Empire Today for Business
Marketing Manager, Luna & Empire for Business
Empire Today for Business, Northlake, Illinois, United States
Direct message the job poster from Empire Today for Business
Senior Corporate Recruiter at Empire Today The Marketing Manager, Luna & Empire for Business, is responsible for driving lead generation, brand visibility, and campaign performance across our B2C (Luna) and B2B (Empire for Business) divisions. This role will serve as a strategic and executional leader - developing integrated campaigns, managing cross-functional initiatives, partnering with agencies and internal teams, and using data-driven insights to optimize performance.
The ideal candidate blends brand marketing expertise, performance marketing mindset, and B2B demand - generation experience. This person thrives in a fast-paced environment, manages multiple initiatives simultaneously, and brings innovative ideas rooted in customer insights and test - and - learn methodologies.
We offer:
Paid time off and holiday pay.
Wellness program.
Professional development & career advancement opportunities.
Lots of perks.
Compensation Information $110,000 annually plus bonus
Responsibilities
Own and optimize lead - generation initiatives for both Luna’s residential business and Empire for Business commercial verticals.
Develop and manage omnichannel marketing campaigns - including digital, traditional media, social, CRM, and content - to drive measurable growth.
Use test - and - learn approaches to refine messaging, creative, audience targeting, and channel mix.
Maintain a deep understanding of customer journeys across B2C and B2B funnels, identifying key opportunities to improve conversion and engagement.
Data, Reporting & Optimization
Build and maintain clear reporting dashboards illustrating campaign performance, ROI, and optimization areas.
Translate data into actionable insights that inform strategy and continuous improvement.
Analyze campaign, channel, and creative performance trends to drive decision - making.
Cross-Functional Leadership & Collaboration
Serve as the primary marketing lead partnering with Creative, CRM, Sales, Merchandising, Digital Marketing, and external agencies.
Coordinate complex cross-functional projects, ensuring alignment, seamless execution, and on-time delivery.
Content Development & Brand Stewardship
Oversee development of marketing collateral, including email, social content, sales materials, call scripts, presentations, landing pages, and direct mail.
Maintain brand consistency across all channels and ensure all materials adhere to brand standards.
Review and refresh content regularly to keep messaging relevant and compelling.
CRM, Audience Management & Prospect Nurturing
Utilize CRM tools to segment audiences, deploy campaigns, and nurture prospects through automated and personalized outreach.
Leverage first- and third-party data to identify new opportunities for audience growth and improved targeting.
Project & Budget Management
Manage multiple projects simultaneously across multiple business lines with strict deadlines.
Oversee vendor budgets, campaign expenses, and invoice management for both brands.
Qualifications
Bachelor’s degree in marketing, Business, Communications, or related field.
5+ years of marketing experience, including campaign management and cross-functional leadership.
Experience in B2B marketing or commercial demand generation.
Strong understanding of digital, traditional, and performance marketing disciplines.
Demonstrated ability to analyze data and translate into strategic recommendations.
Proven experience developing new marketing programs using test - and - learn approaches.
Excellent communication skills and ability to collaborate across teams.
Strong writing skills for marketing assets and customer-facing materials.
High attention to detail and ability to manage multiple concurrent projects.
Preferred
Experience with CRM systems (Salesforce preferred) and marketing automation tools.
Strong skills in MS Office and Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Leadership experience, including managing direct reports or cross-functional project teams.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing, Strategy/Planning, and Management
Industries Retail, Construction, and Retail Furniture and Home Furnishings
Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success.
Base pay is one part of our total rewards package.
Starting pay may vary based on a number of factors, including but not limited to position offered, location, and the individuals’ knowledge, skills and ability.
#J-18808-Ljbffr
Senior Corporate Recruiter at Empire Today The Marketing Manager, Luna & Empire for Business, is responsible for driving lead generation, brand visibility, and campaign performance across our B2C (Luna) and B2B (Empire for Business) divisions. This role will serve as a strategic and executional leader - developing integrated campaigns, managing cross-functional initiatives, partnering with agencies and internal teams, and using data-driven insights to optimize performance.
The ideal candidate blends brand marketing expertise, performance marketing mindset, and B2B demand - generation experience. This person thrives in a fast-paced environment, manages multiple initiatives simultaneously, and brings innovative ideas rooted in customer insights and test - and - learn methodologies.
We offer:
Paid time off and holiday pay.
Wellness program.
Professional development & career advancement opportunities.
Lots of perks.
Compensation Information $110,000 annually plus bonus
Responsibilities
Own and optimize lead - generation initiatives for both Luna’s residential business and Empire for Business commercial verticals.
Develop and manage omnichannel marketing campaigns - including digital, traditional media, social, CRM, and content - to drive measurable growth.
Use test - and - learn approaches to refine messaging, creative, audience targeting, and channel mix.
Maintain a deep understanding of customer journeys across B2C and B2B funnels, identifying key opportunities to improve conversion and engagement.
Data, Reporting & Optimization
Build and maintain clear reporting dashboards illustrating campaign performance, ROI, and optimization areas.
Translate data into actionable insights that inform strategy and continuous improvement.
Analyze campaign, channel, and creative performance trends to drive decision - making.
Cross-Functional Leadership & Collaboration
Serve as the primary marketing lead partnering with Creative, CRM, Sales, Merchandising, Digital Marketing, and external agencies.
Coordinate complex cross-functional projects, ensuring alignment, seamless execution, and on-time delivery.
Content Development & Brand Stewardship
Oversee development of marketing collateral, including email, social content, sales materials, call scripts, presentations, landing pages, and direct mail.
Maintain brand consistency across all channels and ensure all materials adhere to brand standards.
Review and refresh content regularly to keep messaging relevant and compelling.
CRM, Audience Management & Prospect Nurturing
Utilize CRM tools to segment audiences, deploy campaigns, and nurture prospects through automated and personalized outreach.
Leverage first- and third-party data to identify new opportunities for audience growth and improved targeting.
Project & Budget Management
Manage multiple projects simultaneously across multiple business lines with strict deadlines.
Oversee vendor budgets, campaign expenses, and invoice management for both brands.
Qualifications
Bachelor’s degree in marketing, Business, Communications, or related field.
5+ years of marketing experience, including campaign management and cross-functional leadership.
Experience in B2B marketing or commercial demand generation.
Strong understanding of digital, traditional, and performance marketing disciplines.
Demonstrated ability to analyze data and translate into strategic recommendations.
Proven experience developing new marketing programs using test - and - learn approaches.
Excellent communication skills and ability to collaborate across teams.
Strong writing skills for marketing assets and customer-facing materials.
High attention to detail and ability to manage multiple concurrent projects.
Preferred
Experience with CRM systems (Salesforce preferred) and marketing automation tools.
Strong skills in MS Office and Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Leadership experience, including managing direct reports or cross-functional project teams.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing, Strategy/Planning, and Management
Industries Retail, Construction, and Retail Furniture and Home Furnishings
Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success.
Base pay is one part of our total rewards package.
Starting pay may vary based on a number of factors, including but not limited to position offered, location, and the individuals’ knowledge, skills and ability.
#J-18808-Ljbffr