SalaryGuide
Responsibilities
Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Copywriters Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression Partner closely with Sales leadership to align on goals, processes, SLAs, account plans, and territory strategies Requirements
15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors Proven leadership experience, including managing and scaling multi-disciplinary marketing teams Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes Strong analytical mindset, with the ability to interpret complex data and translate insights into action Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders Benefits
Life Insurance / AD&D / Short-Term Voluntary Long-Term Disability Insurance / Term Life Insurance / AD&D Access to FSA Plans & Commuter Benefit Plans 401(k) Savings Plan where the Company Match of $0.50 for each $1 you contribute on the first 8% of pay. Both your contribution and the company contribution are immediately 100% vested. Access to the Roper Employee Stock Purchase Plan Paid Parental Leave Program
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Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Copywriters Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression Partner closely with Sales leadership to align on goals, processes, SLAs, account plans, and territory strategies Requirements
15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors Proven leadership experience, including managing and scaling multi-disciplinary marketing teams Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes Strong analytical mindset, with the ability to interpret complex data and translate insights into action Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders Benefits
Life Insurance / AD&D / Short-Term Voluntary Long-Term Disability Insurance / Term Life Insurance / AD&D Access to FSA Plans & Commuter Benefit Plans 401(k) Savings Plan where the Company Match of $0.50 for each $1 you contribute on the first 8% of pay. Both your contribution and the company contribution are immediately 100% vested. Access to the Roper Employee Stock Purchase Plan Paid Parental Leave Program
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