Van Holten's Pickles
We’re building something fun here and we need a Marketing Manager who can keep up. If you love bold branding and smart execution, this is your spot.
Job Summary
This role is the marketing engine for Van Holten’s, supporting both B2B and B2C activity with most work centered on retailer, distributor, and partner needs. You will keep projects moving, support sales with effective tools, and manage the steady flow of packaging, product content, licensing, digital activity, and day-to-day marketing tasks that keep the brand running. It is a scrappy, hands‑on role for someone who works well independently while collaborating closely with sales and other teams.
Project Management and Workflow
Maintain the marketing calendar and keep projects organized
Turn leadership direction into clear briefs and timelines
Coordinate with internal teams and outside partners
Keep marketing files, images, sales collateral, and content systems organized
Track marketing activity, resources, and basic ROI
Build and update sales sheets, one‑pagers, and presentations
Use sales data and basic syndicated data to create simple selling stories
Provide sales with updated images, specs, and collateral
Draft product introductions, updates, and customer‑facing announcements
Draft simple press releases tied to launches or key customer news
Maintain tools for brokers, distributors, and key accounts
Keep product content accurate across customer and industry platforms
Join customer calls when needed to walk through basic product or brand information
Packaging and Product Content
Manage packaging updates from concept through approval
Coordinate artwork accuracy with operations, FSQA, and designers
Coordinate with operations on packaging inventory levels
Support legal, regulatory, and brand‑standard accuracy
Update product data and images across customer and industry platforms
Maintain product images and marketing assets
Maintain and update the company style guide
Licensing and Partnerships
Coordinate artwork, packaging, and claims with license partners
Track schedules, approvals, usage guidelines, and compliance
Maintain royalty files and licensing documentation
Support marketing collaborations with other CPG brands and retailers
Digital and E‑commerce
Support product listings and reporting with the e‑commerce partner
Post and schedule social content with consistent brand voice
Monitor engagement and escalated issues as needed
Support email campaigns, website updates, and digital marketing needs
Monitor online reviews and help strengthen online reputation
Coordinate digital campaigns with vendors
Stay current on digital and social trends
Trade Shows and Events
Assist with booth graphics, samples, and prep
Coordinate marketing materials for trade shows
Attend select shows and represent the company with sales
General Marketing Tasks
Maintain media, influencer, partner, and vendor contact lists
Monitor shared inboxes and route items appropriately
Support other marketing needs as they arise
Preferred Experience
3 to 5 years in marketing; CPG or food preferred
Ability to manage shifting priorities and multiple projects
Experience supporting sales teams with tools and communication
Familiarity with product content needs for retailers and distributors
Experience with packaging, artwork, or agency coordination is a plus
Ability to turn sales data into simple selling stories
Strong written communication and editing skills
Comfortable operating as a one‑person marketing department
Skills and Tools
Proficient in Microsoft Office, especially PowerPoint and Excel
Able to use Canva, Adobe Express, or similar tools for simple graphics
Comfortable using AI tools such as ChatGPT for drafting and refining content
Familiar with social media and brand presence best practices
Able to support website and email updates using user‑friendly tools
Comfortable updating product data and images on retailer and distributor platforms
Strong organizational skills including file management and workflow management
Detail oriented across copy, layouts, images, and product information
Professional Attributes
Calm under pressure and comfortable shifting priorities quickly
Able to take high‑level or fast‑changing direction and turn it into actionable steps
Organized and dependable with a strong commitment to accuracy
Scrappy and resourceful, able to figure things out independently
Practical and service minded, supporting sales, operations, and FSQA
Works independently and takes initiative
Detail oriented while still moving work forward efficiently
Work Schedule and Conditions
Monday to Friday with regular in‑office time in Waterloo and optional three‑in, two‑remote hybrid flexibility.
Travel up to 10 percent for trade shows or marketing‑related needs
Light physical activity such as moving samples and booth materials
Compensation
The compensation range for this role is $80,000–$90,000, with eligibility for an annual bonus tied to company and individual performance.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Manufacturing
Referrals increase your chances of interviewing at Van Holten's Pickles by 2x
Get notified about new Marketing Manager jobs in
Waterloo, WI .
#J-18808-Ljbffr
Job Summary
This role is the marketing engine for Van Holten’s, supporting both B2B and B2C activity with most work centered on retailer, distributor, and partner needs. You will keep projects moving, support sales with effective tools, and manage the steady flow of packaging, product content, licensing, digital activity, and day-to-day marketing tasks that keep the brand running. It is a scrappy, hands‑on role for someone who works well independently while collaborating closely with sales and other teams.
Project Management and Workflow
Maintain the marketing calendar and keep projects organized
Turn leadership direction into clear briefs and timelines
Coordinate with internal teams and outside partners
Keep marketing files, images, sales collateral, and content systems organized
Track marketing activity, resources, and basic ROI
Build and update sales sheets, one‑pagers, and presentations
Use sales data and basic syndicated data to create simple selling stories
Provide sales with updated images, specs, and collateral
Draft product introductions, updates, and customer‑facing announcements
Draft simple press releases tied to launches or key customer news
Maintain tools for brokers, distributors, and key accounts
Keep product content accurate across customer and industry platforms
Join customer calls when needed to walk through basic product or brand information
Packaging and Product Content
Manage packaging updates from concept through approval
Coordinate artwork accuracy with operations, FSQA, and designers
Coordinate with operations on packaging inventory levels
Support legal, regulatory, and brand‑standard accuracy
Update product data and images across customer and industry platforms
Maintain product images and marketing assets
Maintain and update the company style guide
Licensing and Partnerships
Coordinate artwork, packaging, and claims with license partners
Track schedules, approvals, usage guidelines, and compliance
Maintain royalty files and licensing documentation
Support marketing collaborations with other CPG brands and retailers
Digital and E‑commerce
Support product listings and reporting with the e‑commerce partner
Post and schedule social content with consistent brand voice
Monitor engagement and escalated issues as needed
Support email campaigns, website updates, and digital marketing needs
Monitor online reviews and help strengthen online reputation
Coordinate digital campaigns with vendors
Stay current on digital and social trends
Trade Shows and Events
Assist with booth graphics, samples, and prep
Coordinate marketing materials for trade shows
Attend select shows and represent the company with sales
General Marketing Tasks
Maintain media, influencer, partner, and vendor contact lists
Monitor shared inboxes and route items appropriately
Support other marketing needs as they arise
Preferred Experience
3 to 5 years in marketing; CPG or food preferred
Ability to manage shifting priorities and multiple projects
Experience supporting sales teams with tools and communication
Familiarity with product content needs for retailers and distributors
Experience with packaging, artwork, or agency coordination is a plus
Ability to turn sales data into simple selling stories
Strong written communication and editing skills
Comfortable operating as a one‑person marketing department
Skills and Tools
Proficient in Microsoft Office, especially PowerPoint and Excel
Able to use Canva, Adobe Express, or similar tools for simple graphics
Comfortable using AI tools such as ChatGPT for drafting and refining content
Familiar with social media and brand presence best practices
Able to support website and email updates using user‑friendly tools
Comfortable updating product data and images on retailer and distributor platforms
Strong organizational skills including file management and workflow management
Detail oriented across copy, layouts, images, and product information
Professional Attributes
Calm under pressure and comfortable shifting priorities quickly
Able to take high‑level or fast‑changing direction and turn it into actionable steps
Organized and dependable with a strong commitment to accuracy
Scrappy and resourceful, able to figure things out independently
Practical and service minded, supporting sales, operations, and FSQA
Works independently and takes initiative
Detail oriented while still moving work forward efficiently
Work Schedule and Conditions
Monday to Friday with regular in‑office time in Waterloo and optional three‑in, two‑remote hybrid flexibility.
Travel up to 10 percent for trade shows or marketing‑related needs
Light physical activity such as moving samples and booth materials
Compensation
The compensation range for this role is $80,000–$90,000, with eligibility for an annual bonus tied to company and individual performance.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Manufacturing
Referrals increase your chances of interviewing at Van Holten's Pickles by 2x
Get notified about new Marketing Manager jobs in
Waterloo, WI .
#J-18808-Ljbffr