Elite DNA Behavioral Health
B2B Marketing Strategist
The B2B Marketing Strategist is responsible for developing and executing a comprehensive marketing strategy to drive referral growth, strengthen provider relationships, and elevate the organization’s presence within the professional healthcare community. This role oversees all B2B-facing marketing initiatives—including planning, creative oversight, digital and traditional campaigns, event strategy, media relations, and analytics—to support sustainable growth in referring provider volume and engagement.
Key Responsibilities Strategic Planning & Execution
Develop the annual B2B marketing plan, outlining key campaigns, initiatives, events, sponsorships, and speaking engagements that support referral growth and organizational visibility.
Oversee all B2B strategy and implementation from concept through execution, ensuring alignment with broader organizational goals.
Collaborate with the Business Development team on all B2B strategies including gifting, new initiatives, target provider lists, messaging, event planning and presentations.
Plan and manage strategic B2B marketing expenditures, ensuring budget alignment and ROI-focused decision‑making.
Identify and implement technology solutions that support B2B market expansion, provider engagement, and operational efficiency.
Conduct research on industry trends, competitor activities, and candidate preferences to refine marketing tactics continually.
Develop strong campaign messaging and value propositions that resonate with referring providers.
Lead B2B digital advertising efforts in collaboration with agency partners; ensure messaging, creative, and targeting align with strategy and allocated budgets.
Partner with traditional media agencies to implement campaigns consistent with strategic priorities and brand standards.
Manage the overall brand look and messaging of B2B campaigns, ensuring they reflect the core brand while being tailored for professional/referral‑facing audiences.
Drive B2B media relations efforts through agency collaboration, including earned media opportunities, thought leadership, and professional exposure.
Analyze campaign performance using Google Analytics, campaign analytics, and internal performance metrics to optimize strategies, ultimately improving ROI.
Create and manage communications designed to build, nurture, and engage targeted referring providers—keeping prospective candidates informed, inspired, and connected to Elite DNA.
Provider Experience & Technology Integration
Oversee and continually refine B2B marketing workflows to ensure efficiency, consistency, and measurable outcomes.
Collaborate with technology and operations teams to improve the referring provider database and reporting to ensure accuracy, usability, and clean data structures.
Collaborate with Director of Marketing and Website Developer to support referring providers, including referral pathways, partnership information, and other B2B‑facing site experiences.
Performance Measurement & Reporting
Evaluate B2B marketing program performance on a weekly, monthly, quarterly, and annual basis.
Provide leadership with clear reporting, insights, and recommendations for optimizing B2B strategies and driving provider growth.
Monitor KPIs related to referral volume, engagement, campaign performance, and brand visibility.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2‑5 years of dedicated marketing experience, ideally in B2B marketing within complex organizations such as healthcare, professional services, or a regulated industry.
Proven experience developing multi‑channel marketing plans and leading agency partners.
Strong understanding of digital advertising, campaign targeting, and performance analytics.
Demonstrated ability to manage budgets, develop workflows, and oversee brand consistency.
Excellent communication, project management, and cross‑functional collaboration skills.
Proficiency in tools like Canva, WordPress, Constant Contact, PowerPoint, SharePoint, Monday or similar platforms.
Data‑driven mindset with experience in reporting, dashboarding, and performance management.
Comfortable working in a fast‑paced, growth‑oriented environment with multiple evolving priorities.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Mental Health Care and Marketing Services
Location: Fort Myers, FL
Salary: $48,000 – $52,000
Benefits: Medical insurance, Vision insurance, 401(k), Tuition assistance, Disability insurance
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Key Responsibilities Strategic Planning & Execution
Develop the annual B2B marketing plan, outlining key campaigns, initiatives, events, sponsorships, and speaking engagements that support referral growth and organizational visibility.
Oversee all B2B strategy and implementation from concept through execution, ensuring alignment with broader organizational goals.
Collaborate with the Business Development team on all B2B strategies including gifting, new initiatives, target provider lists, messaging, event planning and presentations.
Plan and manage strategic B2B marketing expenditures, ensuring budget alignment and ROI-focused decision‑making.
Identify and implement technology solutions that support B2B market expansion, provider engagement, and operational efficiency.
Conduct research on industry trends, competitor activities, and candidate preferences to refine marketing tactics continually.
Develop strong campaign messaging and value propositions that resonate with referring providers.
Lead B2B digital advertising efforts in collaboration with agency partners; ensure messaging, creative, and targeting align with strategy and allocated budgets.
Partner with traditional media agencies to implement campaigns consistent with strategic priorities and brand standards.
Manage the overall brand look and messaging of B2B campaigns, ensuring they reflect the core brand while being tailored for professional/referral‑facing audiences.
Drive B2B media relations efforts through agency collaboration, including earned media opportunities, thought leadership, and professional exposure.
Analyze campaign performance using Google Analytics, campaign analytics, and internal performance metrics to optimize strategies, ultimately improving ROI.
Create and manage communications designed to build, nurture, and engage targeted referring providers—keeping prospective candidates informed, inspired, and connected to Elite DNA.
Provider Experience & Technology Integration
Oversee and continually refine B2B marketing workflows to ensure efficiency, consistency, and measurable outcomes.
Collaborate with technology and operations teams to improve the referring provider database and reporting to ensure accuracy, usability, and clean data structures.
Collaborate with Director of Marketing and Website Developer to support referring providers, including referral pathways, partnership information, and other B2B‑facing site experiences.
Performance Measurement & Reporting
Evaluate B2B marketing program performance on a weekly, monthly, quarterly, and annual basis.
Provide leadership with clear reporting, insights, and recommendations for optimizing B2B strategies and driving provider growth.
Monitor KPIs related to referral volume, engagement, campaign performance, and brand visibility.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2‑5 years of dedicated marketing experience, ideally in B2B marketing within complex organizations such as healthcare, professional services, or a regulated industry.
Proven experience developing multi‑channel marketing plans and leading agency partners.
Strong understanding of digital advertising, campaign targeting, and performance analytics.
Demonstrated ability to manage budgets, develop workflows, and oversee brand consistency.
Excellent communication, project management, and cross‑functional collaboration skills.
Proficiency in tools like Canva, WordPress, Constant Contact, PowerPoint, SharePoint, Monday or similar platforms.
Data‑driven mindset with experience in reporting, dashboarding, and performance management.
Comfortable working in a fast‑paced, growth‑oriented environment with multiple evolving priorities.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Mental Health Care and Marketing Services
Location: Fort Myers, FL
Salary: $48,000 – $52,000
Benefits: Medical insurance, Vision insurance, 401(k), Tuition assistance, Disability insurance
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