The Walt Disney Company
Marketing Automation & Messaging Operations Manager
The Walt Disney Company, New York, New York, us, 10261
Marketing Automation & Messaging Operations Manager
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Marketing Automation & Messaging Operations Manager
role at
The Walt Disney Company Location: New York, NY. 1-year project-based role. The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers. Responsibilities
Manage and work through requests for Braze messaging from both CRM and Product Marketing teams. Partner across team to launch, maintain and evaluate A/B tests. Assist in all reporting and analytics for messaging. Monitor and analyze performance metrics to identify areas for improvement. Work with Operations team to build out best practices. Required Qualifications
Minimum of 3 years of experience in operations or digital marketing, with a focus on working in CMS tools for Braze. Proven track record of developing and executing successful marketing strategies that drive business growth. Strong analytical skills and experience with web analytics tools. Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams. Proven ability to manage multiple projects and meet deadlines. Required Education
Bachelor's degree in Marketing, Communications, Business, or a related field. Hiring range: $110,100.00 to $147,600.00 per year. Base pay may vary based on equity, geography, skills, etc. A bonus and/or long-term incentive units may be provided as part of the compensation package, along with medical, financial, and other benefits, dependent on level and position offered.
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Join to apply for the
Marketing Automation & Messaging Operations Manager
role at
The Walt Disney Company Location: New York, NY. 1-year project-based role. The Product Marketing & Subscriber Strategy team builds DTC strategies and testing roadmaps that drive growth, engagement, and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers. Responsibilities
Manage and work through requests for Braze messaging from both CRM and Product Marketing teams. Partner across team to launch, maintain and evaluate A/B tests. Assist in all reporting and analytics for messaging. Monitor and analyze performance metrics to identify areas for improvement. Work with Operations team to build out best practices. Required Qualifications
Minimum of 3 years of experience in operations or digital marketing, with a focus on working in CMS tools for Braze. Proven track record of developing and executing successful marketing strategies that drive business growth. Strong analytical skills and experience with web analytics tools. Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams. Proven ability to manage multiple projects and meet deadlines. Required Education
Bachelor's degree in Marketing, Communications, Business, or a related field. Hiring range: $110,100.00 to $147,600.00 per year. Base pay may vary based on equity, geography, skills, etc. A bonus and/or long-term incentive units may be provided as part of the compensation package, along with medical, financial, and other benefits, dependent on level and position offered.
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