Digital Paid Media & SEO Specialist ~ Alloy ~ Hybrid (Atlanta, GA, United States

# Digital Paid Media & SEO Specialist ~ Alloy ~ Hybrid (Atlanta, GA, United States)## Alloy**Location**Hybrid (Atlanta, GA, United States)**Experience**3-5 yrs**Job Type**Full Time**Date Posted**December 20, 2025---### **Digital Paid Media & SEO Specialist**Alloy is seeking a skilled Digital Paid Media & SEO Specialist to support our growing Paid Media & Search Department. This is an excellent opportunity for a results-oriented, self-motivated professional to contribute to a variety of client campaigns using data-driven optimization strategies.### **Primary Responsibilities**This role combines the key functions of a Paid Media Analyst and a Search Engine Optimization Analyst.**Paid Media (SEM/PPC)*** Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients.* Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, LinkedIn, and Meta.* Manage various campaign elements such as ad copy creation, bid management, and budget allocation.* Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels* Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement.* Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations.**Search Engine Optimization (SEO)*** Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages.* Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities.* Optimize existing content and assist in the creation of new SEO-focused content to increase incoming traffic.* Monitor and evaluate search results and search performance across major search channels.* Stay updated with SEO, search engine, social media, and internet marketing industry trends and developments.* Collaborate with marketing and advertising teams to execute elements of a client’s digital marketing strategy.**Qualifications*** **Experience:** 4-6 years of demonstrable experience in paid search, preferably working at a marketing agency..* **Paid Media Proficiency:** Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads. Experience with other relevant digital advertising platforms (LinkedIn & Meta) is a plus.* **Analytical Skills:** Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic.* **SEO Tools:** Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush).* **Certifications:** Google Ads Certified and Google Analytics Certified are required. Experience working with Google Search Console and Google Tag Manager is also required.* **Education:** A bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired.* **Soft Skills:**

+ Strong attention to detail and ability to manage multiple campaigns and projects simultaneously.

+ Excellent written, oral, and verbal communication skills.

+ High levels of integrity, autonomy, self-motivation, and an eagerness to learn.**Location & Requirements**

This is a Hybrid/In-person and remote role. Being based within 30 miles of Atlanta, GA is preferred.### *Related*### How to Apply for this SEO Job**Posted In**

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