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SalaryGuide

Digital Marketing Specialist

SalaryGuide, Houston, Texas, United States, 77246

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Responsibilities

Own and manage Priority Power’s presence on LinkedIn, including scheduling content, monitoring engagement, and optimizing performance Occasionally execute and maintain paid social and digital advertising campaigns (primarily LinkedIn Ads; may include Google Ads and display) Maintain campaign calendars, assets, timelines, and deliverables to ensure smooth execution Assist with multi-channel marketing initiatives across paid media, SEO, email, and digital outreach Update and maintain landing pages, and digital assets using CMS tools (e.g., HubSpot, Pardot / Salesforce Marketing Cloud) Assist with marketing emails and digital communications, ensuring proper Salesforce integration and automation triggers Establish baseline digital marketing metrics and track progress over time Report on progress, including clicks, conversions, engagement, cost per lead, and channel performance Requirements

2–5 years of experience in B2B digital marketing, with hands‑on experience in social media management (LinkedIn preferred), data analytics, and digital campaign execution Working knowledge of Salesforce integrations or automations Strong analytical mindset with the ability to interpret data, identify trends, and provide insights Highly detail‑oriented and process‑driven with strong organizational skills and ability to manage multiple projects simultaneously Self‑motivated and proactive, with the ability to learn new tools and work both independently and collaboratively Excellent written communication skills Preferred

Skilled in digital advertising platforms (LinkedIn Ads, Google Ads), Google Analytics, and CMS tools Working experience in energy, power, oil & gas, or industrial manufacturing sectors Benefits

Flexible Work Environment

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