Buzz Franchise Brands
Marketing Manager - Franchise Development
Buzz Franchise Brands, Virginia Beach, Virginia, us, 23450
Marketing Manager - Franchise Development
Join to apply for the
Marketing Manager - Franchise Development
role at
Buzz Franchise Brands
in Virginia Beach, VA. This is a new role and a key addition to our team. The ideal candidate thrives in a collaborative environment, is self‑motivated in day‑to‑day execution, and brings fresh ideas to the table – balancing both creativity and analytics to make a meaningful impact. This is an in‑person role reporting to the Chief Marketing Officer. Key Responsibilities
Create and oversee franchise development marketing content calendar; collaborate with brand marketing teams, designers, and videographers to bring stories to life. Develop compelling content for social, email, blog/websites, PR, broker communications, and sales collateral. Audit and refine franchise development email and nurture content within our CRM, recommending improvements that drive engagement and pipeline progression. Develop and optimize content, user experience, and SEO alignment across franchise development websites in partnership with brand marketing team, digital teams, and external agencies. Create and maintain broker‑focused materials and ensure accurate, competitive representation on broker portals and at development events. Partner with brand marketing teams and PR agencies to pitch franchisee stories, brand milestones, and expansion news that support franchise recruitment. Work closely with brand marketing directors, franchise development leaders, and creative teams to align messaging and support shared strategic goals. Track content performance, lead funnel metrics, and competitive trends to inform ongoing enhancements to franchise development marketing. Report on campaign performance to key stakeholders across the organization. Required Qualifications
Bachelor’s Degree; Marketing, Communications, Business, or related field. Minimum 4 years of marketing experience; B2B, franchise, multi‑location, or agency experience preferred. Strong writing and content development skills. Working knowledge of SEO, paid media, landing page optimization, and digital lead generation best practices. Experience with CRM and email automation platforms. Ability to work on‑site daily in Virginia Beach, VA.
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Join to apply for the
Marketing Manager - Franchise Development
role at
Buzz Franchise Brands
in Virginia Beach, VA. This is a new role and a key addition to our team. The ideal candidate thrives in a collaborative environment, is self‑motivated in day‑to‑day execution, and brings fresh ideas to the table – balancing both creativity and analytics to make a meaningful impact. This is an in‑person role reporting to the Chief Marketing Officer. Key Responsibilities
Create and oversee franchise development marketing content calendar; collaborate with brand marketing teams, designers, and videographers to bring stories to life. Develop compelling content for social, email, blog/websites, PR, broker communications, and sales collateral. Audit and refine franchise development email and nurture content within our CRM, recommending improvements that drive engagement and pipeline progression. Develop and optimize content, user experience, and SEO alignment across franchise development websites in partnership with brand marketing team, digital teams, and external agencies. Create and maintain broker‑focused materials and ensure accurate, competitive representation on broker portals and at development events. Partner with brand marketing teams and PR agencies to pitch franchisee stories, brand milestones, and expansion news that support franchise recruitment. Work closely with brand marketing directors, franchise development leaders, and creative teams to align messaging and support shared strategic goals. Track content performance, lead funnel metrics, and competitive trends to inform ongoing enhancements to franchise development marketing. Report on campaign performance to key stakeholders across the organization. Required Qualifications
Bachelor’s Degree; Marketing, Communications, Business, or related field. Minimum 4 years of marketing experience; B2B, franchise, multi‑location, or agency experience preferred. Strong writing and content development skills. Working knowledge of SEO, paid media, landing page optimization, and digital lead generation best practices. Experience with CRM and email automation platforms. Ability to work on‑site daily in Virginia Beach, VA.
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