SalaryGuide
Responsibilities
Collect, validate, and analyze performance data across all paid media channels.
Develop and maintain recurring reports and dashboards to monitor campaign and channel performance.
Track and interpret KPIs such as return on ad spend (ROAS), reach, conversion rate, cost per acquisition (CPA), and store traffic lift to optimize media plans and influence business decisions.
Identify insights and trends to inform optimization opportunities and media planning decisions.
Support the design and analysis of split tests (A/B tests) and incrementality studies.
Collaborate with Media Strategy, Activation, Data Analytics, and Finance to connect media metrics to sales and customer outcomes.
Ensure data quality, consistency, and alignment with enterprise reporting standards.
Contribute to continuous improvement of reporting tools, methodologies, and processes
Requirements
Bachelor's degree in Analytics, Marketing, Statistics, Business or a related field or equivalent years of experience in lieu of education requirement, if applicable
5 Years of general Marketing experience
2–4 years of experience in media analytics, digital marketing, or performance measurement
Working knowledge of media performance metrics and data sources (DSP, ad server, social, search, retail media)
Proficiency in Excel and data visualization tools (Tableau, Power BI)
Strong analytical and problem-solving skills with attention to detail
Preferred
Experience in retail, eCommerce, or omnichannel marketing analytics
Familiarity with marketing attribution, incrementality testing, or MMM methodologies
Experience using SQL or data querying tools for performance analysis
Understanding of omni-retail business model, customer segments, and omnichannel marketing ecosystem
Benefits #J-18808-Ljbffr
Collect, validate, and analyze performance data across all paid media channels.
Develop and maintain recurring reports and dashboards to monitor campaign and channel performance.
Track and interpret KPIs such as return on ad spend (ROAS), reach, conversion rate, cost per acquisition (CPA), and store traffic lift to optimize media plans and influence business decisions.
Identify insights and trends to inform optimization opportunities and media planning decisions.
Support the design and analysis of split tests (A/B tests) and incrementality studies.
Collaborate with Media Strategy, Activation, Data Analytics, and Finance to connect media metrics to sales and customer outcomes.
Ensure data quality, consistency, and alignment with enterprise reporting standards.
Contribute to continuous improvement of reporting tools, methodologies, and processes
Requirements
Bachelor's degree in Analytics, Marketing, Statistics, Business or a related field or equivalent years of experience in lieu of education requirement, if applicable
5 Years of general Marketing experience
2–4 years of experience in media analytics, digital marketing, or performance measurement
Working knowledge of media performance metrics and data sources (DSP, ad server, social, search, retail media)
Proficiency in Excel and data visualization tools (Tableau, Power BI)
Strong analytical and problem-solving skills with attention to detail
Preferred
Experience in retail, eCommerce, or omnichannel marketing analytics
Familiarity with marketing attribution, incrementality testing, or MMM methodologies
Experience using SQL or data querying tools for performance analysis
Understanding of omni-retail business model, customer segments, and omnichannel marketing ecosystem
Benefits #J-18808-Ljbffr