Ogle Schools
Marketing Technology & Operations Manager
Ogle Schools, Fort Worth, Texas, United States, 76102
Marketing Technology & Operations Manager
Job Title: Marketing Technology & Operations Manager
Department: Marketing
Employment Type: Full-Time, Exempt
Location: On-site hybrid (DFW area)
Shift: 40+ working hours per week
Seniority level: Not Applicable
Base pay range $105,000.00/yr - $130,000.00/yr
Job Summary The Marketing Technology & Operations Manager role is responsible for managing and optimizing our marketing and admissions technology stack while bridging technical execution with strategic alignment. Approximately 70% of the role focuses on technical implementation, including ensuring clean data flow, managing vendors, supporting paid and organic strategies, and building automated, scalable processes across all campuses. The remaining 30% involves strategic alignment, working closely with leadership to translate marketing into operational execution that drives quality inquiries from the right demographics and supports long-term enrollment goals. This position is critical in connecting the dots between vision and execution, ensuring that marketing initiatives deliver measurable impact.
A Day in the Life Systems Ownership & Optimization
Own and optimize HubSpot, GA4, GTM, Five9, Acqueon, Anthology, and related systems.
Oversee tagging, tracking, attribution, dashboards, and conversion reporting.
QA all campaigns, automations, and data flows end to end.
Troubleshoot and proactively prevent workflow issues.
Strategic Implementation
Align marketing technology with paid and organic strategies to ensure lead quality.
Translate executive-level marketing goals into actionable system configurations.
Support demographic targeting and funnel optimization for long-term growth.
Cross-Functional Operations
Oversee lead routing, speed-to-lead systems, call flows, and communication automations.
Improve consistency across 10 campuses and multiple systems.
Manage integration cleanups, migrations, and rebuilds when needed.
Manage paid media, SEO, and MarTech vendors with performance accountability.
Oversee the Digital Marketing Manager (SEO, CRO, HubSpot, web updates).
Collaborate with Admissions on routing, reporting, and funnel efficiency.
Reporting & Optimization
Develop high-quality dashboards and KPIs.
Run attribution, conversion, and funnel diagnostics.
Recommend ongoing improvements based on data and strategic goals.
Required Skills
Bachelor’s Degree in Marketing, Communications, or a related field; MBA is a plus.
7–10 years in marketing operations, MarTech, RevOps, or growth systems.
Expert in HubSpot, GTM, GA4, and conversion tracking.
Strong understanding of lead routing, CRM hygiene, and funnel logic.
Experience with call center tools (Five9, Acqueon, or similar).
Ability to manage vendors and hold them accountable.
Strong troubleshooting mindset and detail orientation.
Desired Skills
Experience in multi-location, services, education, or admissions-driven environments.
Experience managing 1–2 team members.
Understanding of CRO, landing page tracking, and microsite analytics.
Strong project management and documentation abilities.
Familiarity with paid media strategy and demographic targeting.
Key Attributes
Hands-on and technical—comfortable in the tools daily.
Strategic thinker who can connect vision to execution.
Proactive, not reactive (preventing issues > fixing issues after problems arise).
Calm under pressure.
Ownership mindset.
Systems thinker who builds scalable processes.
Salary and Benefits
Starting salary is between $105,000 – $130,000 based on work history and educational background.
Healthcare - Medical, Dental, and Vision coverage is available for employees who opt in.
401(k)/Retirement Plan, not company-matched.
Personal Development - We support our employees through mentoring, internal & external educational programs, networking, skills enhancement, and career-building programs.
Paid Time Off - We offer PTO, paid holidays, and paid time off for jury duty and military obligations.
Other Important Information You Should Know Ability to Work Remotely: Remote employees must work from their designated home office and ensure secure access to company systems using company-approved VPN and multi-factor authentication (MFA). A stable, high-speed Wi-Fi connection is required; mobile hotspots or other unreliable internet sources are not permitted due to security and connectivity concerns. Company-issued devices must be locked when not in use, and any personal devices used for work must comply with company security protocols.
Work Schedules Ogle School supports a variety of alternate work schedules that provide additional flexibility. For this role, there is a minimum 40-work week schedule, 5 days a week. The specific weekly schedule will be discussed during the hiring process.
Equal Employment Opportunity Statement Ogle School is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
About the Company At Ogle School, we want you to be heard. Respected. Empowered. Rewarded. And, proud of where you work. We have a few things that might be of interest to you, as you consider employment with us: competitive compensation, benefits (medical/dental insurance, PTO days, vacation days), a great reputation, and a commitment to the industry…and to you. Sound like the place for you? We hope so.
#J-18808-Ljbffr
Department: Marketing
Employment Type: Full-Time, Exempt
Location: On-site hybrid (DFW area)
Shift: 40+ working hours per week
Seniority level: Not Applicable
Base pay range $105,000.00/yr - $130,000.00/yr
Job Summary The Marketing Technology & Operations Manager role is responsible for managing and optimizing our marketing and admissions technology stack while bridging technical execution with strategic alignment. Approximately 70% of the role focuses on technical implementation, including ensuring clean data flow, managing vendors, supporting paid and organic strategies, and building automated, scalable processes across all campuses. The remaining 30% involves strategic alignment, working closely with leadership to translate marketing into operational execution that drives quality inquiries from the right demographics and supports long-term enrollment goals. This position is critical in connecting the dots between vision and execution, ensuring that marketing initiatives deliver measurable impact.
A Day in the Life Systems Ownership & Optimization
Own and optimize HubSpot, GA4, GTM, Five9, Acqueon, Anthology, and related systems.
Oversee tagging, tracking, attribution, dashboards, and conversion reporting.
QA all campaigns, automations, and data flows end to end.
Troubleshoot and proactively prevent workflow issues.
Strategic Implementation
Align marketing technology with paid and organic strategies to ensure lead quality.
Translate executive-level marketing goals into actionable system configurations.
Support demographic targeting and funnel optimization for long-term growth.
Cross-Functional Operations
Oversee lead routing, speed-to-lead systems, call flows, and communication automations.
Improve consistency across 10 campuses and multiple systems.
Manage integration cleanups, migrations, and rebuilds when needed.
Manage paid media, SEO, and MarTech vendors with performance accountability.
Oversee the Digital Marketing Manager (SEO, CRO, HubSpot, web updates).
Collaborate with Admissions on routing, reporting, and funnel efficiency.
Reporting & Optimization
Develop high-quality dashboards and KPIs.
Run attribution, conversion, and funnel diagnostics.
Recommend ongoing improvements based on data and strategic goals.
Required Skills
Bachelor’s Degree in Marketing, Communications, or a related field; MBA is a plus.
7–10 years in marketing operations, MarTech, RevOps, or growth systems.
Expert in HubSpot, GTM, GA4, and conversion tracking.
Strong understanding of lead routing, CRM hygiene, and funnel logic.
Experience with call center tools (Five9, Acqueon, or similar).
Ability to manage vendors and hold them accountable.
Strong troubleshooting mindset and detail orientation.
Desired Skills
Experience in multi-location, services, education, or admissions-driven environments.
Experience managing 1–2 team members.
Understanding of CRO, landing page tracking, and microsite analytics.
Strong project management and documentation abilities.
Familiarity with paid media strategy and demographic targeting.
Key Attributes
Hands-on and technical—comfortable in the tools daily.
Strategic thinker who can connect vision to execution.
Proactive, not reactive (preventing issues > fixing issues after problems arise).
Calm under pressure.
Ownership mindset.
Systems thinker who builds scalable processes.
Salary and Benefits
Starting salary is between $105,000 – $130,000 based on work history and educational background.
Healthcare - Medical, Dental, and Vision coverage is available for employees who opt in.
401(k)/Retirement Plan, not company-matched.
Personal Development - We support our employees through mentoring, internal & external educational programs, networking, skills enhancement, and career-building programs.
Paid Time Off - We offer PTO, paid holidays, and paid time off for jury duty and military obligations.
Other Important Information You Should Know Ability to Work Remotely: Remote employees must work from their designated home office and ensure secure access to company systems using company-approved VPN and multi-factor authentication (MFA). A stable, high-speed Wi-Fi connection is required; mobile hotspots or other unreliable internet sources are not permitted due to security and connectivity concerns. Company-issued devices must be locked when not in use, and any personal devices used for work must comply with company security protocols.
Work Schedules Ogle School supports a variety of alternate work schedules that provide additional flexibility. For this role, there is a minimum 40-work week schedule, 5 days a week. The specific weekly schedule will be discussed during the hiring process.
Equal Employment Opportunity Statement Ogle School is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
About the Company At Ogle School, we want you to be heard. Respected. Empowered. Rewarded. And, proud of where you work. We have a few things that might be of interest to you, as you consider employment with us: competitive compensation, benefits (medical/dental insurance, PTO days, vacation days), a great reputation, and a commitment to the industry…and to you. Sound like the place for you? We hope so.
#J-18808-Ljbffr