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AE Digital

Digital Marketing Specialist

AE Digital, Richmond, Virginia, United States, 23214

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Digital Marketing Specialist AE Digital is growing, and we’re looking for a

Digital Marketing Specialist

to help manage, optimize, and

implement

digital marketing strategies for a portfolio of service‑based clients. If you enjoy blending hands‑on execution with strategic thinking—and love turning data into measurable growth—this role is for you.

You’ll work closely with the owner to build and execute paid search and SEO strategies that drive real business results.

What You’ll Do Google Ads Management

Oversee and optimize active Google Ads campaigns across multiple client accounts

Build and launch new campaigns, including keyword research, ad copy, targeting, and conversion tracking setup

Monitor performance, manage budgets, and continuously optimize campaigns through negative keywords, bid adjustments, and A/B testing

Help develop and implement SEO strategies aligned with client goals and service offerings

Conduct keyword research to support service pages, blogs, and local SEO initiatives

Analyze client websites to identify SEO opportunities, content gaps, and technical issues

Collaborate on and execute on‑page optimizations, including metadata, internal linking, content improvements, and schema recommendations

Support local SEO strategies, including Google Business Profile optimization, review growth initiatives, and location‑based content

Monitor keyword rankings, organic traffic, and site performance, adjusting strategy as needed

Reporting & Insights

Compile regular performance updates for internal review and client reporting using dashboard software

Translate PPC and SEO data into clear, actionable insights and prioritized recommendations

Track progress against goals and communicate wins, risks, and next steps

Work directly with the owner to align paid and organic strategies with client goals

Participate in campaign planning and optimization discussions

Stay current on PPC and SEO trends, algorithm updates, and platform changes—and proactively bring ideas forward

What We’re Looking For

Experience managing Google Ads campaigns from setup to optimization

Hands‑on experience with SEO strategy and implementation (on‑page, local, and content‑focused SEO)

Strong understanding of keyword research, search intent, and performance metrics

Comfort working with analytics, dashboards, and reporting tools

Ability to manage multiple accounts, priorities, and deadlines

Proactive, solution‑oriented mindset with strong attention to detail

Why You’ll Love This Role

Direct collaboration with ownership — your ideas and recommendations matter

Clear ownership over campaigns and SEO initiatives

Opportunity to grow your skill set and career within a fast‑growing, woman‑owned digital marketing agency

Work from anywhere

with a flexible, results‑first schedule (ideal candidate located in Virginia).

Competitive salary

in the $65,000–$75,000 range, based on experience.

Generous PTO policy plus 12 paid holidays each year

to truly unplug and recharge.

Company‑provided laptop

so you’re set up for success from day one.

Monthly internet stipend

to keep your home office running smoothly.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Marketing Services

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