Softline Solutions
About Us
Our mission is to empower businesses through strategic, data-driven digital marketing that delivers measurable growth. We operate with an unwavering focus on customer satisfaction, working not as a vendor but as a true partner invested in our clients’ long-term success. By providing clarity, performance, and dedicated support, we help brands confidently reach and exceed their goals. About the Role
We’re looking for a Senior SEM/Paid Search Strategist with 7+ years of solid experience to join a team managing accounts with $20MM+ annual budgets. Must have lead generation experience working with large budgets; franchise experience preferred but not required. Must Have Exceptional Analytics and Strategy Development Skills
You MUST be a Subject Matter Expert and up to date with the latest Google, MSN, and other paid channels have to offer and how to incorporate these latest offerings into our clients campaigns. Video and Display Experience
Although the accounts are primarily Search-centric, we're looking for someone with Video and Display experience who can speak intelligently to these channels both from a strategic and technical standpoint. Project and Task Management
Additionally, we need some one with exceptional project and task management skills as you will may be responsible for overall task management and communication with the team. Qualifications
7+ years of solid, hands-on SEM/Paid Search experience 5+ years of account management experience 2+ years of building and managing Google Display campaigns Has managed accounts with multi-million dollar budgets Has experience managing complex lead generation campaigns Google Analytics Expert and GA4 Power BI and Big Query Criteo, AdRoll, and Top of Funnel marketing channels Proficient in Google Ads, Google Ads Editor, Excel, and/or google sheets Ability to communicate effectively with clients and ensure agency-client alignment Excellent written and verbal communication skills Strong analytical skill (ability to interpret data and provide strategic guidance) Creative problem solver with a balance of strategic thinking and detailed execution An understanding of search metrics (quality score, CTR, CVR, impression share, etc.) Strong organizational skills Fast learner Open-minded and willing to learn You MUST have AMAZING GA4 Analytical Skills and the ability to link GA4 and Google Ads, Troubleshoot, etc. You MUST have EXCELLENT Excel skills with the ability to create AdHoc reports, Analyze Data, etc You Will Be Responsible For
Managing and scaling $20MM+ annually, primarily across Google and MSN Ads, but potentially other channels as well. Interfacing with C-level execs and providing regular performance updates Communicating performance results and providing analysis and insights (must be comfortable with data) Strategic recommendations and implementation Setting, communicating, and meeting expectations Building and maintaining a strong rapport with clients Staying ahead of industry trends and leverage emerging capabilities in the digital landscape Assist in training/mentoring more junior level SEM managers Reporting client/account issues/concerns to your supervisor when necessary This Job Is Ideal for Someone Who
Thrives in a start-up environment Can work independently but is also willing to collaborate and is open to new/different ideas Seeking to grow and develop with their role but brings at least 7 years of experience to the table Has a “can do” attitude but is also willing to ask for help when needed
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Our mission is to empower businesses through strategic, data-driven digital marketing that delivers measurable growth. We operate with an unwavering focus on customer satisfaction, working not as a vendor but as a true partner invested in our clients’ long-term success. By providing clarity, performance, and dedicated support, we help brands confidently reach and exceed their goals. About the Role
We’re looking for a Senior SEM/Paid Search Strategist with 7+ years of solid experience to join a team managing accounts with $20MM+ annual budgets. Must have lead generation experience working with large budgets; franchise experience preferred but not required. Must Have Exceptional Analytics and Strategy Development Skills
You MUST be a Subject Matter Expert and up to date with the latest Google, MSN, and other paid channels have to offer and how to incorporate these latest offerings into our clients campaigns. Video and Display Experience
Although the accounts are primarily Search-centric, we're looking for someone with Video and Display experience who can speak intelligently to these channels both from a strategic and technical standpoint. Project and Task Management
Additionally, we need some one with exceptional project and task management skills as you will may be responsible for overall task management and communication with the team. Qualifications
7+ years of solid, hands-on SEM/Paid Search experience 5+ years of account management experience 2+ years of building and managing Google Display campaigns Has managed accounts with multi-million dollar budgets Has experience managing complex lead generation campaigns Google Analytics Expert and GA4 Power BI and Big Query Criteo, AdRoll, and Top of Funnel marketing channels Proficient in Google Ads, Google Ads Editor, Excel, and/or google sheets Ability to communicate effectively with clients and ensure agency-client alignment Excellent written and verbal communication skills Strong analytical skill (ability to interpret data and provide strategic guidance) Creative problem solver with a balance of strategic thinking and detailed execution An understanding of search metrics (quality score, CTR, CVR, impression share, etc.) Strong organizational skills Fast learner Open-minded and willing to learn You MUST have AMAZING GA4 Analytical Skills and the ability to link GA4 and Google Ads, Troubleshoot, etc. You MUST have EXCELLENT Excel skills with the ability to create AdHoc reports, Analyze Data, etc You Will Be Responsible For
Managing and scaling $20MM+ annually, primarily across Google and MSN Ads, but potentially other channels as well. Interfacing with C-level execs and providing regular performance updates Communicating performance results and providing analysis and insights (must be comfortable with data) Strategic recommendations and implementation Setting, communicating, and meeting expectations Building and maintaining a strong rapport with clients Staying ahead of industry trends and leverage emerging capabilities in the digital landscape Assist in training/mentoring more junior level SEM managers Reporting client/account issues/concerns to your supervisor when necessary This Job Is Ideal for Someone Who
Thrives in a start-up environment Can work independently but is also willing to collaborate and is open to new/different ideas Seeking to grow and develop with their role but brings at least 7 years of experience to the table Has a “can do” attitude but is also willing to ask for help when needed
#J-18808-Ljbffr