egelloC
*Note: This remote position is open to all applicants located in Latin America, including Argentina, Mexico, Colombia, etc. It is an Independent Contractor role.
egelloC is a leading coaching company dedicated to guiding students and families through the college admissions process. Our mission is to empower students with the knowledge, strategies, and confidence needed to secure their dream college acceptances. We take pride in fostering a dynamic, collaborative, and results-driven culture, where every team member plays a crucial role in helping families navigate this important milestone.
The Opportunity We're looking for a sharp, resourceful performance marketer to own paid acquisition and funnel execution for a college admissions coaching company serving California families.
This is not a "set up some ads and wait" role. You'll be deep in the trenches - writing copy, building campaigns, optimizing funnels, analyzing data, and iterating fast. You'll work directly with experienced direct response marketers who've built and scaled this business, and you'll have real ownership over outcomes.
If you're hungry to grow, think strategically, and want to sharpen your skills in high-ticket lead generation - this is your seat.
Our Growth & Trajectory We help families navigate admissions to top U.S. universities (UC Berkeley, UCLA, Stanford, Ivy League). Our coaching programs range from $3,500 to $15,000, and we've built a $4M/year business through Meta advertising and direct response funnels.
Our goal for 2026: $10M - more than doubling the company. The ambition is real, and the work will be hard.
We're a small, focused team. No bureaucracy. No pointless meetings. Just smart people doing work that matters.
What You'll Own Paid Media (Meta Ads)
Build, manage, and optimize Meta Ads campaigns across cold traffic, retargeting, and conversion objectives
Test creatives, audiences, and offers systematically
Monitor performance daily; make data-driven scaling decisions
Manage $70K/month in ad spend immediately, scaling to $200K/month as we grow
Copy & Creative
Write high-converting ad copy using AI tools (Claude, Perplexity, ChatGPT, etc) and direct response principles
Develop creative angles, hooks, and messaging variations
Brief designers on ad creative needs; direct the visual strategy
Build and optimize landing pages, lead magnets, and nurture sequences in Go High Level
Improve conversion rates across the funnel (lead → call booked → sale)
Launch new funnels under leadership guidance
Analytics & Reporting
Diagnose underperformance and recommend fixes
Maintain clean reporting across our analytics stack (Google Analytics, Looker Studio, Hyros, etc.)
What Success Looks Like First 30 Days:
Fully onboarded on our campaigns, funnels, and tracking systems
Running day-to-day campaign management independently
Completed first round of creative tests
First 90 Days:
Improved at least one key metric (CPL, conversion rate, or call booking rate)
Launched and optimized one brand new funnel
Established a consistent testing cadence for copy and creative
First 6 Months:
Demonstrating clear ownership of paid acquisition with minimal oversight
Contributing strategic ideas (not just executing tasks)
Ready to take on expanded responsibilities as the team grows
Who Thrives Here Required:
2+ years managing Meta Ads with a minimum of $20K/month in ad spend
Experience in
info-products, coaching, or education
- specifically book funnels, course funnels, trip-wire funnels, webinar funnels, or training funnels (e-commerce experience is not relevant)
Strong understanding of direct response copywriting and consumer psychology
Comfortable using AI tools (Claude, ChatGPT, Perplexity) to accelerate work
Analytical thinker - you can read data, spot patterns, and make decisions
Fluent English (written and verbal)
Self-directed and reliable in a fully remote, async environment
Preferred:
Familiarity with Go High Level or similar funnel builders
Experience with high-ticket offers ($3,000+)
Traits That Matter:
You come with batteries included - you figure things out without hand-holding.
You're tech-savvy and learn new tools fast.
You think before you act. You ask "why" before "how."
You're organized and can manage your own time across multiple priorities.
You're hungry to learn, grow, and build something - not just collect a paycheck.
This Role is NOT For You If...
You only have e-commerce or drop shipping experience
You prefer to be told exactly what to do every day
You're not comfortable with ambiguity or fast iteration
You're looking for a "chill" job with minimal accountability
Working Style
Fully remote
Async communication via Slack and ClickUp with regular weekly Zoom calls to check in
Flexible hours with some overlap needed for Pacific Time (U.S.) and Lisbon Time
Growth Path This role starts as an individual contributor with heavy execution. But we're building toward $10M, which means the team will grow, and so can you.
Year 1–2: Master the Craft Own paid acquisition on Meta end-to-end. Develop deep expertise in high-ticket education marketing. Work directly with senior leadership and absorb years of direct response knowledge. Prove you can think, execute, and deliver results.
Year 2–3: Expand Your Scope Take ownership of additional paid channels - LinkedIn, YouTube, and beyond. Become the go-to person for all things paid acquisition across the company.
Year 3+: Lead the Team Step into a leadership role overseeing a team of specialists - if that’s a path you want to follow. Shape strategy, develop people, and drive the marketing engine as we scale.
Skills Matrix based on the role requirements: Skill
Notes
Meta Ads Campaign Management
Advanced
Direct Response Copywriting
Will use AI to accelerate, but need solid fundamentals
Funnel Building (landing pages, lead magnets, nurture sequences)
Will build under guidance; don’t need to be an expert yet
Analytics & Data Interpretation
Must be able to read data and make decisions confidently
AI Tools (Claude, ChatGPT, Perplexity)
Non-negotiable for this role; need to use these daily
Consumer Psychology / Buyer Behavior
Foundation for all copy and creative decisions
Go High Level (or similar)
Basic
Nice-to-have; this is teachable quickly
Definitions:
Basic
: Familiar with concepts; need guidance to execute
Proficient
: Can execute independently with minimal oversight
Advanced
: Deep expertise; can optimize, troubleshoot, and mentor others
Expert
: Industry-leading knowledge; could teach or consult on this skill
How to Apply Send the following:
Your resume and LinkedIn profile
A brief Loom video (under 5 minutes) answering:
What's one Meta Ads campaign you're proud of, and why?
What's your approach to troubleshooting a campaign that’s underperforming?
No Loom = no consideration.
We're looking for people who follow instructions and put in effort.
Our Hiring Process
Application Review
- We review your resume and Loom video
Initial Interview
- If your application aligns with our needs, we’ll invite you to a preliminary conversation to discuss your skills and experience.
Paid Test Task
- Candidates who pass initial screening and the initial interview will complete a paid practical assignment. We're looking for people who can walk the walk, not just talk the talk. This lets you demonstrate real skills, and we respect your time by compensating you for it.
Final Interview
- Deep-dive conversation to access culture fit
Offer
The pay range for this role is:
24,000 - 36,000 USD per year (Remote (Argentina))
#J-18808-Ljbffr
egelloC is a leading coaching company dedicated to guiding students and families through the college admissions process. Our mission is to empower students with the knowledge, strategies, and confidence needed to secure their dream college acceptances. We take pride in fostering a dynamic, collaborative, and results-driven culture, where every team member plays a crucial role in helping families navigate this important milestone.
The Opportunity We're looking for a sharp, resourceful performance marketer to own paid acquisition and funnel execution for a college admissions coaching company serving California families.
This is not a "set up some ads and wait" role. You'll be deep in the trenches - writing copy, building campaigns, optimizing funnels, analyzing data, and iterating fast. You'll work directly with experienced direct response marketers who've built and scaled this business, and you'll have real ownership over outcomes.
If you're hungry to grow, think strategically, and want to sharpen your skills in high-ticket lead generation - this is your seat.
Our Growth & Trajectory We help families navigate admissions to top U.S. universities (UC Berkeley, UCLA, Stanford, Ivy League). Our coaching programs range from $3,500 to $15,000, and we've built a $4M/year business through Meta advertising and direct response funnels.
Our goal for 2026: $10M - more than doubling the company. The ambition is real, and the work will be hard.
We're a small, focused team. No bureaucracy. No pointless meetings. Just smart people doing work that matters.
What You'll Own Paid Media (Meta Ads)
Build, manage, and optimize Meta Ads campaigns across cold traffic, retargeting, and conversion objectives
Test creatives, audiences, and offers systematically
Monitor performance daily; make data-driven scaling decisions
Manage $70K/month in ad spend immediately, scaling to $200K/month as we grow
Copy & Creative
Write high-converting ad copy using AI tools (Claude, Perplexity, ChatGPT, etc) and direct response principles
Develop creative angles, hooks, and messaging variations
Brief designers on ad creative needs; direct the visual strategy
Build and optimize landing pages, lead magnets, and nurture sequences in Go High Level
Improve conversion rates across the funnel (lead → call booked → sale)
Launch new funnels under leadership guidance
Analytics & Reporting
Diagnose underperformance and recommend fixes
Maintain clean reporting across our analytics stack (Google Analytics, Looker Studio, Hyros, etc.)
What Success Looks Like First 30 Days:
Fully onboarded on our campaigns, funnels, and tracking systems
Running day-to-day campaign management independently
Completed first round of creative tests
First 90 Days:
Improved at least one key metric (CPL, conversion rate, or call booking rate)
Launched and optimized one brand new funnel
Established a consistent testing cadence for copy and creative
First 6 Months:
Demonstrating clear ownership of paid acquisition with minimal oversight
Contributing strategic ideas (not just executing tasks)
Ready to take on expanded responsibilities as the team grows
Who Thrives Here Required:
2+ years managing Meta Ads with a minimum of $20K/month in ad spend
Experience in
info-products, coaching, or education
- specifically book funnels, course funnels, trip-wire funnels, webinar funnels, or training funnels (e-commerce experience is not relevant)
Strong understanding of direct response copywriting and consumer psychology
Comfortable using AI tools (Claude, ChatGPT, Perplexity) to accelerate work
Analytical thinker - you can read data, spot patterns, and make decisions
Fluent English (written and verbal)
Self-directed and reliable in a fully remote, async environment
Preferred:
Familiarity with Go High Level or similar funnel builders
Experience with high-ticket offers ($3,000+)
Traits That Matter:
You come with batteries included - you figure things out without hand-holding.
You're tech-savvy and learn new tools fast.
You think before you act. You ask "why" before "how."
You're organized and can manage your own time across multiple priorities.
You're hungry to learn, grow, and build something - not just collect a paycheck.
This Role is NOT For You If...
You only have e-commerce or drop shipping experience
You prefer to be told exactly what to do every day
You're not comfortable with ambiguity or fast iteration
You're looking for a "chill" job with minimal accountability
Working Style
Fully remote
Async communication via Slack and ClickUp with regular weekly Zoom calls to check in
Flexible hours with some overlap needed for Pacific Time (U.S.) and Lisbon Time
Growth Path This role starts as an individual contributor with heavy execution. But we're building toward $10M, which means the team will grow, and so can you.
Year 1–2: Master the Craft Own paid acquisition on Meta end-to-end. Develop deep expertise in high-ticket education marketing. Work directly with senior leadership and absorb years of direct response knowledge. Prove you can think, execute, and deliver results.
Year 2–3: Expand Your Scope Take ownership of additional paid channels - LinkedIn, YouTube, and beyond. Become the go-to person for all things paid acquisition across the company.
Year 3+: Lead the Team Step into a leadership role overseeing a team of specialists - if that’s a path you want to follow. Shape strategy, develop people, and drive the marketing engine as we scale.
Skills Matrix based on the role requirements: Skill
Notes
Meta Ads Campaign Management
Advanced
Direct Response Copywriting
Will use AI to accelerate, but need solid fundamentals
Funnel Building (landing pages, lead magnets, nurture sequences)
Will build under guidance; don’t need to be an expert yet
Analytics & Data Interpretation
Must be able to read data and make decisions confidently
AI Tools (Claude, ChatGPT, Perplexity)
Non-negotiable for this role; need to use these daily
Consumer Psychology / Buyer Behavior
Foundation for all copy and creative decisions
Go High Level (or similar)
Basic
Nice-to-have; this is teachable quickly
Definitions:
Basic
: Familiar with concepts; need guidance to execute
Proficient
: Can execute independently with minimal oversight
Advanced
: Deep expertise; can optimize, troubleshoot, and mentor others
Expert
: Industry-leading knowledge; could teach or consult on this skill
How to Apply Send the following:
Your resume and LinkedIn profile
A brief Loom video (under 5 minutes) answering:
What's one Meta Ads campaign you're proud of, and why?
What's your approach to troubleshooting a campaign that’s underperforming?
No Loom = no consideration.
We're looking for people who follow instructions and put in effort.
Our Hiring Process
Application Review
- We review your resume and Loom video
Initial Interview
- If your application aligns with our needs, we’ll invite you to a preliminary conversation to discuss your skills and experience.
Paid Test Task
- Candidates who pass initial screening and the initial interview will complete a paid practical assignment. We're looking for people who can walk the walk, not just talk the talk. This lets you demonstrate real skills, and we respect your time by compensating you for it.
Final Interview
- Deep-dive conversation to access culture fit
Offer
The pay range for this role is:
24,000 - 36,000 USD per year (Remote (Argentina))
#J-18808-Ljbffr