OU Medicine
Web Developer, Patient Acquisition Strategies
OU Medicine, Oklahoma City, Oklahoma, United States, 73116
Patient Acquisition Strategist page is loaded## Patient Acquisition Strategistlocations:
Oklahoma Citytime type:
Full timeposted on:
Posted Todayjob requisition id:
R0060707## **Position Title:**Patient Acquisition Strategist## **Department:**Brand and Growth Marketing## **Job Description:****General Description:**The Patient Acquisition Strategist is a hands-on technical expert responsible for developing, maintaining, and optimizing OU Health’s web and marketing technology infrastructure. This role supports the Mgr Patient Acquisition & Consumer Engagement in building a seamless digital ecosystem that powers patient acquisition, engagement, and conversion.As part of the insourced web team, the Strategist will serve as OU Health’s primary developer and martech integrator, ensuring all systems—from CMS to CRM—work together to support measurable digital growth.**NOTE:
This position may only be performed remotely from Arkansas, Kansas, Missouri, Oklahoma, and Texas.** *Please only apply if you live and work full-time in one of the USA states listed above, or plan to relocate to one of these states before starting your employment with OU Health.* ***State locations and specifics are subject to change as our hiring requirements shift.*****Essential Responsibilities:***Responsibilities listed in this section are core to the position.
Inability to perform these responsibilities, with or without an accommodation, may result in disqualification from the position.** Build, manage, and optimize the OUHealth.com CMS (AEM, Drupal, Sitecore, or equivalent), including templates, components, and integrations.* Configure and maintain integrations between web platforms, Salesforce, and marketing automation systems.* Develop and manage data connections for analytics, conversion tracking, and performance dashboards.* Support SEO, GEO and schema optimization, site speed improvements, and accessibility compliance.* Troubleshoot and resolve technical issues across the web ecosystem.* Implement A/B testing and personalization features to enhance digital performance.* Collaborate with content and UX teams to translate marketing goals into functional web solutions.* Manage technical documentation, release notes, and version control for all web and martech assets.* Stay current on emerging tools and trends in healthcare martech and digital experience platforms.**General Responsibilities:*** Performs other duties as assigned.**Minimum Qualifications:****Education:** Bachelor's Degree in Computer Science, Web Development, Marketing Technology, or related field required.**Experience:** Three years of experience managing websites or martech integrations in a complex organization, preferably in healthcare, required.**License(s)/Certification(s)/Registration(s) Required:** None.**Knowledge, Skills and Abilities:*** Advanced proficiency in front-end and back-end web development (HTML, CSS, JavaScript, PHP, SQL).* Experience with CMS configuration and deployment (Drupal, AEM, or similar).* Familiarity with Salesforce Marketing Cloud, CRM integration, and marketing automation APIs.* Experience with website personalization.* Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking tools.* Advanced analytical mindset with ability to translate data into actionable insights.* Collaborative team orientation and problem-solving skills in a fast-paced environment.## **Current OU Health Employees - Please click** **to login.**## **OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.**### **OU Health is the state’s only comprehensive academic health system of hospitals, clinics and centers of excellence. With 11,000 employees and more than 1,300 physicians and advanced practice providers, OU Health is home to Oklahoma’s largest doctor network with a complete range of specialty care. OU Health serves Oklahoma and the region with the state’s only freestanding children’s hospital, the only National Cancer Institute-Designated OU Health Stephenson Cancer Center, Oklahoma’s flagship hospital, which serves as the state’s only Level 1 trauma center and Edmond Medical Center in the heart of the Edmond Community. Becker’s Hospital Review named University of Oklahoma Medical Center one of the 100 Great Hospitals in America for 2020. OU Health’s oncology program at OU Health Stephenson Cancer Center was named Oklahoma’s top facility for cancer care by U.S. News & World Report in its 2020-21 rankings. OU Health also was ranked by U.S. News & World Report as high performing in these specialties: Colon Surgery, COPD and Congestive Heart Failure. OU Health’s mission is to lead healthcare in patient care, education and research.**### **Experts in prevention, treatment and cures, our team works to improve lives through innovation in medical care, education and research, while investing in the people, technologies and facilities that will enable us to achieve our goals. We are seeking individuals who have a passion and talent for caring for others. By joining our team, you will provide quality health care to our community through the work you do every day. We provide clinical and non-clinical opportunities to further your career and we invite you to explore our available positions.***Equal employment opportunities are provided to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, gender identity, genetic information or protected veteran status in accordance with applicable federal laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. Reasonable accommodations are made to the known physical and mental limitations of qualified individuals with disabilities.* #J-18808-Ljbffr
Oklahoma Citytime type:
Full timeposted on:
Posted Todayjob requisition id:
R0060707## **Position Title:**Patient Acquisition Strategist## **Department:**Brand and Growth Marketing## **Job Description:****General Description:**The Patient Acquisition Strategist is a hands-on technical expert responsible for developing, maintaining, and optimizing OU Health’s web and marketing technology infrastructure. This role supports the Mgr Patient Acquisition & Consumer Engagement in building a seamless digital ecosystem that powers patient acquisition, engagement, and conversion.As part of the insourced web team, the Strategist will serve as OU Health’s primary developer and martech integrator, ensuring all systems—from CMS to CRM—work together to support measurable digital growth.**NOTE:
This position may only be performed remotely from Arkansas, Kansas, Missouri, Oklahoma, and Texas.** *Please only apply if you live and work full-time in one of the USA states listed above, or plan to relocate to one of these states before starting your employment with OU Health.* ***State locations and specifics are subject to change as our hiring requirements shift.*****Essential Responsibilities:***Responsibilities listed in this section are core to the position.
Inability to perform these responsibilities, with or without an accommodation, may result in disqualification from the position.** Build, manage, and optimize the OUHealth.com CMS (AEM, Drupal, Sitecore, or equivalent), including templates, components, and integrations.* Configure and maintain integrations between web platforms, Salesforce, and marketing automation systems.* Develop and manage data connections for analytics, conversion tracking, and performance dashboards.* Support SEO, GEO and schema optimization, site speed improvements, and accessibility compliance.* Troubleshoot and resolve technical issues across the web ecosystem.* Implement A/B testing and personalization features to enhance digital performance.* Collaborate with content and UX teams to translate marketing goals into functional web solutions.* Manage technical documentation, release notes, and version control for all web and martech assets.* Stay current on emerging tools and trends in healthcare martech and digital experience platforms.**General Responsibilities:*** Performs other duties as assigned.**Minimum Qualifications:****Education:** Bachelor's Degree in Computer Science, Web Development, Marketing Technology, or related field required.**Experience:** Three years of experience managing websites or martech integrations in a complex organization, preferably in healthcare, required.**License(s)/Certification(s)/Registration(s) Required:** None.**Knowledge, Skills and Abilities:*** Advanced proficiency in front-end and back-end web development (HTML, CSS, JavaScript, PHP, SQL).* Experience with CMS configuration and deployment (Drupal, AEM, or similar).* Familiarity with Salesforce Marketing Cloud, CRM integration, and marketing automation APIs.* Experience with website personalization.* Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking tools.* Advanced analytical mindset with ability to translate data into actionable insights.* Collaborative team orientation and problem-solving skills in a fast-paced environment.## **Current OU Health Employees - Please click** **to login.**## **OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.**### **OU Health is the state’s only comprehensive academic health system of hospitals, clinics and centers of excellence. With 11,000 employees and more than 1,300 physicians and advanced practice providers, OU Health is home to Oklahoma’s largest doctor network with a complete range of specialty care. OU Health serves Oklahoma and the region with the state’s only freestanding children’s hospital, the only National Cancer Institute-Designated OU Health Stephenson Cancer Center, Oklahoma’s flagship hospital, which serves as the state’s only Level 1 trauma center and Edmond Medical Center in the heart of the Edmond Community. Becker’s Hospital Review named University of Oklahoma Medical Center one of the 100 Great Hospitals in America for 2020. OU Health’s oncology program at OU Health Stephenson Cancer Center was named Oklahoma’s top facility for cancer care by U.S. News & World Report in its 2020-21 rankings. OU Health also was ranked by U.S. News & World Report as high performing in these specialties: Colon Surgery, COPD and Congestive Heart Failure. OU Health’s mission is to lead healthcare in patient care, education and research.**### **Experts in prevention, treatment and cures, our team works to improve lives through innovation in medical care, education and research, while investing in the people, technologies and facilities that will enable us to achieve our goals. We are seeking individuals who have a passion and talent for caring for others. By joining our team, you will provide quality health care to our community through the work you do every day. We provide clinical and non-clinical opportunities to further your career and we invite you to explore our available positions.***Equal employment opportunities are provided to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, gender identity, genetic information or protected veteran status in accordance with applicable federal laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. Reasonable accommodations are made to the known physical and mental limitations of qualified individuals with disabilities.* #J-18808-Ljbffr