Varsity Spirit
Marketing Specialist
Varsity Spirit About Varsity Spirit
Varsity Spirit, a Varsity Brands company, has been a leading global source for cheerleading, dance team, performing arts and yearbook for over 50 years. We focus on safety, entertainment, and traditional school leadership, and our 5,000+ employees celebrate school spirit worldwide. Location and Work Type
Memphis, TN Full?time Hybrid. Monday?Thursday in office; Friday work?from?home. Travel
Required travel for events, staff meetings and trainings, including overnight stays. How You Will Make an Impact
Drive multi?channel marketing across web, email, social media and live events, and lead campaigns from concept to execution for new initiatives such as the Pro Cheer League. Responsibilities Develop and lead integrated marketing strategies across digital, social, email, and experiential channels. Manage five or more social media accounts, planning content, engaging communities and analyzing performance. Plan and deploy audience?segmented email campaigns through Klaviyo and Salesforce Marketing Cloud, including automation and reporting. Own website content strategy and updates, optimizing performance metrics to improve user experience and conversion. Lead influencer, ambassador and UGC campaigns with athletes, content creators and fans. Partner with creative, sponsorship and production teams to produce high?impact content and promotional assets. Drive awareness and attendance for events via digital ticketing, merchandise promotions and on?site activations. Serve as on?site marketing lead at up to six major events annually to ensure brand execution, content capture and live engagement.
Qualifications
Keen analytical and problem?solving skills, with ability to learn new systems quickly. Ability to work independently and collaboratively; excellent multi?tasking and priority management. Experience with Klaviyo, Salesforce Marketing Cloud, Shopify or equivalent email platforms. Strong familiarity with Microsoft Office Suite. Proven track record in growing brand presence on major social platforms (Instagram, TikTok, X, Facebook, YouTube). Successful leadership of influencer campaigns and UGC programs. Excellent project management skills, delivering multiple workstreams independently. Highly organized, collaborative and results?driven. Willingness and ability to travel for key events and content gathering at participating gyms. Creative thinker with strong content strategy and fan engagement insight. Excellent verbal and written communication skills. 35?years of marketing experience, preferably in sports, entertainment or live events.
Physical Requirements
Professional office environment; largely sedentary with occasional filing, lifting of files and standing. Required to stand and walk for extended periods (5?+?hours) during events, communicate by radio, walkie?talkie or email, and lift up to 30?lb. Benefits
Comprehensive Health Care Benefits HSA Employer Contribution / FSA Opportunities Well?being Program 401(k) plan with company match Company?paid Life, AD&D and Short?Term Disability Generous My Time Off & Paid Holidays Varsity Brands Ownership Program Employee Resource Groups St.?Jude Partnership & Volunteer Opportunities Employee perks and discounts on personal apparel and equipment
Our Values
Service
We lead with heart and champion community. Passion
We love what we do and it fuels our purpose. Integrity
We honor our promises and own decisions. Respect
We earn it by giving it and everyone deserves it. Innovation
We continuously strive to improve for ourselves and the community. Transparency
We are committed to openness and honesty in everything we do.
EEO Statement
Varsity Brands companies are equal?opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veterans status, age or disability. #J-18808-Ljbffr
Varsity Spirit About Varsity Spirit
Varsity Spirit, a Varsity Brands company, has been a leading global source for cheerleading, dance team, performing arts and yearbook for over 50 years. We focus on safety, entertainment, and traditional school leadership, and our 5,000+ employees celebrate school spirit worldwide. Location and Work Type
Memphis, TN Full?time Hybrid. Monday?Thursday in office; Friday work?from?home. Travel
Required travel for events, staff meetings and trainings, including overnight stays. How You Will Make an Impact
Drive multi?channel marketing across web, email, social media and live events, and lead campaigns from concept to execution for new initiatives such as the Pro Cheer League. Responsibilities Develop and lead integrated marketing strategies across digital, social, email, and experiential channels. Manage five or more social media accounts, planning content, engaging communities and analyzing performance. Plan and deploy audience?segmented email campaigns through Klaviyo and Salesforce Marketing Cloud, including automation and reporting. Own website content strategy and updates, optimizing performance metrics to improve user experience and conversion. Lead influencer, ambassador and UGC campaigns with athletes, content creators and fans. Partner with creative, sponsorship and production teams to produce high?impact content and promotional assets. Drive awareness and attendance for events via digital ticketing, merchandise promotions and on?site activations. Serve as on?site marketing lead at up to six major events annually to ensure brand execution, content capture and live engagement.
Qualifications
Keen analytical and problem?solving skills, with ability to learn new systems quickly. Ability to work independently and collaboratively; excellent multi?tasking and priority management. Experience with Klaviyo, Salesforce Marketing Cloud, Shopify or equivalent email platforms. Strong familiarity with Microsoft Office Suite. Proven track record in growing brand presence on major social platforms (Instagram, TikTok, X, Facebook, YouTube). Successful leadership of influencer campaigns and UGC programs. Excellent project management skills, delivering multiple workstreams independently. Highly organized, collaborative and results?driven. Willingness and ability to travel for key events and content gathering at participating gyms. Creative thinker with strong content strategy and fan engagement insight. Excellent verbal and written communication skills. 35?years of marketing experience, preferably in sports, entertainment or live events.
Physical Requirements
Professional office environment; largely sedentary with occasional filing, lifting of files and standing. Required to stand and walk for extended periods (5?+?hours) during events, communicate by radio, walkie?talkie or email, and lift up to 30?lb. Benefits
Comprehensive Health Care Benefits HSA Employer Contribution / FSA Opportunities Well?being Program 401(k) plan with company match Company?paid Life, AD&D and Short?Term Disability Generous My Time Off & Paid Holidays Varsity Brands Ownership Program Employee Resource Groups St.?Jude Partnership & Volunteer Opportunities Employee perks and discounts on personal apparel and equipment
Our Values
Service
We lead with heart and champion community. Passion
We love what we do and it fuels our purpose. Integrity
We honor our promises and own decisions. Respect
We earn it by giving it and everyone deserves it. Innovation
We continuously strive to improve for ourselves and the community. Transparency
We are committed to openness and honesty in everything we do.
EEO Statement
Varsity Brands companies are equal?opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veterans status, age or disability. #J-18808-Ljbffr