Spinutech
Digital Paid Media Strategist
Spinutech is seeking a Digital Paid Media Strategist to be part of our growing team. The strategist will be responsible for creating, maintaining and analyzing paid search campaigns across a variety of clients and industries. In this role you will be required to provide a proactive service level to clients, maintain and grow strong relationships with those clients, and grow business within existing customers.
Responsibilities
Plan, design, and build highly scaled paid search ad campaigns across multiple platforms
Monitor and manage multiple client campaigns as they relate to program goals and objectives
Proactively expand and improve ad campaigns based on client business needs
Provide ongoing analysis of campaigns, visibility and traffic metrics
Conduct keyword research and additions to new and existing campaigns
Conduct ad-copy adjustment and testing according to best practice
Manage landing page optimization and tracking URLs
Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team
Perform competitive search analysis
Assist in the development of ongoing departmental strategies and processes
Requirements
5+ years of paid search/SEM marketing experience desired (agency experience a plus)
Ability to analyze data and trends to continually optimize media accounts for efficient ROI
Expertise with SEM bid management platforms and demand-side platforms for display are a plus
Deep experience with Google Adwords and Bing Ads (certifications strongly preferred)
Strong understanding of Google Analytics and Google Tag Manager
Keyword research and experience estimating campaign size and budget
Detailed report creation for paid campaigns
Excellent interpersonal skills, including strong written and verbal communication skills
Strong attention to detail, problem-solving, and time management skills
Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Advertising Services and Marketing Services
Benefits
Medical insurance
Vision insurance
401(k)
Paid paternity leave
Paid maternity leave
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Responsibilities
Plan, design, and build highly scaled paid search ad campaigns across multiple platforms
Monitor and manage multiple client campaigns as they relate to program goals and objectives
Proactively expand and improve ad campaigns based on client business needs
Provide ongoing analysis of campaigns, visibility and traffic metrics
Conduct keyword research and additions to new and existing campaigns
Conduct ad-copy adjustment and testing according to best practice
Manage landing page optimization and tracking URLs
Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team
Perform competitive search analysis
Assist in the development of ongoing departmental strategies and processes
Requirements
5+ years of paid search/SEM marketing experience desired (agency experience a plus)
Ability to analyze data and trends to continually optimize media accounts for efficient ROI
Expertise with SEM bid management platforms and demand-side platforms for display are a plus
Deep experience with Google Adwords and Bing Ads (certifications strongly preferred)
Strong understanding of Google Analytics and Google Tag Manager
Keyword research and experience estimating campaign size and budget
Detailed report creation for paid campaigns
Excellent interpersonal skills, including strong written and verbal communication skills
Strong attention to detail, problem-solving, and time management skills
Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Advertising Services and Marketing Services
Benefits
Medical insurance
Vision insurance
401(k)
Paid paternity leave
Paid maternity leave
#J-18808-Ljbffr