WesBanco Bank Inc.
VP Segment Marketing: Growth, Brand & Multi-Channel
WesBanco Bank Inc., Bowie, Maryland, United States, 20721
A financial institution is seeking a VP, Segment Marketing Manager to develop cohesive marketing strategies and programs that align with corporate goals. This role involves collaborating with segment leaders and marketing team members to create marketing campaigns, enhancing customer relationships, and ensuring brand consistency. Candidates should possess a Bachelor's degree in Marketing and at least five years of related experience, preferably in banking. A competitive salary and comprehensive benefits are offered.
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