AbbVie
Manager II, Brand and Omnichannel Strategy – U.S. Specialty
Apply for the
Manager II, Brand and Omnichannel Strategy – U.S. Specialty
role at
AbbVie .
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.
Base pay range $121,000 – $230,000 per year.
Job Description The Manager II, Brand and Omnichannel Strategy for U.S. Specialty will design, implement, manage, analyze, and effectively communicate Omnichannel analytics and Portfolio initiatives on behalf of APEX. This individual will provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams’ understanding of marketplace performance and opportunities. This includes partnering across APEX verticals as well as with Brand Analytics, Sales Operations, and Customer Experience teams to interpret results and deliver recommendations to inform strategic and tactical decision-making.
Key Responsibilities
Leads solution development and execution in a manner that ensures that marketing analytics professionals have access to and use the most advanced analytical techniques and information to produce results that fully leverage the data, research, and analytics.
Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Collaborate with and influence the marketing team and media agencies to drive greater business outcomes.
Identify and recommend key business issues to be addressed by analytics; recommend appropriate techniques and analytical approaches to meet business objectives; integrate all available information specific to the issue.
Demonstrate proficiency with primary research, secondary data sources and integrate therapeutic area knowledge into insights, analytic interpretations and clear actionable recommendations.
Effectively communicate results of complex analytical models and influence action to improve brand and portfolio performance.
Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
Qualifications
Bachelor’s Degree (or U.S. equivalent) required.
4+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
Strong project management skills and ability to multi-task.
Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
Command of the following software programs (PowerPoint and Excel).
Preferred Requirements
Master’s Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or a closely related field of study with a concentration in marketing/sales/quantitative analysis.
Previous Pharmaceutical experience.
SQL/Dataiku.
Key AbbVie Competencies
Strong communication skills (both oral and written) and interpersonal skills.
Strong planning and organization skills. Understanding of basic principles of brand management, including brand positioning and promotion channels.
Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Market Research and Analytics).
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industry Pharmaceutical Manufacturing and Biotechnology Research
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico applicants seeking a reasonable accommodation: https://www.abbvie.com/join-us/reasonable-accommodations.html
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Manager II, Brand and Omnichannel Strategy – U.S. Specialty
role at
AbbVie .
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.
Base pay range $121,000 – $230,000 per year.
Job Description The Manager II, Brand and Omnichannel Strategy for U.S. Specialty will design, implement, manage, analyze, and effectively communicate Omnichannel analytics and Portfolio initiatives on behalf of APEX. This individual will provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams’ understanding of marketplace performance and opportunities. This includes partnering across APEX verticals as well as with Brand Analytics, Sales Operations, and Customer Experience teams to interpret results and deliver recommendations to inform strategic and tactical decision-making.
Key Responsibilities
Leads solution development and execution in a manner that ensures that marketing analytics professionals have access to and use the most advanced analytical techniques and information to produce results that fully leverage the data, research, and analytics.
Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Collaborate with and influence the marketing team and media agencies to drive greater business outcomes.
Identify and recommend key business issues to be addressed by analytics; recommend appropriate techniques and analytical approaches to meet business objectives; integrate all available information specific to the issue.
Demonstrate proficiency with primary research, secondary data sources and integrate therapeutic area knowledge into insights, analytic interpretations and clear actionable recommendations.
Effectively communicate results of complex analytical models and influence action to improve brand and portfolio performance.
Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
Qualifications
Bachelor’s Degree (or U.S. equivalent) required.
4+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
Strong project management skills and ability to multi-task.
Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
Command of the following software programs (PowerPoint and Excel).
Preferred Requirements
Master’s Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or a closely related field of study with a concentration in marketing/sales/quantitative analysis.
Previous Pharmaceutical experience.
SQL/Dataiku.
Key AbbVie Competencies
Strong communication skills (both oral and written) and interpersonal skills.
Strong planning and organization skills. Understanding of basic principles of brand management, including brand positioning and promotion channels.
Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Market Research and Analytics).
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industry Pharmaceutical Manufacturing and Biotechnology Research
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico applicants seeking a reasonable accommodation: https://www.abbvie.com/join-us/reasonable-accommodations.html
#J-18808-Ljbffr