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Nexstar Media Group

Digital News Producer

Nexstar Media Group, Village Green, New York, United States

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NewsChannel 9 WSYR-TV an immediate opening for a Digital Producer for its award-winning website and digital platforms. LocalSYR.com has received multiple honors, including the 2014 Regional Edward R. Murro

Position Summary The digital producer should be a skilled writer who can craft headlines and content that provide value to the audience and drive user engagement. The producer will use analytics data to make decisions about audience interest helping with website organization. The producer is the primary advocate for growing and directing off-platform participation among the digital editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target.

Position Responsibilities

Develops and leads winning strategy for station content

Expert understanding of Facebook, Twitter, Instagram and TikTok

Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines

Utilize social media and station website to build and reinforce brand recognition

Research and analyze background information related to news stories in order to be able to provide complete and accurate information

Gather information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions

Pitches local and trending stories during morning meetings

Opportunity to shoot and edit content for digital platforms

Ensures that all content meets company standards for journalistic integrity and production quality

Writes stories for the web and other digital platforms

Performs other duties as assigned

Finds new ways to use social media and station website to engage with viewers

In our quest to provide digital-first local journalism, we have developed a streaming app. The Digital Content Producer will also be responsible for helping create, upload and schedule content for streaming, as well as running breaking news update livestreams from our OBS desk in the Digital News Studio.

Requirements & Skills

Bachelor's degree in journalism; news website experience required; live, working web samples preferred

Proficiency in AP Style, Adobe Photoshop. Adobe Express, Canva and other graphical software preferred

Adobe Analytics and Google Trends experience a plus

Familiarity with OBS preferred

Maintain positive work environment through active team participation and cooperation with co-workers in all departments

Responds positively to feedback

Typical day This individual will need to maintain awareness of external social media conversations and manage our own posts across all accounts throughout the day while also scheduling holdable content for off hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated, focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our evolving newsletter strategy.

Measurements of success

Deliver stories quickly, accurately, and often

Provide a central role in story idea discovery and generation for the local and regional team

Consistently seek to grow audience to your bylined stories

Grow the social media base of the station and regularly promote links to stories

COMPENSATION $16.50/hour commensurate with applicant’s experience and skill level.

NewsChannel 9 WSYR-TV is an Equal Opportunity Employer

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