SalaryGuide
Responsibilities
Define strategy for customer marketing across channels to accelerate expansion for our Fund Admin business Prioritize the customer experience within campaign strategies in demonstrable ways Use campaign data and insights to continuously improve segmentation, audience targeting, and execution across different product buying and adoption journeys Act as a key member of the planning and prioritization team for quarterly and annual planning Own the execution of upsell and cross-sell programs for Fund Tax, Fund Forecasting, Valuations, Manco, and future priority add-on products Lead with an integrated marketing approach inclusive of content, events (live/webinar), paid, and customer comms to drive expansion and retention Collaborate across Sales, Product, Product Marketing, Account Management, Lifecycle, Marketing Ops and other internal marketing partners to develop impactful and timely upsell campaigns that map to the customer journey and relevant personas Partner with Product, Product Marketing, Engineering, and Lifecycle teams to build and scale in-product discovery campaigns that influence upsell across the customer journey Requirements
5+ years of customer or growth marketing experience, preferably in SaaS, or 7+ years in outbound marketing recommended Experience partnering cross-functionally across Product, Product Marketing, Sales, Account Management, Lifecycle, and Marketing Ops to drive measurable business results Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events (virtual and in-person), paid social, and targeted outbound campaigns Ability to build and scale automated programs using trigger and workflows Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns Thrives in a fast-paced, ambiguous environment with a strong bias toward action and continued improvement Financial services or Private Capital background a plus BA required Benefits
equity for all full time roles exceptional benefits
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Define strategy for customer marketing across channels to accelerate expansion for our Fund Admin business Prioritize the customer experience within campaign strategies in demonstrable ways Use campaign data and insights to continuously improve segmentation, audience targeting, and execution across different product buying and adoption journeys Act as a key member of the planning and prioritization team for quarterly and annual planning Own the execution of upsell and cross-sell programs for Fund Tax, Fund Forecasting, Valuations, Manco, and future priority add-on products Lead with an integrated marketing approach inclusive of content, events (live/webinar), paid, and customer comms to drive expansion and retention Collaborate across Sales, Product, Product Marketing, Account Management, Lifecycle, Marketing Ops and other internal marketing partners to develop impactful and timely upsell campaigns that map to the customer journey and relevant personas Partner with Product, Product Marketing, Engineering, and Lifecycle teams to build and scale in-product discovery campaigns that influence upsell across the customer journey Requirements
5+ years of customer or growth marketing experience, preferably in SaaS, or 7+ years in outbound marketing recommended Experience partnering cross-functionally across Product, Product Marketing, Sales, Account Management, Lifecycle, and Marketing Ops to drive measurable business results Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events (virtual and in-person), paid social, and targeted outbound campaigns Ability to build and scale automated programs using trigger and workflows Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns Thrives in a fast-paced, ambiguous environment with a strong bias toward action and continued improvement Financial services or Private Capital background a plus BA required Benefits
equity for all full time roles exceptional benefits
#J-18808-Ljbffr