SalaryGuide
Responsibilities
Develop and own the annual marketing plan for the appropriate customer segment, including growth targets, program calendar, and performance metrics
Partner with Insights and Analytics to segment private practices by procedure type, buying behavior, and growth potential to inform targeted strategies
Ensure alignment with the overall Patterson five-year strategic plan, focusing on gross margin growth and customer retention
Track and analyze channel performance metrics (conversion rates, revenue and margin contribution, ROI)
Provide accurate monthly and quarterly forecasts for channel-driven revenue
Lead development of integrated, field-aligned marketing campaigns that promote merchandise, equipment, software, and value-added services (Navigate, eServices, Tech Services)
Manage channel marketing budget and optimize spend across tactics to maximize ROI
Collaborate with digital and content marketing teams to create collateral, webinars, and email/social campaigns tailored to private practice audiences
Requirements
Bachelor's Degree in Marketing, business or related field
7 years in B2B marketing, product marketing, channel marketing, or commercial marketing
Proven track record of building and executing go-to-market campaigns that drive measurable revenue growth
Proven experience in financial forecasting, pipeline management, and P&L accountability
Demonstrated ability to collaborate effectively with field sales teams to achieve revenue goals
Strong understanding of sales enablement, field marketing, and channel dynamics
Excellent communication, project management, and stakeholder engagement skills
Data-driven mindset with ability to translate insights into actionable plans
Preferred
MBA
Healthcare or dental industry strongly preferred
Benefits #J-18808-Ljbffr
Develop and own the annual marketing plan for the appropriate customer segment, including growth targets, program calendar, and performance metrics
Partner with Insights and Analytics to segment private practices by procedure type, buying behavior, and growth potential to inform targeted strategies
Ensure alignment with the overall Patterson five-year strategic plan, focusing on gross margin growth and customer retention
Track and analyze channel performance metrics (conversion rates, revenue and margin contribution, ROI)
Provide accurate monthly and quarterly forecasts for channel-driven revenue
Lead development of integrated, field-aligned marketing campaigns that promote merchandise, equipment, software, and value-added services (Navigate, eServices, Tech Services)
Manage channel marketing budget and optimize spend across tactics to maximize ROI
Collaborate with digital and content marketing teams to create collateral, webinars, and email/social campaigns tailored to private practice audiences
Requirements
Bachelor's Degree in Marketing, business or related field
7 years in B2B marketing, product marketing, channel marketing, or commercial marketing
Proven track record of building and executing go-to-market campaigns that drive measurable revenue growth
Proven experience in financial forecasting, pipeline management, and P&L accountability
Demonstrated ability to collaborate effectively with field sales teams to achieve revenue goals
Strong understanding of sales enablement, field marketing, and channel dynamics
Excellent communication, project management, and stakeholder engagement skills
Data-driven mindset with ability to translate insights into actionable plans
Preferred
MBA
Healthcare or dental industry strongly preferred
Benefits #J-18808-Ljbffr