Indicle
Marketing Director – Healthcare EHR & RCM | Work From Home
Indicle, Panama City, Florida, United States, 33003
ClinicMind is a healthcare technology and services platform delivering integrated Electronic Health Records (EHR), Revenue Cycle Management (RCM), and patient engagement solutions to independent healthcare practices. Our platform supports the full patient care and revenue lifecycle and is deeply embedded in how practices operate, bill, collect, and grow.
Marketing at ClinicMind is a revenue-supporting function, tightly aligned with Sales and Growth. We operate in a regulated, relationship-driven market where credibility, clarity, and execution discipline matter as much as creativity.
Role Overview
ClinicMind is hiring a founding Marketing Director to build and run a predictable lead engine. This is a hands-on, outcomes-owned role that turns Growth Strategy into weekly execution across paid ads, events, content/SEO, and partner motions—leveraging agencies and contractors early, then hiring internally as ROI proves capacity needs. You’ll partner closely with Edisa (Chief Growth Strategy Officer) and Sales leadership to improve lead volume, lead quality, and conversion from first touch to SQL to opportunity—through clear accountability, fast iteration, and disciplined execution. In addition to demand generation, this role is accountable for maintaining ClinicMind’s market credibility and brand leadership, including third-party trust signals (e.g., G2) and customer proof that converts into demand. ClinicMind also expects marketing to lead by example, using PatientHub internally as the default system for marketing/sales workflows—so we can credibly show customers how to replace fragmented tools with one platform. Primary Accountability
Deliver a scalable, measurable marketing system that produces a qualified pipeline for Sales while strengthening ClinicMind’s brand leadership and credibility in-market. Core Success Metrics (owned by this role)
New logo: deliver SQL volume aligned to Sales goals (targets discussed in interview)
Efficiency: maintain all-in cost per SQL while scaling
Quality: improve MQL → SQL, SQL → Opportunity, and downstream show/hold rates (in partnership with Sales/SDRs)
Predictability: weekly dashboard and attribution clarity by motion/channel
Brand leadership: sustain and grow third-party credibility (e.g., G2 presence, review velocity/quality, proof-point packaging)
PatientHub-first execution: ensure ClinicMind marketing/sales workflows run on PatientHub; internal learnings become external proof + enablement
Core Responsibilities
Build and operate the lead engine
Own the end-to-end marketing system that delivers new logo SQLs aligned to Sales goals
Define and manage distinct lead pools (new logo vs existing customers; paid vs organic vs events vs lifecycle), with clear attribution and conversion reporting by pool.
Translate Growth Strategy into a clear quarterly plan and a weekly execution cadence (launches, experiments, optimizations)
Maintain a performance portfolio across channels and reallocate budget based on cost/SQL, SQL → Opportunity, and win-rate signals
Own CRM hygiene for marketing-owned stages (definitions, routing rules, dedupe, SLA reporting) in PatientHub.
Run multi-channel demand gen with speed and discipline
Plan and launch campaigns across paid, content/SEO, email/lifecycle, webinars, and events—focused on qualified demand, not vanity metrics
Build and optimize landing pages, offers, nurture sequences, and conversion paths (with internal and agency support)
Create a repeatable “campaign factory” process: brief → build → QA → launch → measure → iterate
Manage agencies and contractors like an internal team
Lead agencies/contractors across paid media, creative, SEO, web, and content with clear briefs, KPIs, timelines, and performance reviews
Ensure vendor output ties directly to pipeline outcomes; cut or correct underperformance fast
Establish standards for messaging consistency, design quality, and delivery quality across all vendor work
Improve lead quality and sales conversion with tight handoffs
Partner with Sales/SDRs to define and refine lead definitions, scoring, routing, and SLAs
Improve conversion at each stage: MQL → SQL, SQL → Opportunity, show/hold rates, and downstream pipeline contribution
Build enablement assets (talk tracks, one-pagers, case studies, sequences) that increase conversion and shorten sales cycles
Brand leadership + customer proof
Own ClinicMind’s review and reputation engine: customer advocacy motions, review generation campaigns, response governance, and proof rollups
Turn customer outcomes into trust assets that drive conversion (reviews, case studies, before/after workflows), aligned to vertical campaigns
Ensure third-party proof, such as G2, is consistently developed and used across campaigns, landing pages, and sales enablement
Partner with Customer Success to run customer advocacy + referral motions and support expansion campaigns (reviews, case studies, referral asks, upgrade nudges).
PatientHub-first marketing and sales operating model
Operate marketing workflows using PatientHub as the default system (campaign execution, follow-up workflows, reporting visibility)
Reduce reliance on disconnected tool sprawl and ensure internal usage becomes external proof (“we run our business on it”)
Build “how we use PatientHub” materials (SOPs, screenshots, short videos, templates) that Sales and Customer teams can use with prospects/clients
Team Leadership & Operational Scale
This is a founding leadership role. Early on, success comes from orchestrating a lean internal pod + agencies/contractors (creative, paid media, SEO, web, email ops, event production, etc.) with strong briefs, clear KPIs, and tight iteration cycles. Over time, you will help define which functions should be brought in-house and hire accordingly. You will: Lead cross-functional execution across Growth/Marketing, Agency, Events, Affiliates, and Sales enablement
Translate frontline sales feedback into improved targeting, messaging, and materials
Set standards for campaign briefs, launch QA, and performance reviews
Hold vendors and internal contributors accountable to KPIs (delivery + outcomes)
Create clarity on “who owns what” across motions (paid, events, organic, lifecycle) and prevent lead leakage through consistent follow-up and SLA adherence
Run a weekly WBR (weekly business review) with Sales/SDRs: SQL quality, SLA compliance, leakage reasons, and next actions.
This role requires comfort in being both strategic and hands-on. You are expected to ship consistently—running weekly launches/iterations with clear owners, QA gates, and deadlines. Required Qualifications
7–12+ years in B2B marketing with significant time in demand generation / growth marketing roles
Proven track record of delivering qualified pipeline / SQL outcomes (not just leads), including measurable improvements in conversion rates (MQL → SQL, SQL → Opportunity)
Experience owning and optimizing multi-channel programs (paid, landing pages/CRO, lifecycle/email, content/SEO, webinars/events)
Demonstrated ability to manage agencies/contractors with clear briefs, KPIs, weekly performance reviews, and fast iteration cycles
Strong analytical discipline: comfortable with dashboards, attribution, funnel reporting, and budgeting tied to revenue outcomes
Able to operate as a player-coach in a founding environment—hands‑on early, building process, and leverage through vendors before scaling headcount
Excellent cross‑functional communicator with experience partnering closely with Sales/SDRs on lead definitions, routing/scoring, SLAs, and feedback loops
Able to quickly master and communicate ClinicMind’s value proposition (EHR + RCM + patient engagement, and the ‘compounding’ operating model) in a way that converts.
Experience building and maintaining third‑party trust signals and customer advocacy (e.g., G2), turning proof into conversion
Comfortable dogfooding PatientHub: running marketing ops inside PatientHub and translating internal usage into customer‑facing proof.
Demonstrated, hands‑on use of AI to accelerate research, campaign development, creative iteration, and performance analysis (with strong judgment and QA).
Strongly Preferred Experience
Experience in marketing to SMB healthcare providers or practice leadership
Experience supporting multi‑product or services‑enabled SaaS platforms
Familiarity with demand generation, lifecycle marketing, and sales enablement
Experience working closely with Sales in a pipeline‑driven organization
Comfort operating in fast‑growing, execution‑focused environments
Why Join ClinicMind
Work on a mission‑critical healthcare platform with real operational impact
Clear scope, expectations, and accountability
Strong leadership and alignment with Growth and Sales
Opportunity to lead, build, and scale meaningful marketing programs
A clear path for growth as the organization scales
Must Have Must have stable internet connection minimum of 25 MBPS
Must have a mobile data plan as a backup
Must be comfortable working the US business hours (EST)
Must own a PC or laptop with at least 16 GB of memory
#J-18808-Ljbffr
ClinicMind is hiring a founding Marketing Director to build and run a predictable lead engine. This is a hands-on, outcomes-owned role that turns Growth Strategy into weekly execution across paid ads, events, content/SEO, and partner motions—leveraging agencies and contractors early, then hiring internally as ROI proves capacity needs. You’ll partner closely with Edisa (Chief Growth Strategy Officer) and Sales leadership to improve lead volume, lead quality, and conversion from first touch to SQL to opportunity—through clear accountability, fast iteration, and disciplined execution. In addition to demand generation, this role is accountable for maintaining ClinicMind’s market credibility and brand leadership, including third-party trust signals (e.g., G2) and customer proof that converts into demand. ClinicMind also expects marketing to lead by example, using PatientHub internally as the default system for marketing/sales workflows—so we can credibly show customers how to replace fragmented tools with one platform. Primary Accountability
Deliver a scalable, measurable marketing system that produces a qualified pipeline for Sales while strengthening ClinicMind’s brand leadership and credibility in-market. Core Success Metrics (owned by this role)
New logo: deliver SQL volume aligned to Sales goals (targets discussed in interview)
Efficiency: maintain all-in cost per SQL while scaling
Quality: improve MQL → SQL, SQL → Opportunity, and downstream show/hold rates (in partnership with Sales/SDRs)
Predictability: weekly dashboard and attribution clarity by motion/channel
Brand leadership: sustain and grow third-party credibility (e.g., G2 presence, review velocity/quality, proof-point packaging)
PatientHub-first execution: ensure ClinicMind marketing/sales workflows run on PatientHub; internal learnings become external proof + enablement
Core Responsibilities
Build and operate the lead engine
Own the end-to-end marketing system that delivers new logo SQLs aligned to Sales goals
Define and manage distinct lead pools (new logo vs existing customers; paid vs organic vs events vs lifecycle), with clear attribution and conversion reporting by pool.
Translate Growth Strategy into a clear quarterly plan and a weekly execution cadence (launches, experiments, optimizations)
Maintain a performance portfolio across channels and reallocate budget based on cost/SQL, SQL → Opportunity, and win-rate signals
Own CRM hygiene for marketing-owned stages (definitions, routing rules, dedupe, SLA reporting) in PatientHub.
Run multi-channel demand gen with speed and discipline
Plan and launch campaigns across paid, content/SEO, email/lifecycle, webinars, and events—focused on qualified demand, not vanity metrics
Build and optimize landing pages, offers, nurture sequences, and conversion paths (with internal and agency support)
Create a repeatable “campaign factory” process: brief → build → QA → launch → measure → iterate
Manage agencies and contractors like an internal team
Lead agencies/contractors across paid media, creative, SEO, web, and content with clear briefs, KPIs, timelines, and performance reviews
Ensure vendor output ties directly to pipeline outcomes; cut or correct underperformance fast
Establish standards for messaging consistency, design quality, and delivery quality across all vendor work
Improve lead quality and sales conversion with tight handoffs
Partner with Sales/SDRs to define and refine lead definitions, scoring, routing, and SLAs
Improve conversion at each stage: MQL → SQL, SQL → Opportunity, show/hold rates, and downstream pipeline contribution
Build enablement assets (talk tracks, one-pagers, case studies, sequences) that increase conversion and shorten sales cycles
Brand leadership + customer proof
Own ClinicMind’s review and reputation engine: customer advocacy motions, review generation campaigns, response governance, and proof rollups
Turn customer outcomes into trust assets that drive conversion (reviews, case studies, before/after workflows), aligned to vertical campaigns
Ensure third-party proof, such as G2, is consistently developed and used across campaigns, landing pages, and sales enablement
Partner with Customer Success to run customer advocacy + referral motions and support expansion campaigns (reviews, case studies, referral asks, upgrade nudges).
PatientHub-first marketing and sales operating model
Operate marketing workflows using PatientHub as the default system (campaign execution, follow-up workflows, reporting visibility)
Reduce reliance on disconnected tool sprawl and ensure internal usage becomes external proof (“we run our business on it”)
Build “how we use PatientHub” materials (SOPs, screenshots, short videos, templates) that Sales and Customer teams can use with prospects/clients
Team Leadership & Operational Scale
This is a founding leadership role. Early on, success comes from orchestrating a lean internal pod + agencies/contractors (creative, paid media, SEO, web, email ops, event production, etc.) with strong briefs, clear KPIs, and tight iteration cycles. Over time, you will help define which functions should be brought in-house and hire accordingly. You will: Lead cross-functional execution across Growth/Marketing, Agency, Events, Affiliates, and Sales enablement
Translate frontline sales feedback into improved targeting, messaging, and materials
Set standards for campaign briefs, launch QA, and performance reviews
Hold vendors and internal contributors accountable to KPIs (delivery + outcomes)
Create clarity on “who owns what” across motions (paid, events, organic, lifecycle) and prevent lead leakage through consistent follow-up and SLA adherence
Run a weekly WBR (weekly business review) with Sales/SDRs: SQL quality, SLA compliance, leakage reasons, and next actions.
This role requires comfort in being both strategic and hands-on. You are expected to ship consistently—running weekly launches/iterations with clear owners, QA gates, and deadlines. Required Qualifications
7–12+ years in B2B marketing with significant time in demand generation / growth marketing roles
Proven track record of delivering qualified pipeline / SQL outcomes (not just leads), including measurable improvements in conversion rates (MQL → SQL, SQL → Opportunity)
Experience owning and optimizing multi-channel programs (paid, landing pages/CRO, lifecycle/email, content/SEO, webinars/events)
Demonstrated ability to manage agencies/contractors with clear briefs, KPIs, weekly performance reviews, and fast iteration cycles
Strong analytical discipline: comfortable with dashboards, attribution, funnel reporting, and budgeting tied to revenue outcomes
Able to operate as a player-coach in a founding environment—hands‑on early, building process, and leverage through vendors before scaling headcount
Excellent cross‑functional communicator with experience partnering closely with Sales/SDRs on lead definitions, routing/scoring, SLAs, and feedback loops
Able to quickly master and communicate ClinicMind’s value proposition (EHR + RCM + patient engagement, and the ‘compounding’ operating model) in a way that converts.
Experience building and maintaining third‑party trust signals and customer advocacy (e.g., G2), turning proof into conversion
Comfortable dogfooding PatientHub: running marketing ops inside PatientHub and translating internal usage into customer‑facing proof.
Demonstrated, hands‑on use of AI to accelerate research, campaign development, creative iteration, and performance analysis (with strong judgment and QA).
Strongly Preferred Experience
Experience in marketing to SMB healthcare providers or practice leadership
Experience supporting multi‑product or services‑enabled SaaS platforms
Familiarity with demand generation, lifecycle marketing, and sales enablement
Experience working closely with Sales in a pipeline‑driven organization
Comfort operating in fast‑growing, execution‑focused environments
Why Join ClinicMind
Work on a mission‑critical healthcare platform with real operational impact
Clear scope, expectations, and accountability
Strong leadership and alignment with Growth and Sales
Opportunity to lead, build, and scale meaningful marketing programs
A clear path for growth as the organization scales
Must Have Must have stable internet connection minimum of 25 MBPS
Must have a mobile data plan as a backup
Must be comfortable working the US business hours (EST)
Must own a PC or laptop with at least 16 GB of memory
#J-18808-Ljbffr