SalaryGuide
Responsibilities
Growth, E-commerce and integrated marketing strategy: Develop and implement a comprehensive e-commerce strategy to drive sales, optimize awareness, consideration and conversion Team and agency leadership: Lead a team of 3+ marketers and agency partners Shopper Marketing & Retail Media: Lead Shopper Marketing and Retail Media strategy and implementation Marketing Activation, Sampling and Partnerships: Drive Marketing activation, Sampling and Partnership efforts to drive trial and awareness for the portfolio of brands Marketplace Management: Oversee and optimize our presence on Amazon, Walmart.com, Target.com, Tiktok Shop, Instacart and other platforms ensuring best in‑class content, promotions, and advertising effectiveness. Performance Marketing: Execute and analyze performance marketing campaigns (Amazon Ads, Google Shopping, paid social, etc.) to enhance traffic, conversion, and retention. Website Channel Optimization: Work with cross‑functional teams to enhance our website (shopify), improving UX/UI, to drive engagement and brand story‑telling Data Analytics & Reporting: Track, analyze, and report on key KPIs such as CAC, ROAS, LTV, conversion rates, and sales performance across all e‑commerce channels, making data‑backed recommendations. Requirements
10 years of experience in e‑commerce, performance marketing and integrated marketing campaigns 3‑years experience with Shopper Marketing and retail media Experience in a combination of established CPG and start‑up/ entrepreneurial environments Experience in CPG Food preferred Experience managing a team of at least 3 Proven experience leading an integrated agency team Proven expertise in e‑commerce and Amazon‑specific sales channels Deep understanding of digital marketing channels, tools, and strategies—particularly performance marketing on platforms like TikTok, Meta, Amazon, and others, including hand‑on experience Benefits
annual incentive bonus medical/dental/vision insurance life insurance PTO/FTO 401(k) plan with company match
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Growth, E-commerce and integrated marketing strategy: Develop and implement a comprehensive e-commerce strategy to drive sales, optimize awareness, consideration and conversion Team and agency leadership: Lead a team of 3+ marketers and agency partners Shopper Marketing & Retail Media: Lead Shopper Marketing and Retail Media strategy and implementation Marketing Activation, Sampling and Partnerships: Drive Marketing activation, Sampling and Partnership efforts to drive trial and awareness for the portfolio of brands Marketplace Management: Oversee and optimize our presence on Amazon, Walmart.com, Target.com, Tiktok Shop, Instacart and other platforms ensuring best in‑class content, promotions, and advertising effectiveness. Performance Marketing: Execute and analyze performance marketing campaigns (Amazon Ads, Google Shopping, paid social, etc.) to enhance traffic, conversion, and retention. Website Channel Optimization: Work with cross‑functional teams to enhance our website (shopify), improving UX/UI, to drive engagement and brand story‑telling Data Analytics & Reporting: Track, analyze, and report on key KPIs such as CAC, ROAS, LTV, conversion rates, and sales performance across all e‑commerce channels, making data‑backed recommendations. Requirements
10 years of experience in e‑commerce, performance marketing and integrated marketing campaigns 3‑years experience with Shopper Marketing and retail media Experience in a combination of established CPG and start‑up/ entrepreneurial environments Experience in CPG Food preferred Experience managing a team of at least 3 Proven experience leading an integrated agency team Proven expertise in e‑commerce and Amazon‑specific sales channels Deep understanding of digital marketing channels, tools, and strategies—particularly performance marketing on platforms like TikTok, Meta, Amazon, and others, including hand‑on experience Benefits
annual incentive bonus medical/dental/vision insurance life insurance PTO/FTO 401(k) plan with company match
#J-18808-Ljbffr