Crawford Thomas Recruiting
Sales & Marketing Manager
Crawford Thomas Recruiting, Lakeland, Florida, United States, 33809
Senior Executive Recruiter III & Team Lead at Crawford Thomas Recruiting
Company Overview:
Our client has 30+ years of experience as a family owned and operated multi‑location regional leader in flooring supply distribution. They are built on family values, strong relationships, and a service‑first approach.
Location Requirement:
Candidate must reside in territory. This position is primarily field based and will cover the majority of Florida from Fort Myers to Brunswick, GA supporting reps located in the client’s Lakeland, Sarasota, Jacksonville, Orlando, and Fort Myers office locations. Approximately 70‑80% of time is spent riding with the sales reps.
Compensation & Benefits:
Our client offers a competitive $95k‑$120k base (flexible/negotiable based on experience) and ~$120k‑$150k OTE. They also provide comprehensive health benefits, mileage reimbursement, travel expenses paid, PTO, and a great company culture.
About The Role:
Our client is seeking a hands‑on, field‑focused Sales & Marketing Manager to lead the outside sales team across multiple locations. This role is not a desk job — the majority of your time will be spent working alongside reps in the field, coaching, training, and holding them accountable to a consistent, productive workday. This position bridges the gap between sales execution and corporate strategy. You will oversee field performance, ensure reps follow our processes, train them on software and sales tools, provide pricing oversight, and communicate back to leadership about sales results and marketing effectiveness.
Key Responsibilities
Sales Team Leadership & Communication – Serve as the primary point of contact for all sales representatives. Reps communicate with you first; they will only escalate when unresponsive. Ensure clear, frequent communication between reps and their managers. Lead weekly or regular sales meetings, motivate the team, and maintain high engagement.
Field Coaching & Accountability – Spend the majority of your time in the field riding with reps to coach, train, and reinforce expectations. Ensure reps understand and consistently follow the company’s daily work cadence. Hold the team accountable for activity levels, goals, customer visits, and pipeline management.
Training & Software Expertise – Learn and master our internal sales applications (currently our App, SouthWare, and future platforms such as Acumatica). Train reps on proper usage, including recording calls, entering notes, generating quotes, and managing accounts. Serve as the sales‑side software expert during our transition to Acumatica and champion the adoption of new processes.
Pricing & Quoting Oversight – Review and approve major price quotes and special deals (“sales manager desk”). Enforce the shift from override‑based pricing to quantity breaks and structured job quotes. Support reps in quoting large jobs accurately and profitably.
Sales Meetings & Monthly Sales Review – Lead monthly sales pivot meetings at the office. Take insights from those meetings and build your field schedule to address performance gaps, product focus areas, or regional challenges.
Marketing Feedback & Reporting – Execute corporate marketing initiatives (flyers, promotions, “Blasts”). Report back to leadership with real‑field intelligence: Which promotions are working? Which products are not selling and why? Market conditions by territory. Ensure marketing and corporate strategy align with real‑world customer needs.
Branch Support & Inside Sales Coaching – Visit branches periodically to coach inside sales staff on over‑the‑counter selling techniques. Support continuous improvement in customer interaction, add‑on sales, and product knowledge. As the model evolves, provide input toward a future centralized inside sales structure.
Required Qualifications
3–7+ years of B2B sales experience, preferably in distribution, industrial, construction, or related industries.
Strong leadership and coaching skills; proven ability to develop sales talent.
Hands‑on, field‑oriented personality — comfortable spending most days with reps in customer environments.
Strong understanding of pricing strategies, quoting, and sales processes.
Ability to learn and teach new software systems quickly.
Excellent communication, motivation, and organizational skills.
Valid driver’s license and ability to travel regularly across multiple branches.
Preferred Qualifications
Experience managing outside sales teams.
Background in multi‑location or territory‑based organizations.
Experience with SouthWare, Acumatica, or other ERP/CRM systems.
Strong analytical skills for sales reporting and forecasting.
Work Environment & Expectations
Field‑Focused: Approximately 70‑80% of time spent riding with sales reps.
Monthly Office Presence: One full day per month for sales pivot review.
Travel: Regular in‑state travel to customer sites and branch locations.
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Our client has 30+ years of experience as a family owned and operated multi‑location regional leader in flooring supply distribution. They are built on family values, strong relationships, and a service‑first approach.
Location Requirement:
Candidate must reside in territory. This position is primarily field based and will cover the majority of Florida from Fort Myers to Brunswick, GA supporting reps located in the client’s Lakeland, Sarasota, Jacksonville, Orlando, and Fort Myers office locations. Approximately 70‑80% of time is spent riding with the sales reps.
Compensation & Benefits:
Our client offers a competitive $95k‑$120k base (flexible/negotiable based on experience) and ~$120k‑$150k OTE. They also provide comprehensive health benefits, mileage reimbursement, travel expenses paid, PTO, and a great company culture.
About The Role:
Our client is seeking a hands‑on, field‑focused Sales & Marketing Manager to lead the outside sales team across multiple locations. This role is not a desk job — the majority of your time will be spent working alongside reps in the field, coaching, training, and holding them accountable to a consistent, productive workday. This position bridges the gap between sales execution and corporate strategy. You will oversee field performance, ensure reps follow our processes, train them on software and sales tools, provide pricing oversight, and communicate back to leadership about sales results and marketing effectiveness.
Key Responsibilities
Sales Team Leadership & Communication – Serve as the primary point of contact for all sales representatives. Reps communicate with you first; they will only escalate when unresponsive. Ensure clear, frequent communication between reps and their managers. Lead weekly or regular sales meetings, motivate the team, and maintain high engagement.
Field Coaching & Accountability – Spend the majority of your time in the field riding with reps to coach, train, and reinforce expectations. Ensure reps understand and consistently follow the company’s daily work cadence. Hold the team accountable for activity levels, goals, customer visits, and pipeline management.
Training & Software Expertise – Learn and master our internal sales applications (currently our App, SouthWare, and future platforms such as Acumatica). Train reps on proper usage, including recording calls, entering notes, generating quotes, and managing accounts. Serve as the sales‑side software expert during our transition to Acumatica and champion the adoption of new processes.
Pricing & Quoting Oversight – Review and approve major price quotes and special deals (“sales manager desk”). Enforce the shift from override‑based pricing to quantity breaks and structured job quotes. Support reps in quoting large jobs accurately and profitably.
Sales Meetings & Monthly Sales Review – Lead monthly sales pivot meetings at the office. Take insights from those meetings and build your field schedule to address performance gaps, product focus areas, or regional challenges.
Marketing Feedback & Reporting – Execute corporate marketing initiatives (flyers, promotions, “Blasts”). Report back to leadership with real‑field intelligence: Which promotions are working? Which products are not selling and why? Market conditions by territory. Ensure marketing and corporate strategy align with real‑world customer needs.
Branch Support & Inside Sales Coaching – Visit branches periodically to coach inside sales staff on over‑the‑counter selling techniques. Support continuous improvement in customer interaction, add‑on sales, and product knowledge. As the model evolves, provide input toward a future centralized inside sales structure.
Required Qualifications
3–7+ years of B2B sales experience, preferably in distribution, industrial, construction, or related industries.
Strong leadership and coaching skills; proven ability to develop sales talent.
Hands‑on, field‑oriented personality — comfortable spending most days with reps in customer environments.
Strong understanding of pricing strategies, quoting, and sales processes.
Ability to learn and teach new software systems quickly.
Excellent communication, motivation, and organizational skills.
Valid driver’s license and ability to travel regularly across multiple branches.
Preferred Qualifications
Experience managing outside sales teams.
Background in multi‑location or territory‑based organizations.
Experience with SouthWare, Acumatica, or other ERP/CRM systems.
Strong analytical skills for sales reporting and forecasting.
Work Environment & Expectations
Field‑Focused: Approximately 70‑80% of time spent riding with sales reps.
Monthly Office Presence: One full day per month for sales pivot review.
Travel: Regular in‑state travel to customer sites and branch locations.
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