Carrier
Sr. Integrated and Strategic Marketing Manager - Commercial HVAC
Carrier, Charlotte, North Carolina, United States, 28245
Sr. Integrated and Strategic Marketing Manager - Commercial HVAC
Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we’ve led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world‑class, diverse workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow Carrier on social media at @Carrier.
Role Purpose
This position offers an exciting opportunity for a marketing professional to make a significant impact within Carrier CHVAC.
As Sr. Integrated Marketing Manager, enjoy exposure to both domestic and global projects, collaborating with leadership and cross‑functional teams to shape integrated campaigns that drive growth and innovation.
This position will lead high‑visibility vertical marketing initiatives while supporting global service strategies.
Based in Charlotte, NC, this role provides excellent career development opportunities, including advancement and involvement in enterprise‑level strategic initiatives.
Strategic Marketing Leadership
Integrate vertical marketing initiatives to deliver customer‑centric messaging and solutions.
Develop global service marketing strategies aligned with enterprise objectives and growth priorities.
Campaign Planning and Execution
Lead global and vertical campaigns ensuring cultural and sector relevance.
Manage external vendors and oversee creative briefs, approvals, and ensure adherence to WHQ brand standards.
Insights and Analytics
Research market trends and customer needs.
Use insights to refine messaging, identify growth opportunities and advance data‑driven decisions.
Content Development & Vendor Management
Ensure timely delivery of marketing materials tailored for specific personas including collateral, case studies, and thought leadership content.
Manage external vendors for technical content creation.
Cross‑Functional Collaboration
Partner with Sales, Product Management, Verticals and Service teams to align marketing strategies with business goals.
Required Qualifications
Bachelor’s degree in Marketing or Communications
10+ years of experience in B2B marketing
5+ years of experience working within vertical marketing strategies
5+ years of experience with campaign management including KPIs and metrics
Preferred Qualifications
Master’s Degree in Business
Highly preferred strong experience with CRMs (Salesforce, HubSpot, etc.)
Highly preferred strong experience with ABM campaigns
HVAC, Building Automation, digital solutions, or related industries experience
Excellent communication, project management, and stakeholder engagement skills
Carrier is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing and Sales
Industries:
Wholesale Building Materials
#J-18808-Ljbffr
Role Purpose
This position offers an exciting opportunity for a marketing professional to make a significant impact within Carrier CHVAC.
As Sr. Integrated Marketing Manager, enjoy exposure to both domestic and global projects, collaborating with leadership and cross‑functional teams to shape integrated campaigns that drive growth and innovation.
This position will lead high‑visibility vertical marketing initiatives while supporting global service strategies.
Based in Charlotte, NC, this role provides excellent career development opportunities, including advancement and involvement in enterprise‑level strategic initiatives.
Strategic Marketing Leadership
Integrate vertical marketing initiatives to deliver customer‑centric messaging and solutions.
Develop global service marketing strategies aligned with enterprise objectives and growth priorities.
Campaign Planning and Execution
Lead global and vertical campaigns ensuring cultural and sector relevance.
Manage external vendors and oversee creative briefs, approvals, and ensure adherence to WHQ brand standards.
Insights and Analytics
Research market trends and customer needs.
Use insights to refine messaging, identify growth opportunities and advance data‑driven decisions.
Content Development & Vendor Management
Ensure timely delivery of marketing materials tailored for specific personas including collateral, case studies, and thought leadership content.
Manage external vendors for technical content creation.
Cross‑Functional Collaboration
Partner with Sales, Product Management, Verticals and Service teams to align marketing strategies with business goals.
Required Qualifications
Bachelor’s degree in Marketing or Communications
10+ years of experience in B2B marketing
5+ years of experience working within vertical marketing strategies
5+ years of experience with campaign management including KPIs and metrics
Preferred Qualifications
Master’s Degree in Business
Highly preferred strong experience with CRMs (Salesforce, HubSpot, etc.)
Highly preferred strong experience with ABM campaigns
HVAC, Building Automation, digital solutions, or related industries experience
Excellent communication, project management, and stakeholder engagement skills
Carrier is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Seniority level:
Mid‑Senior level
Employment type:
Full‑time
Job function:
Marketing and Sales
Industries:
Wholesale Building Materials
#J-18808-Ljbffr