Eastside Exterminators
Benefits
401(k)
401(k) matching
Employee discounts
Flexible schedule
Health insurance
Paid time off
Wellness resources
Dental insurance
Vision insurance
Marketing Manager Location:
Bothell, WA
Department:
Marketing
Reports To:
President
Employment Type:
Full-Time, Exempt
Eastside Exterminators is a locally rooted pest control and home services company serving the greater Puget Sound region. We are proud of our long-standing reputation, commitment to our communities, and focus on doing the right thing for our customers and employees. Eastside Exterminators is also part of the Anticimex network, allowing us to stay locally operated while benefiting from shared best practices and industry expertise.
Position Overview The Marketing Manager is responsible for leading growth-focused, data-driven marketing efforts that support customer acquisition, retention, and route density for Eastside Exterminators. This role plays a critical part in driving profitable growth while strengthening our trusted local brand.
This position balances strategy with hands‑on execution and works closely with Operations, Sales, Finance, HR, and field leadership to ensure marketing efforts align with technician capacity, seasonal demand, and business priorities. The Marketing Manager will also lead and develop a small in‑house marketing team.
Key Responsibilities Growth & Local Market Execution
Develop and execute local marketing strategies that support revenue growth and customer lifetime value
Align campaign timing and spend with seasonal demand, technician capacity, and service mix (recurring, one‑time, specialty services)
Drive local market visibility while maintaining brand consistency
Digital & Performance Marketing
Manage and optimize key digital marketing channels, including:
Local SEO and Google Business Profiles
Google Ads and Google Local Services Ads (LSA)
Website performance, landing pages, and conversion optimization
Email marketing and CRM‑based lifecycle campaigns
Social media presence and online reputation
Ensure marketing efforts focus on lead quality and booked jobs, not just lead volume
Customer Lifecycle & Retention
Partner with Operations and Customer Service to support renewals, upsells, and seasonal service campaigns
Use performance and customer data to segment audiences and tailor messaging
Support recruiting marketing initiatives in partnership with HR, as needed
Analytics, Reporting & ROI
Track and report on marketing KPIs such as leads, booked jobs, cost per lead, conversion rates, and ROIEnsure transparency and accountability for marketing spend in partnership with leadership
Use data and insights to continuously improve performance and efficiency
Leadership & Collaboration
Lead, coach, and develop a small marketing team
Set clear goals, priorities, and performance expectations
Promote collaboration and cross‑functional partnership
Act as a trusted marketing advisor to leadership
Additional Responsibilities
Stay current on trends in pest control, home services marketing, and digital platforms
Participate in occasional evenings or weekends to support launches or seasonal initiatives
Perform other duties as assigned
Supervisory Responsibilities This role directly manages approximately one (1) marketing team member, including responsibilities for hiring, onboarding, training, performance management, coaching, and corrective action in accordance with company policy and Washington State employment laws.
Qualifications Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Minimum of five (5) years of progressive marketing experience
Experience in pest control, home services, or other route‑based service industries strongly preferred
Prior people‑management experience preferred
Equivalent combinations of education and experience will be considered
Skills & Competencies
Strong understanding of local and performance‑based marketing
Ability to balance growth goals with operational realities
Comfort working with data, dashboards, and financial metrics
Strong communication, prioritization, and problem‑solving skills
Ability to collaborate across departments and influence outcomes
Technology
Experience with CRM systems and marketing analytics tools (PestPac or similar field‑service CRMs a plus)
Proficiency in Microsoft Office (Word, Excel, Outlook)
Work Environment
Primarily office‑based with extended computer use
Occasional local travel for meetings, vendors, or community engagement
Compliance Notice This position is classified as
exempt
under Washington State and federal law and must meet applicable salary thresholds in effect at the time of hire and throughout employment.
#J-18808-Ljbffr
401(k)
401(k) matching
Employee discounts
Flexible schedule
Health insurance
Paid time off
Wellness resources
Dental insurance
Vision insurance
Marketing Manager Location:
Bothell, WA
Department:
Marketing
Reports To:
President
Employment Type:
Full-Time, Exempt
Eastside Exterminators is a locally rooted pest control and home services company serving the greater Puget Sound region. We are proud of our long-standing reputation, commitment to our communities, and focus on doing the right thing for our customers and employees. Eastside Exterminators is also part of the Anticimex network, allowing us to stay locally operated while benefiting from shared best practices and industry expertise.
Position Overview The Marketing Manager is responsible for leading growth-focused, data-driven marketing efforts that support customer acquisition, retention, and route density for Eastside Exterminators. This role plays a critical part in driving profitable growth while strengthening our trusted local brand.
This position balances strategy with hands‑on execution and works closely with Operations, Sales, Finance, HR, and field leadership to ensure marketing efforts align with technician capacity, seasonal demand, and business priorities. The Marketing Manager will also lead and develop a small in‑house marketing team.
Key Responsibilities Growth & Local Market Execution
Develop and execute local marketing strategies that support revenue growth and customer lifetime value
Align campaign timing and spend with seasonal demand, technician capacity, and service mix (recurring, one‑time, specialty services)
Drive local market visibility while maintaining brand consistency
Digital & Performance Marketing
Manage and optimize key digital marketing channels, including:
Local SEO and Google Business Profiles
Google Ads and Google Local Services Ads (LSA)
Website performance, landing pages, and conversion optimization
Email marketing and CRM‑based lifecycle campaigns
Social media presence and online reputation
Ensure marketing efforts focus on lead quality and booked jobs, not just lead volume
Customer Lifecycle & Retention
Partner with Operations and Customer Service to support renewals, upsells, and seasonal service campaigns
Use performance and customer data to segment audiences and tailor messaging
Support recruiting marketing initiatives in partnership with HR, as needed
Analytics, Reporting & ROI
Track and report on marketing KPIs such as leads, booked jobs, cost per lead, conversion rates, and ROIEnsure transparency and accountability for marketing spend in partnership with leadership
Use data and insights to continuously improve performance and efficiency
Leadership & Collaboration
Lead, coach, and develop a small marketing team
Set clear goals, priorities, and performance expectations
Promote collaboration and cross‑functional partnership
Act as a trusted marketing advisor to leadership
Additional Responsibilities
Stay current on trends in pest control, home services marketing, and digital platforms
Participate in occasional evenings or weekends to support launches or seasonal initiatives
Perform other duties as assigned
Supervisory Responsibilities This role directly manages approximately one (1) marketing team member, including responsibilities for hiring, onboarding, training, performance management, coaching, and corrective action in accordance with company policy and Washington State employment laws.
Qualifications Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Minimum of five (5) years of progressive marketing experience
Experience in pest control, home services, or other route‑based service industries strongly preferred
Prior people‑management experience preferred
Equivalent combinations of education and experience will be considered
Skills & Competencies
Strong understanding of local and performance‑based marketing
Ability to balance growth goals with operational realities
Comfort working with data, dashboards, and financial metrics
Strong communication, prioritization, and problem‑solving skills
Ability to collaborate across departments and influence outcomes
Technology
Experience with CRM systems and marketing analytics tools (PestPac or similar field‑service CRMs a plus)
Proficiency in Microsoft Office (Word, Excel, Outlook)
Work Environment
Primarily office‑based with extended computer use
Occasional local travel for meetings, vendors, or community engagement
Compliance Notice This position is classified as
exempt
under Washington State and federal law and must meet applicable salary thresholds in effect at the time of hire and throughout employment.
#J-18808-Ljbffr