BD (Tissuemed Ltd)
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US Marketing Manager
role at
BD (Tissuemed Ltd) .
We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it is no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our MedTech products—to look at the impossible and find transformative solutions that turn dreams into possibilities.
As the US Marketing Manager for Foley Alternatives, you will own the fastest growing portfolio in Acute Urology and one of the fastest growing platforms within BD. You will work cross‑functionally to develop and execute commercial strategies that achieve business unit objectives. The role encompasses launch execution, creation and deployment of strategic marketing programs, field sales support, value proposition development, omnichannel marketing campaigns, and evidence generation. You will report directly to the Senior Marketing Manager and drive growth while owning the commercial strategy for the platform.
Key Responsibilities
Own general management of the Foley Alternative portfolio, including the PureWick® franchise, intermittent catheters, and MECs; focus on US commercial strategy, financial performance, demand and supply planning, budget management, and sales engagement.
Conduct regular customer visits to develop awareness of key market requirements, identify unmet needs, and support the sales organization.
Gather, maintain, and analyze quantitative and qualitative market knowledge (e.g., market data, trends, competitive pricing, customer needs, competitor activities).
Consistently meet or exceed financial goals and performance metrics.
Cultivate connections with key opinion leaders and customers to promote market engagement through educational events.
Devise and execute bold marketing plans to drive product growth and market penetration, including collateral, value propositions, competitive messaging, pricing strategies, and lifecycle management initiatives.
Create and implement focused omnichannel campaigns for the Foley Alternative portfolio, aligning with key sales initiatives in target accounts.
Develop and support voice‑of‑customer activities to drive innovation and product optimization.
Collaborate effectively with other functions such as R&D, Customer Service, Sales, Medical Affairs, Regulatory, Quality, Operations, and Training.
Identify evidence generation requirements that support ongoing business momentum in response to changing market dynamics.
Develop and execute strategic marketing programs that drive business growth by embracing innovative perspectives and essential changes.
Ensure all company policies, procedures, and business ethics codes are communicated and implemented within the team.
About You Success in this role requires the ability to transform complex data into actionable insights that drive critical business decisions and collaborate effectively in a fast‑paced environment with competing priorities.
Minimum Requirements
Bachelor’s degree in marketing, business, or a science‑related field.
At least 3 years of relevant marketing and/or commercial experience with a consistent track record of high performance and results.
Demonstrated ability to formulate and implement bold marketing and product strategies, convert them into tactical plans, and deliver results.
Creative out‑of‑the‑box mindset, intellectual curiosity, and ability to take calculated risks with novel ideas.
Ability to utilize organizational channels, experience, and influencing skills to negotiate and persuade others.
Ability to travel up to 30% domestically.
Preferred Qualifications
MBA or advanced degree.
Life‑science experience.
Leadership experience.
To learn more about BD, visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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US Marketing Manager
role at
BD (Tissuemed Ltd) .
We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it is no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our MedTech products—to look at the impossible and find transformative solutions that turn dreams into possibilities.
As the US Marketing Manager for Foley Alternatives, you will own the fastest growing portfolio in Acute Urology and one of the fastest growing platforms within BD. You will work cross‑functionally to develop and execute commercial strategies that achieve business unit objectives. The role encompasses launch execution, creation and deployment of strategic marketing programs, field sales support, value proposition development, omnichannel marketing campaigns, and evidence generation. You will report directly to the Senior Marketing Manager and drive growth while owning the commercial strategy for the platform.
Key Responsibilities
Own general management of the Foley Alternative portfolio, including the PureWick® franchise, intermittent catheters, and MECs; focus on US commercial strategy, financial performance, demand and supply planning, budget management, and sales engagement.
Conduct regular customer visits to develop awareness of key market requirements, identify unmet needs, and support the sales organization.
Gather, maintain, and analyze quantitative and qualitative market knowledge (e.g., market data, trends, competitive pricing, customer needs, competitor activities).
Consistently meet or exceed financial goals and performance metrics.
Cultivate connections with key opinion leaders and customers to promote market engagement through educational events.
Devise and execute bold marketing plans to drive product growth and market penetration, including collateral, value propositions, competitive messaging, pricing strategies, and lifecycle management initiatives.
Create and implement focused omnichannel campaigns for the Foley Alternative portfolio, aligning with key sales initiatives in target accounts.
Develop and support voice‑of‑customer activities to drive innovation and product optimization.
Collaborate effectively with other functions such as R&D, Customer Service, Sales, Medical Affairs, Regulatory, Quality, Operations, and Training.
Identify evidence generation requirements that support ongoing business momentum in response to changing market dynamics.
Develop and execute strategic marketing programs that drive business growth by embracing innovative perspectives and essential changes.
Ensure all company policies, procedures, and business ethics codes are communicated and implemented within the team.
About You Success in this role requires the ability to transform complex data into actionable insights that drive critical business decisions and collaborate effectively in a fast‑paced environment with competing priorities.
Minimum Requirements
Bachelor’s degree in marketing, business, or a science‑related field.
At least 3 years of relevant marketing and/or commercial experience with a consistent track record of high performance and results.
Demonstrated ability to formulate and implement bold marketing and product strategies, convert them into tactical plans, and deliver results.
Creative out‑of‑the‑box mindset, intellectual curiosity, and ability to take calculated risks with novel ideas.
Ability to utilize organizational channels, experience, and influencing skills to negotiate and persuade others.
Ability to travel up to 30% domestically.
Preferred Qualifications
MBA or advanced degree.
Life‑science experience.
Leadership experience.
To learn more about BD, visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
#J-18808-Ljbffr