NAVER U.Hub
BAND - Channel Marketing Specialist
NAVER U.Hub, Los Angeles, California, United States, 90079
Join to apply for the BAND - Channel Marketing Specialist role at NAVER U.Hub
About Naver U.Hub NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company based in Los Angeles with offices in Seattle and Redwood City. Our teams across Naver Search US, BAND, ThingsBook, and Naver Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.
About The Job We are seeking a motivated and creative Channel Marketing Specialist to support our marketing efforts by developing and executing channel-specific content and campaigns for the BAND app, with the potential to support future services from NAVER U.Hub as needed.
Overview At BAND, we sponsor and collaborate with diverse channels—including brands, media/influencers, organizations, events, professional groups, users, and more—to expand our reach and attract new customers. We also operate a top-ranking, free group communication app that helps teams and communities stay connected, organized, and achieve more together.
Key Responsibilities Channel Strategy and Collaboration
Research and identify new channels to maximize audience reach and engagement
Develop co‑marketing initiatives that support growth and brand visibility
Collaborate with internal and external teams to ensure cohesive messaging and brand consistency across all channels
Channel Activation and Account Management
Develop and execute channel‑specific marketing programs to effectively educate channel audiences about BAND and drive adoption and engagement
Create and implement BAND app rollout plans across partner organizations, ensuring successful adoption and ongoing usage of the app
Monitor campaign performance by tracking key metrics (e.g., sign‑ups, engagement, referrals) and regularly update the team and partners with insights and progress reports
Provide ongoing support and guidance to channel partners, addressing challenges, supplying marketing support, and maintaining strong relationships to maximize impact
Content Creation and Placement
Collaborate with the design team to produce channel‑optimized marketing assets, such as advertisements, presentations, educational content, in‑app posts, use cases, guides, scripts, videos, and other collateral
Coordinate with channel partners to ensure content is published on schedule, analyze results, and optimize future efforts
Event Representation and Lead Management
Attend and represent BAND at conferences, facilitate booth programs, present or coordinate speaking sessions, and engage with target audiences
Lead content and manage pre‑ and post‑event communication efforts related to event participation
Follow up with leads after events, send emails, and host product demos as needed to maintain interest and build relationships
Skills & Qualifications Content Creation and Communications
Excellent written and verbal communication skills, with the ability to craft engaging content for different channels
Strong content creation skills, including messaging, copywriting, and visual execution
Strong interpersonal skills to build and maintain relationships with partners
Ability to work independently and collaboratively with cross‑functional teams
Organizational, Analytical, and Problem‑Solving Skills
Highly detail‑oriented with minimal errors and a proactive approach to problem‑solving
Strong organizational skills with the ability to manage and balance multiple projects in a fast‑paced environment
Results‑oriented mindset with proactive problem‑solving abilities
Proven ability to manage marketing initiatives and track campaign performance metrics
Creative thinker with the ability to generate innovative ideas and solutions
Technical Skills
Proficiency in content creation and marketing tools (e.g., Canva, Adobe Creative Suite, HubSpot, or similar)
Proficient with basic office software (e.g., Google Docs, Slides, Excel)
Familiarity with analytics tools (e.g., Google Analytics, social media insights) to track and measure campaign performance
Strong understanding of content strategy and campaign management
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
3+ years of experience in channel marketing, digital marketing, content creation, or a related role
Experience in tech, account management, or growth‑oriented marketing roles is a plus
Experience with event management and coordination is a plus
Must be willing and able to travel and represent BAND at events and conferences
Other
Job type: Full‑time
Hybrid
Pay: $65,000 - $78,000 per year
Please note: To be eligible, applicants must be currently authorized to work in the United States on a full‑time basis. Sponsorship for employment visa status is unavailable
Equal Employment Opportunity
NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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About Naver U.Hub NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company based in Los Angeles with offices in Seattle and Redwood City. Our teams across Naver Search US, BAND, ThingsBook, and Naver Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.
About The Job We are seeking a motivated and creative Channel Marketing Specialist to support our marketing efforts by developing and executing channel-specific content and campaigns for the BAND app, with the potential to support future services from NAVER U.Hub as needed.
Overview At BAND, we sponsor and collaborate with diverse channels—including brands, media/influencers, organizations, events, professional groups, users, and more—to expand our reach and attract new customers. We also operate a top-ranking, free group communication app that helps teams and communities stay connected, organized, and achieve more together.
Key Responsibilities Channel Strategy and Collaboration
Research and identify new channels to maximize audience reach and engagement
Develop co‑marketing initiatives that support growth and brand visibility
Collaborate with internal and external teams to ensure cohesive messaging and brand consistency across all channels
Channel Activation and Account Management
Develop and execute channel‑specific marketing programs to effectively educate channel audiences about BAND and drive adoption and engagement
Create and implement BAND app rollout plans across partner organizations, ensuring successful adoption and ongoing usage of the app
Monitor campaign performance by tracking key metrics (e.g., sign‑ups, engagement, referrals) and regularly update the team and partners with insights and progress reports
Provide ongoing support and guidance to channel partners, addressing challenges, supplying marketing support, and maintaining strong relationships to maximize impact
Content Creation and Placement
Collaborate with the design team to produce channel‑optimized marketing assets, such as advertisements, presentations, educational content, in‑app posts, use cases, guides, scripts, videos, and other collateral
Coordinate with channel partners to ensure content is published on schedule, analyze results, and optimize future efforts
Event Representation and Lead Management
Attend and represent BAND at conferences, facilitate booth programs, present or coordinate speaking sessions, and engage with target audiences
Lead content and manage pre‑ and post‑event communication efforts related to event participation
Follow up with leads after events, send emails, and host product demos as needed to maintain interest and build relationships
Skills & Qualifications Content Creation and Communications
Excellent written and verbal communication skills, with the ability to craft engaging content for different channels
Strong content creation skills, including messaging, copywriting, and visual execution
Strong interpersonal skills to build and maintain relationships with partners
Ability to work independently and collaboratively with cross‑functional teams
Organizational, Analytical, and Problem‑Solving Skills
Highly detail‑oriented with minimal errors and a proactive approach to problem‑solving
Strong organizational skills with the ability to manage and balance multiple projects in a fast‑paced environment
Results‑oriented mindset with proactive problem‑solving abilities
Proven ability to manage marketing initiatives and track campaign performance metrics
Creative thinker with the ability to generate innovative ideas and solutions
Technical Skills
Proficiency in content creation and marketing tools (e.g., Canva, Adobe Creative Suite, HubSpot, or similar)
Proficient with basic office software (e.g., Google Docs, Slides, Excel)
Familiarity with analytics tools (e.g., Google Analytics, social media insights) to track and measure campaign performance
Strong understanding of content strategy and campaign management
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
3+ years of experience in channel marketing, digital marketing, content creation, or a related role
Experience in tech, account management, or growth‑oriented marketing roles is a plus
Experience with event management and coordination is a plus
Must be willing and able to travel and represent BAND at events and conferences
Other
Job type: Full‑time
Hybrid
Pay: $65,000 - $78,000 per year
Please note: To be eligible, applicants must be currently authorized to work in the United States on a full‑time basis. Sponsorship for employment visa status is unavailable
Equal Employment Opportunity
NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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