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SalaryGuide

Social Content Producer

SalaryGuide, New York, New York, us, 10261

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Responsibilities

Serve as the creative engine behind the New York Red Bulls social and digital presence, driving cutting‑edge ideas that inspire both our fans and our team. Create content across New York Red Bulls, RBNY II, RBNY Academy, and Sports Illustrated Stadium platforms. Contribute to and lead the execution on the club’s social strategy, balancing day‑to‑day creativity with long‑term brand building. Develop content that authentically connects with core fans while also engaging broader, mainstream audiences. Stay on the pulse of social trends to keep the club’s presence fresh, relevant and buzzworthy. Jump on emerging trends with speed, creativity, and boldness to capture attention. Position the Red Bulls as a cultural player beyond sports by crafting content that resonates with everyday audiences, not just soccer fans. Shoot, produce, and edit vertical video for TikTok, Instagram Reels, YouTube Shorts, and more. Requirements

3–5 years of experience creating content in a digital sports environment. Strong passion for and deep knowledge of soccer, particularly MLS preferred. Proven track record of creating content that drives growth and provides value for a brand, preferably in live sports or entertainment. Comprehensive understanding of existing and emerging social media platforms, including Instagram (Reels, Stories, Threads, Channels), TikTok, YouTube, X, Facebook, Snapchat, Reddit, and Discord. Expertise in vertical video shooting and editing. Competent graphic design experience. Comfortable appearing on camera for social content as needed. Excellent copywriting skills with the ability to craft spotless posts in a fast‑paced, live sports environment. Benefits

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

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