a weight‑management program based in psychology and tailored to your unique needs and goals.
Access to fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses.
Access to Wellhub, connecting employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
Access to BrightHorizons, which provides sponsored child care, backup care, and elder care.
Up to $1,000 professional development reimbursement per year.
$200 per year donation matching to support your favorite causes.
Equal Employment Opportunity Statement Spring Health is proud to be an equal‑opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or any other eligible protected class. We also consider qualified applicants irrespective of criminal histories, consistent with applicable legal requirements. Spring Health is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
Not sure if you meet every requirement? We encourage you to apply if your experience and values align with this role. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to thrive.
Ready to do the most impactful work of your life? Learn more about our values and how hypergrowth meets impact at Spring Health:
Our Values
#J-18808-Ljbffr