Electronic Arts
Social Media Manager - Apex Legends
Electronic Arts, Los Angeles, California, United States, 90079
Locations
Los Angeles - Chatsworth, California, United States of America
Vancouver - Great Northern Way
Canada
Role ID 212209
Worker Type Regular Employee
Studio/Department Marketing
Work Model Hybrid
Description & Requirements Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The Apex Legends Social Media team is hiring for a manager to support our channel strategy and engagement for Apex Legends. Managed by the franchise’s senior manager, and partnering with the Brand and Communications teams, this individual will develop channel voice, engagement opportunities, and extend the player experience to social media.
Responsibilities
Help build and execute global social media strategies funneling into overall franchise strategy and designed for strong engagement, entertainment and connection across social media platforms
Creates and maintains multiple social channels, social voice, and engagement strategies
Leverages reporting for informed decision making for social media content and social channel strategy for long‑term growth and success
Content Planning & Publishing Experience
Informed by campaign/franchise planning, ideates & manages content development for deployment on social media channels
Manage social media content calendar and approval process with time‑sensitive considerations
Manage and facilitate social media communities by responding to posts, developing discussions, or redirecting messages to appropriate teams
Collaborate with creative team for on‑brand social media content
Communicate and collaborate with international teams for content and copy localization delivery
Pipeline direction and content calendar management for incoming content from multiple sources, including partners, agencies, and internal creative teams
Strong communication skills for interacting with the player community
Use strong interpersonal communication skills to strengthen overall player engagement and sentiment for the franchise across the world
Collaborate with creative team, player engagement managers & content creators to create unique content for channels
Understand and follow trends to better connect with the player community through relevant engagement and apply the knowledge to better connect with our communities
Collaboration with internal partners & agencies
Connect with colleagues across Marketing, Communications, and Development to ensure succinct execution of tactics/campaign beats
Day‑to‑day management of extended social media resources for each brand, including internal teams and the ability to manage 3rd‑party agencies and their respective budgets
Social media reporting & analytics
Monitoring & reporting social media platform performance using third‑party toolsets, including but not limited to:
Sprout Social
Affogata
Research and evaluate the latest trends to find new and better ways of measuring social media activity, using this research to inform content and social strategy
Analyze competitor activity using social listening tools, taking this analysis into consideration to inform social strategy and content
Work with enterprise‑wide stakeholders to ensure a consistent, high‑quality player experience inside and outside of our games via strategic real‑time feedback about the health of our games
Qualifications
Bachelor’s degree in communications, marketing, or related field, or equivalent work experience
4+ years experience in social media management or related field
High‑quality writing skills with global audiences in mind
Experience managing interactions with diplomacy and tact; skilled in conflict management
Comfort with ambiguity and highly adaptive in challenging environments and situations, including direct interactions within the player community
Deliver high‑return work in a team of multiple clients with diverse/dynamic needs
Present plans and concepts in English, along with solid organizational and task/project management abilities
Expert liaison, versatile and independent, creative solution‑seeker and familiarity collaborating in a global environment
Experience with current gameplay modes and an understanding of player motivations and needs
Creativity while achieving goals and driving unique and thoughtful projects
Build data‑informed insights on community behavior that can be shared with other teams and data points to create relevant recommendations for action
Creative thinking, maintaining focus on objectives while driving unique and thoughtful executions
Previous experience in a live service gaming environment
Proficient to advanced in content production and creation tools such as Photoshop, Premiere Pro, Illustrator and After Effects
Pluses
Strong knowledge and passion for the video game industry, including Apex Legends and competing franchises in the first‑person shooter genre
COMPENSATION AND BENEFITS The ranges listed below are what EA in good expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with a baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity.
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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Los Angeles - Chatsworth, California, United States of America
Vancouver - Great Northern Way
Canada
Role ID 212209
Worker Type Regular Employee
Studio/Department Marketing
Work Model Hybrid
Description & Requirements Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The Apex Legends Social Media team is hiring for a manager to support our channel strategy and engagement for Apex Legends. Managed by the franchise’s senior manager, and partnering with the Brand and Communications teams, this individual will develop channel voice, engagement opportunities, and extend the player experience to social media.
Responsibilities
Help build and execute global social media strategies funneling into overall franchise strategy and designed for strong engagement, entertainment and connection across social media platforms
Creates and maintains multiple social channels, social voice, and engagement strategies
Leverages reporting for informed decision making for social media content and social channel strategy for long‑term growth and success
Content Planning & Publishing Experience
Informed by campaign/franchise planning, ideates & manages content development for deployment on social media channels
Manage social media content calendar and approval process with time‑sensitive considerations
Manage and facilitate social media communities by responding to posts, developing discussions, or redirecting messages to appropriate teams
Collaborate with creative team for on‑brand social media content
Communicate and collaborate with international teams for content and copy localization delivery
Pipeline direction and content calendar management for incoming content from multiple sources, including partners, agencies, and internal creative teams
Strong communication skills for interacting with the player community
Use strong interpersonal communication skills to strengthen overall player engagement and sentiment for the franchise across the world
Collaborate with creative team, player engagement managers & content creators to create unique content for channels
Understand and follow trends to better connect with the player community through relevant engagement and apply the knowledge to better connect with our communities
Collaboration with internal partners & agencies
Connect with colleagues across Marketing, Communications, and Development to ensure succinct execution of tactics/campaign beats
Day‑to‑day management of extended social media resources for each brand, including internal teams and the ability to manage 3rd‑party agencies and their respective budgets
Social media reporting & analytics
Monitoring & reporting social media platform performance using third‑party toolsets, including but not limited to:
Sprout Social
Affogata
Research and evaluate the latest trends to find new and better ways of measuring social media activity, using this research to inform content and social strategy
Analyze competitor activity using social listening tools, taking this analysis into consideration to inform social strategy and content
Work with enterprise‑wide stakeholders to ensure a consistent, high‑quality player experience inside and outside of our games via strategic real‑time feedback about the health of our games
Qualifications
Bachelor’s degree in communications, marketing, or related field, or equivalent work experience
4+ years experience in social media management or related field
High‑quality writing skills with global audiences in mind
Experience managing interactions with diplomacy and tact; skilled in conflict management
Comfort with ambiguity and highly adaptive in challenging environments and situations, including direct interactions within the player community
Deliver high‑return work in a team of multiple clients with diverse/dynamic needs
Present plans and concepts in English, along with solid organizational and task/project management abilities
Expert liaison, versatile and independent, creative solution‑seeker and familiarity collaborating in a global environment
Experience with current gameplay modes and an understanding of player motivations and needs
Creativity while achieving goals and driving unique and thoughtful projects
Build data‑informed insights on community behavior that can be shared with other teams and data points to create relevant recommendations for action
Creative thinking, maintaining focus on objectives while driving unique and thoughtful executions
Previous experience in a live service gaming environment
Proficient to advanced in content production and creation tools such as Photoshop, Premiere Pro, Illustrator and After Effects
Pluses
Strong knowledge and passion for the video game industry, including Apex Legends and competing franchises in the first‑person shooter genre
COMPENSATION AND BENEFITS The ranges listed below are what EA in good expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with a baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity.
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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