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MAYEKAWA USA INC

Marketing Analyst

MAYEKAWA USA INC, Katy, Texas, United States, 77494

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Responsibilities

Oversee the management of web, email, social, event marketing, and sales-related data

Collect, analyze, and report marketing data to support decision-making and strategy development

Help develop and implement policies, standards, and guidelines to ensure data quality

Analyze business needs and document requirements for marketing data projects and initiatives

Implement and maintain data governance policies and procedures to monitor and manage data across the department

Collaborate with cross-functional teams to establish data classification and access controls based on organizational and regulatory requirements

Monitor industry statistics and follow industry trends

Seek and provide information to help companies determine their position in the marketplace

Collaborate with sales and product teams to develop branding messages

Identify target customers and markets

Collect and compile customer feedback in an easily reviewed and understood format for review by company management and leadership

Collect and maintain sales records required to track, review, and modify performance of marketing initiatives

Forecast and analyze sales trends, marketing strategies, and product performance; prepare and present reports summarizing information; make recommendations based on analysis

Develop and distribute materials related to sales, training, and marketing

Develop and maintain positive relationships with existing and potential clients

Perform other duties as assigned

Requirements

Exceptional verbal and written communication skills

Outstanding sales and customer service competencies

Strong analytical and problem‑solving abilities

Proficient in Microsoft Office Suite and similar software applications

Education and Experience

Bachelor's degree in Marketing, Statistics, Business, or related field preferred

One to three years of related experience in business, promotional sales, customer service, or related field required

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer

Must be able to lift 15 pounds at times

Must be able to travel 15% of the time

Seniority Level Mid‑Senior level

Employment Type Full‑time

Job Function Marketing and Analyst

Industries Industrial Machinery Manufacturing and HVAC and Refrigeration Equipment Manufacturing

Benefits Medical insurance

Vision insurance

401(k)

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