24 Seven Talent
Retail Marketing Manager in Raleigh, NC
24 Seven Talent, Raleigh, North Carolina, United States, 27601
Retail Marketing Manager in Raleigh, NC at 24 Seven Talent • Join to apply for a strategic, results‑driven role that owns and executes marketing initiatives to drive store traffic, build local awareness, and grow customer loyalty.
Responsibilities
Plan and execute multi‑channel marketing campaigns to drive store traffic and awareness.
Paid digital advertising and media buys in key markets.
Email and SMS campaigns tailored to local store audiences.
Out‑of‑home placements and print advertising.
Local events, in‑store activations, and brand experiences.
Influencer and creator partnerships to amplify store openings and seasonal moments.
Public relations efforts in collaboration with internal/external PR teams.
Partnerships and sponsorships with local organizations and events.
Development and deployment of in‑store collateral (signage, handouts, invitations, etc.).
Work closely with retail leadership to plan, track, and optimize budgets by market and marketing channel.
Collaborate with retail team to align marketing timing with product launches, floor sets, and unique market assortments.
Develop and maintain a marketing calendar for all brick‑and‑mortar initiatives, ensuring alignment with overarching brand campaigns and e‑commerce efforts.
Analyze campaign performance and ROI across all channels, delivering actionable insights to guide future spend and strategies.
Ensure consistency of messaging and creative across every touchpoint, balancing local customization with brand standards.
Qualifications
3–5 years of marketing experience, ideally in retail, apparel, or lifestyle brands with a brick‑and‑mortar presence.
Proven success planning and executing integrated campaigns across digital, print, and experiential channels.
Experience managing budgets and agency/vendor relationships.
Strong understanding of customer segmentation and how to tailor messaging by market.
Excellent project management and communication skills; able to juggle multiple initiatives with tight timelines.
Comfortable working cross‑functionally and influencing without direct authority.
Proficiency with marketing platforms (email/SMS, digital ad buying, analytics tools) is a plus.
Bachelor’s degree in Marketing, Communications, or related field preferred.
Benefits & Compensation
Salaried position plus bonus opportunities, paid time off, and paid holidays.
Health/Dental/Vision/FSA/Life insurance benefits.
Employee discounts.
Aside from a fun and unique working environment, the brand offers a challenging career coupled with a competitive compensation and benefits package. We value our employees’ time and efforts, providing a generous time‑off policy, retirement savings plan, and a family‑oriented working environment.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
#J-18808-Ljbffr
Responsibilities
Plan and execute multi‑channel marketing campaigns to drive store traffic and awareness.
Paid digital advertising and media buys in key markets.
Email and SMS campaigns tailored to local store audiences.
Out‑of‑home placements and print advertising.
Local events, in‑store activations, and brand experiences.
Influencer and creator partnerships to amplify store openings and seasonal moments.
Public relations efforts in collaboration with internal/external PR teams.
Partnerships and sponsorships with local organizations and events.
Development and deployment of in‑store collateral (signage, handouts, invitations, etc.).
Work closely with retail leadership to plan, track, and optimize budgets by market and marketing channel.
Collaborate with retail team to align marketing timing with product launches, floor sets, and unique market assortments.
Develop and maintain a marketing calendar for all brick‑and‑mortar initiatives, ensuring alignment with overarching brand campaigns and e‑commerce efforts.
Analyze campaign performance and ROI across all channels, delivering actionable insights to guide future spend and strategies.
Ensure consistency of messaging and creative across every touchpoint, balancing local customization with brand standards.
Qualifications
3–5 years of marketing experience, ideally in retail, apparel, or lifestyle brands with a brick‑and‑mortar presence.
Proven success planning and executing integrated campaigns across digital, print, and experiential channels.
Experience managing budgets and agency/vendor relationships.
Strong understanding of customer segmentation and how to tailor messaging by market.
Excellent project management and communication skills; able to juggle multiple initiatives with tight timelines.
Comfortable working cross‑functionally and influencing without direct authority.
Proficiency with marketing platforms (email/SMS, digital ad buying, analytics tools) is a plus.
Bachelor’s degree in Marketing, Communications, or related field preferred.
Benefits & Compensation
Salaried position plus bonus opportunities, paid time off, and paid holidays.
Health/Dental/Vision/FSA/Life insurance benefits.
Employee discounts.
Aside from a fun and unique working environment, the brand offers a challenging career coupled with a competitive compensation and benefits package. We value our employees’ time and efforts, providing a generous time‑off policy, retirement savings plan, and a family‑oriented working environment.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
#J-18808-Ljbffr