Dan-O’s Seasoning, LLC
Description
The Content Strategist will lead content strategy, recipe development, SEO optimization (including AI-driven search strategies), and the creation of educational, engaging content that drives traffic, discovery, and conversion across Dan-O’s owned and priority channels.
This team member blends creativity with analytics: part content strategist, part culinary enthusiast, part SEO optimizer. In this role, you will develop smart content frameworks, optimize for traditional and generative AI search, manage smart landing pages, and create content that grows owned traffic, boosts category authority, and enhances our brand footprint across digital ecosystems.
Requirements Key Responsibilities Content Strategy & Development
Own the content strategy for Dan-O’s owned channels, including blog, site landing pages, recipe hubs and educational content
Plan and develop content calendars tied to business moments, category trends, and seasonal opportunities
Write, edit and produce high-quality content that aligns with brand voice, SEO frameworks and consumer education needs.
Build smart, scalable content systems that support social, marketplace and performance marketing teams.
Recipe Development
Create recipes using Dan-O’s products, from ideation to testing to final production.
Translate recipe content into multi-format assets (blog, site pages, SEO pages, UGC briefs, social adaptations)
Collaborate with Creative and Social teams to capture photo/video content that enhances recipe storytelling
SEO, GEO & AI Search Optimization
Own SEO strategy for all written content, including keyword search, AI SEO optimization, structured data, and ongoing ranking improvements
Optimize content for generative AI search (GEO) to ensure Dan-O’s content is favored in AI-powered discovery experiences
Implement best practices for metadata, on-page optimization, schema markup, and content structure
Analyze and report on organic performance, rankings, and traffic trends
Smart Landing Pages & Growth Content
Develop high-performing landing pages designed to drive education, traffic, and conversion across priority initiatives
Partner with e-commerce and media teams to build content aligned to category growth, product launches and funnel needs
Collaborate to optimize page performance through testing and iterative movement.
Cross-Functional Collaboration
Work with Social, Creative, and Paid teams to ensure content strategies integrate into cross-channel campaigns
Partner with Marketplace teams to create content supporting Amazon, Walmart, and emerging channels (e.g., SEO-driven pages for category penetration).
Coordinate with Product and Brand teams to ensure messaging consistency and flavor education across content formats
Qualifications
3-6 years of experience in content strategy, content marketing, SEO, recipe development or digital editorial roles
Strong writing and editing skills with experience producing content for digital audiences
Deep knowledge of SEO best practices, AI SEO/GEO optimization, keyword research and content analytics
Experience building content strategies that support traffic growth, funnel performance, and brand education
Highly organized with strong project management skills and the ability to manage multiple content workflows
Comfortable collaborating across teams in a fast-moving, entrepreneurial environment
Success Looks Like
Growth in organic traffic, search rankings and AI visibility
A robust, scalable recipe and educational content library that supports cross-channel initiatives
High-performing, SEO-optimized landing pages driving measurable traffic and engagement
Strong collaboration with Social, Marketplace, and Paid teams to fuel content-driven growth
Clear reporting and consistent ROI and traffic quality
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This team member blends creativity with analytics: part content strategist, part culinary enthusiast, part SEO optimizer. In this role, you will develop smart content frameworks, optimize for traditional and generative AI search, manage smart landing pages, and create content that grows owned traffic, boosts category authority, and enhances our brand footprint across digital ecosystems.
Requirements Key Responsibilities Content Strategy & Development
Own the content strategy for Dan-O’s owned channels, including blog, site landing pages, recipe hubs and educational content
Plan and develop content calendars tied to business moments, category trends, and seasonal opportunities
Write, edit and produce high-quality content that aligns with brand voice, SEO frameworks and consumer education needs.
Build smart, scalable content systems that support social, marketplace and performance marketing teams.
Recipe Development
Create recipes using Dan-O’s products, from ideation to testing to final production.
Translate recipe content into multi-format assets (blog, site pages, SEO pages, UGC briefs, social adaptations)
Collaborate with Creative and Social teams to capture photo/video content that enhances recipe storytelling
SEO, GEO & AI Search Optimization
Own SEO strategy for all written content, including keyword search, AI SEO optimization, structured data, and ongoing ranking improvements
Optimize content for generative AI search (GEO) to ensure Dan-O’s content is favored in AI-powered discovery experiences
Implement best practices for metadata, on-page optimization, schema markup, and content structure
Analyze and report on organic performance, rankings, and traffic trends
Smart Landing Pages & Growth Content
Develop high-performing landing pages designed to drive education, traffic, and conversion across priority initiatives
Partner with e-commerce and media teams to build content aligned to category growth, product launches and funnel needs
Collaborate to optimize page performance through testing and iterative movement.
Cross-Functional Collaboration
Work with Social, Creative, and Paid teams to ensure content strategies integrate into cross-channel campaigns
Partner with Marketplace teams to create content supporting Amazon, Walmart, and emerging channels (e.g., SEO-driven pages for category penetration).
Coordinate with Product and Brand teams to ensure messaging consistency and flavor education across content formats
Qualifications
3-6 years of experience in content strategy, content marketing, SEO, recipe development or digital editorial roles
Strong writing and editing skills with experience producing content for digital audiences
Deep knowledge of SEO best practices, AI SEO/GEO optimization, keyword research and content analytics
Experience building content strategies that support traffic growth, funnel performance, and brand education
Highly organized with strong project management skills and the ability to manage multiple content workflows
Comfortable collaborating across teams in a fast-moving, entrepreneurial environment
Success Looks Like
Growth in organic traffic, search rankings and AI visibility
A robust, scalable recipe and educational content library that supports cross-channel initiatives
High-performing, SEO-optimized landing pages driving measurable traffic and engagement
Strong collaboration with Social, Marketplace, and Paid teams to fuel content-driven growth
Clear reporting and consistent ROI and traffic quality
#J-18808-Ljbffr