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Crain Buick GMC of Springdale

Automotive Digital Marketing Manager

Crain Buick GMC of Springdale, Little Rock, Arkansas, United States, 72208

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Crain Automotive Holdings – Little Rock, AR (Chenal Area)

Salary:

$85,000 – $115,000 per year (based on experience)

Crain Automotive Holdings is hiring an Automotive Digital Marketing Manager to lead SEO and SEM efforts across multiple dealership brands. This is a full-time, on-site position based in our Little Rock (Chenal area) office.

We’re looking for someone who enjoys ownership, performance marketing, and working closely with a team that moves fast and values results. We work hard, enjoy what we do, and operate in a collaborative, fun culture. Daily lunches are provided.

Responsibilities Manage and optimize SEO strategy across multiple dealership websites

Lead Google Ads and paid search (SEM) campaigns for sales and service

Improve local SEO performance (Google Business Profiles, reviews, citations)

Conduct keyword research and on-page optimization

Track, analyze, and report performance metrics (traffic, leads, CPL, ROI)

Leverage our in-house Customer Data Platform (CDP) to improve targeting, attribution, and marketing efficiency

Collaborate with internal teams and vendors to execute digital initiatives

Qualifications Proven experience in digital marketing with a strong SEO and SEM focus

Hands-on experience with Google Ads, GA4, and Google Search Console

Strong analytical and problem-solving skills

Experience with multi-location or automotive marketing is a plus

Organized, self-motivated, and team-oriented

Why Work at Crain Automotive On-site role with a highly collaborative team

Daily lunches provided

Fun, high-performance culture with clear expectations

Direct impact on business growth and marketing strategy

Opportunity to help shape and maximize a proprietary CDP

Competitive salary based on experience

Long-term growth opportunity within a growing automotive group

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