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Doc's Diesel

Digital Designer

Doc's Diesel, Frankfort, Kentucky, United States

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Digital UX/UI Designer Title:

Digital UX/UI Designer

Type:

Full-time, Remote

Salary Range:

$60,000.00/yr - $70,000.00/yr

Department:

Ecommerce

Reports To:

Head of Ecom

Portfolio/Website is required to apply and a design test will be sent out to final candidates.

Job Summary Doc’s Brands is seeking a

Digital UX/UI Designer

with

3+ years of experience

in designing high-quality digital experiences for websites and ecommerce. This role is responsible for creating polished, conversion-minded digital designs—including homepage heroes, landing page collection headers, gallery imagery, and full landing pages—and implementing those designs directly within

Shopify .

This role requires a digitally fluent designer with strong UI/UX fundamentals, a refined aesthetic,

highly skilled in graphic design , and the ability to bring brand storytelling to life through modern, high-performing digital layouts. Collaboration across Creative, Marketing, and Ecommerce is essential, as is balancing design excellence with business goals.

Key Responsibilities Digital Design (Primary Focus)

Design high-quality digital assets (hero sections, landing pages, modules, collection headers, galleries) that reflect brand standards, in both Adobe Photoshop/Illustrator and Figma (or similar program).

Apply strong visual design principles (layout, typography, color, hierarchy) to create clean, engaging experiences.

Deliver production-ready files optimized for speed, responsiveness, and clarity across devices.

UX/UI Design

Translate briefs and business goals into user-centered wireframes, flows, and high-fidelity UI designs.

Create intuitive, responsive layouts that support customer discovery, education, and conversion.

Incorporate accessibility best practices in typography, contrast, and content structure.

Shopify Implementation

Build and update Shopify landing pages using the theme editor, sections, or approved tools.

Implement designs accurately and conduct basic QA for layout integrity, links, and mobile responsiveness.

Collaborate with developers or partners on advanced customizations when needed.

Performance & Optimization

Support A/B testing for key design elements (heroes, CTAs, forms, layouts).

Review analytics and heatmaps to identify opportunities for improvement.

Iterate on designs based on data insights and team feedback.

Cross-Functional Collaboration

Partner with the Head of Ecommerce on launches, campaigns, optimizations, and seasonal content.

Communicate timelines, progress, and design rationale clearly across teams.

Design Systems & Process

Maintain and evolve a digital design system (colors, type, spacing, components).

Ensure consistent brand identity across digital channels.

Prepare organized, annotated design files and documentation for internal and external teams.

Qualifications

3+ years

of professional digital design experience (ecommerce, DTC, or consumer brand experience strongly preferred).

Strong portfolio demonstrating

high-quality digital design , UI layouts, landing pages, and ecommerce-focused work.

Proficiency in design tools like Adobe Photoshop/Illustrator for creating homepage heroes, PDPs, and landing page assets.

Proficiency in

Figma or Adobe XD

for wireframing and UI design.

Demonstrated understanding of UX best practices, responsive design, and digital content hierarchy.

Experience implementing designs on

Shopify

via theme editor or page-builder tools.

Strong attention to detail and ability to deliver polished work in fast-paced or iterative environments.

Excellent communication skills, with the ability to articulate design decisions.

Preferred

Experience supporting conversion-focused design, CRO initiatives, or A/B testing.

Knowledge of basic HTML/CSS/Liquid for collaboration purposes.

Experience designing for performance marketing funnels or campaign landing pages.

Familiarity with ecommerce analytics tools or heatmap/session replay tools.

What We Offer / Benefits

Health, Vision, Dental, and Life Insurance offerings

Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)

PTO

Opportunities for professional growth and development

A collaborative and innovative work environment

Seniority Level Mid-Senior level

Employment Type Full-time

Job Function Design, Art/Creative, and Information Technology

Industries Motor Vehicle Manufacturing

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