SalaryGuide
Senior Manager, Demand Generation & Marketing Automation
SalaryGuide, Knoxville, Tennessee, United States, 37955
Responsibilities
Architect and own the multi-channel demand generation strategy (e.g., email, webinars, paid media, SEM, SMM, content syndication) to generate qualified leads and pipeline growth aligned with business goals. Own the SEO & GEO strategy to grow organic traffic and improve SERP rankings for target keywords and LLMs. Leverage AI tools and emerging web trends to optimize landing pages, website personalization, and conversions. Oversee the digital marketing budget for optimal return on investment. Own the day-to-day management of our marketing automation platform (Pardot/Account Engagement) and its integration with our CRM (Salesforce). Build and optimize lead nurturing workflows, scoring models, and lead routing processes to ensure efficient lead flow and sales handoff. Serve as the local marketing point-of-contact in Knoxville, mentoring on-site team members on digital best practices and campaign alignment. Ensure all campaigns are tagged and tracked correctly using UTM best practices for accurate attribution. Requirements
5+ years of experience in B2B demand generation or digital marketing with a proven track record of growing leads, traffic, and pipeline. Hands-on expertise with Marketing Automation (specifically Pardot/Account Engagement) and CRM (Salesforce) is required. Strong expertise in campaign attribution, analytics, and UTM best practices. Proven experience executing multi-channel campaigns (email, webinars, paid search/social) and managing digital marketing budgets. Experience with Wordpress CMS is preferred. Preferred
Wordpress CMS experience is preferred Benefits
Competitive salary Comprehensive health, dental, and vision insurance 401(k) plan with company match Generous paid time off and holiday schedule Professional development and training opportunities
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Architect and own the multi-channel demand generation strategy (e.g., email, webinars, paid media, SEM, SMM, content syndication) to generate qualified leads and pipeline growth aligned with business goals. Own the SEO & GEO strategy to grow organic traffic and improve SERP rankings for target keywords and LLMs. Leverage AI tools and emerging web trends to optimize landing pages, website personalization, and conversions. Oversee the digital marketing budget for optimal return on investment. Own the day-to-day management of our marketing automation platform (Pardot/Account Engagement) and its integration with our CRM (Salesforce). Build and optimize lead nurturing workflows, scoring models, and lead routing processes to ensure efficient lead flow and sales handoff. Serve as the local marketing point-of-contact in Knoxville, mentoring on-site team members on digital best practices and campaign alignment. Ensure all campaigns are tagged and tracked correctly using UTM best practices for accurate attribution. Requirements
5+ years of experience in B2B demand generation or digital marketing with a proven track record of growing leads, traffic, and pipeline. Hands-on expertise with Marketing Automation (specifically Pardot/Account Engagement) and CRM (Salesforce) is required. Strong expertise in campaign attribution, analytics, and UTM best practices. Proven experience executing multi-channel campaigns (email, webinars, paid search/social) and managing digital marketing budgets. Experience with Wordpress CMS is preferred. Preferred
Wordpress CMS experience is preferred Benefits
Competitive salary Comprehensive health, dental, and vision insurance 401(k) plan with company match Generous paid time off and holiday schedule Professional development and training opportunities
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