Anything Possible Brands
Location:
Springfield, MO (on-site 5 days per week) Type:
Full-Time Pay:
$60,000 to $72,000 annually (bonus eligible) About the Role
At
Anything Possible Brands , we’re disrupting the fishing category with extraordinary gear that makes fishing easy and exciting. We create products that make it easier for everyone—newbies to die-hards—to get out there and make the most of every cast. We’re looking for a
Digital Marketing Manager
who can bring high energy to our digital world. This individual contributor role reports to the Sr Director of Marketing and is supported by a network of agencies. Responsibilities
Turn insights, content, and campaigns into awareness, conversion, and loyalty across DTC and marketplace channels. Translate brand positioning into compelling digital strategies and campaigns that drive awareness, trial, and repeat across key consumer segments. Ensure all digital touchpoints consistently express our brand voice and visual identity. Lead paid and organic social media. Build and manage an organic social media content strategy that reflects our brand’s vibe and fuels community engagement. Plan and optimize paid social campaigns to drive both upper-funnel awareness and lower-funnel performance. Develop and execute social selling strategies on platforms such as Meta and TikTok to drive direct revenue. Use platform analytics and testing to refine creative, audiences, and formats for continuous improvement. Own our email marketing calendar in Klaviyo—grow our first-party database, plan campaigns, flows, segmentation, and testing. Develop lifecycle journeys that increase LTV and build deeper brand relationships. Analyze performance and iterate on content, offers, and triggers. Leverage Circana & performance data for more intelligent decisions. Pull, interpret, and analyze Circana retail scan data to understand category dynamics, retail mix, market share performance, and identify white space. Translate insights into clear recommendations for pricing, product, and retail initiatives. Own Bazaarvoice and Amazon Ratings & Reviews health. Manage our Bazaarvoice programs to increase review volume, quality, and recency across key retailers and our own channels. Identify product issues and partner with cross-functional teams to address root causes. Monitor and respond to Amazon ratings & reviews. Activate review content across marketing channels to build credibility and conversion. Plan, execute, and analyze digital content and promotional campaigns across email, social, and e-commerce touchpoints. Manage asset library and content calendars, brief agencies/creators, and ensure deliverables align with brand standards and campaign objectives. Track KPIs and optimize in real-time to ensure campaigns hit performance goals. Support e-commerce marketing (DTC & Amazon). Help develop and execute strategies to drive traffic, conversion, and repeat on our DTC site (Shopify), B2B site (Shopify), Amazon, Walmart.com, and other retail marketplaces. Assist with the optimization and management of ecommerce content to drive conversion.
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Springfield, MO (on-site 5 days per week) Type:
Full-Time Pay:
$60,000 to $72,000 annually (bonus eligible) About the Role
At
Anything Possible Brands , we’re disrupting the fishing category with extraordinary gear that makes fishing easy and exciting. We create products that make it easier for everyone—newbies to die-hards—to get out there and make the most of every cast. We’re looking for a
Digital Marketing Manager
who can bring high energy to our digital world. This individual contributor role reports to the Sr Director of Marketing and is supported by a network of agencies. Responsibilities
Turn insights, content, and campaigns into awareness, conversion, and loyalty across DTC and marketplace channels. Translate brand positioning into compelling digital strategies and campaigns that drive awareness, trial, and repeat across key consumer segments. Ensure all digital touchpoints consistently express our brand voice and visual identity. Lead paid and organic social media. Build and manage an organic social media content strategy that reflects our brand’s vibe and fuels community engagement. Plan and optimize paid social campaigns to drive both upper-funnel awareness and lower-funnel performance. Develop and execute social selling strategies on platforms such as Meta and TikTok to drive direct revenue. Use platform analytics and testing to refine creative, audiences, and formats for continuous improvement. Own our email marketing calendar in Klaviyo—grow our first-party database, plan campaigns, flows, segmentation, and testing. Develop lifecycle journeys that increase LTV and build deeper brand relationships. Analyze performance and iterate on content, offers, and triggers. Leverage Circana & performance data for more intelligent decisions. Pull, interpret, and analyze Circana retail scan data to understand category dynamics, retail mix, market share performance, and identify white space. Translate insights into clear recommendations for pricing, product, and retail initiatives. Own Bazaarvoice and Amazon Ratings & Reviews health. Manage our Bazaarvoice programs to increase review volume, quality, and recency across key retailers and our own channels. Identify product issues and partner with cross-functional teams to address root causes. Monitor and respond to Amazon ratings & reviews. Activate review content across marketing channels to build credibility and conversion. Plan, execute, and analyze digital content and promotional campaigns across email, social, and e-commerce touchpoints. Manage asset library and content calendars, brief agencies/creators, and ensure deliverables align with brand standards and campaign objectives. Track KPIs and optimize in real-time to ensure campaigns hit performance goals. Support e-commerce marketing (DTC & Amazon). Help develop and execute strategies to drive traffic, conversion, and repeat on our DTC site (Shopify), B2B site (Shopify), Amazon, Walmart.com, and other retail marketplaces. Assist with the optimization and management of ecommerce content to drive conversion.
#J-18808-Ljbffr