The Walt Disney Company (Germany) GmbH
Senior Specialist Marketing Operations
The Walt Disney Company (Germany) GmbH, New York, New York, us, 10261
Overview
The Product Marketing & Subscriber Strategy team builds DTC strategies and tests roadmaps that drive growth, engagement and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, the team builds loyal fans who understand the value proposition and stay subscribers. Responsibilities
Build and manage transactional communication templates across email and in-app, including changes to price, terms of service, billing failures and other critical updates. Collaborate with cross‑functional teams, including marketing, products and more to ensure seamless execution of communication plans. Analyze and interpret data to measure the effectiveness of executions and make data‑driven recommendations for improvement. Work across technical teams for UMP and Cannonball. Set up and run tests to deliver on KPIs and goals. Ensure all communications are compliant with legal and regulatory requirements. Create and maintain a content calendar for transactional communications to ensure timely and accurate delivery of updates. Stay up to date with industry trends and best practices to continuously improve communication strategies. Take on additional tasks and responsibilities including optimizing marketing landing pages (MLP’s), SEO, and testing projects as needed. Qualifications
Minimum of 4 years of experience in operations, technical or product marketing roles. Proven track record of developing and executing successful marketing strategies that drive business growth. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent communication and collaboration skills with the ability to work effectively across cross‑functional teams. Passion for innovation and a commitment to staying ahead of industry trends and best practices. Education
Bachelor's degree in Marketing, Communications, Business or a related field. Compensation and Benefits
The hiring range for this position in New York, NY is $110,100.00-$147,600.00 per year. The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. EEO Statement
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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The Product Marketing & Subscriber Strategy team builds DTC strategies and tests roadmaps that drive growth, engagement and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, the team builds loyal fans who understand the value proposition and stay subscribers. Responsibilities
Build and manage transactional communication templates across email and in-app, including changes to price, terms of service, billing failures and other critical updates. Collaborate with cross‑functional teams, including marketing, products and more to ensure seamless execution of communication plans. Analyze and interpret data to measure the effectiveness of executions and make data‑driven recommendations for improvement. Work across technical teams for UMP and Cannonball. Set up and run tests to deliver on KPIs and goals. Ensure all communications are compliant with legal and regulatory requirements. Create and maintain a content calendar for transactional communications to ensure timely and accurate delivery of updates. Stay up to date with industry trends and best practices to continuously improve communication strategies. Take on additional tasks and responsibilities including optimizing marketing landing pages (MLP’s), SEO, and testing projects as needed. Qualifications
Minimum of 4 years of experience in operations, technical or product marketing roles. Proven track record of developing and executing successful marketing strategies that drive business growth. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent communication and collaboration skills with the ability to work effectively across cross‑functional teams. Passion for innovation and a commitment to staying ahead of industry trends and best practices. Education
Bachelor's degree in Marketing, Communications, Business or a related field. Compensation and Benefits
The hiring range for this position in New York, NY is $110,100.00-$147,600.00 per year. The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. EEO Statement
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
#J-18808-Ljbffr