SalaryGuide
Responsibilities
Take ownership of our performance marketing engine and aggressively optimize our current portfolio while building the next generation of growth channels and tactics.
Build and manage acquisition budgets and targets for the growth marketing team, allocating media spend across channels and tracking variance vs. actuals.
Uncover insights and trends, understanding the "whys" behind them, and translating those into actionable next steps.
Own end-to-end process from UA budget management and proactive pacing to reporting performance to key stakeholders.
Lower CAC and scale revenue by combining the vision of a director with financial and technical depth.
Own the high-level Campaign Strategy & Architecture of Calms paid acquisition portfolio (Social, Search, ASA, UAC, TV/OTT, Audio) and guide the team on technical best practices for efficiency and scale.
Partner with Finance to build and manage acquisition budgets, lead the pacing process, and meticulously track variance vs. actuals.
Explain performance and translate trends into actionable next steps for the team to execute.
Identify and pilot the next generation of growth tactics, from new bidding strategies to radical new creative formats or new channels (e.g., CTV).
Lead a hybrid team of in-house marketers and external agencies, driving performance with clear standards and a culture of rapid iteration.
Partner with Product and Engineering to execute landing page tests and onboarding improvements that increase downstream retention and LTV.
Work with Creative Strategists to build a high-volume testing framework and drive adoption of AI and automation tools to increase asset density and reduce costs.
Requirements
8+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house
Proven success managing 8-figure paid media budgets across multiple channels.
This requires an in-depth understanding of media strategy, cross-channel planning, and the intricacies of online and offline media activation and campaign performance analysis
Effective and efficient project management—meeting project timelines and managing expectations across a variety of stakeholders
Possesses and displays a deep understanding of media—strategy, media math, plan development, channel dynamics, etc.
Strong financial acumen—understanding how marketing output directly ties to financial plans and forecasting. Able to work proficiently with finance team counterpart
Proven experience mentoring and growing high‑performing, independent teams with a strong culture of experimentation and learning
Preferred
Experience taking a specific growth initiative from "Zero to One" (e.g., launching a new international market or a new product vertical).
Experience with SQL or data visualization tools (Tableau, Looker).
Benefits
This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
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Take ownership of our performance marketing engine and aggressively optimize our current portfolio while building the next generation of growth channels and tactics.
Build and manage acquisition budgets and targets for the growth marketing team, allocating media spend across channels and tracking variance vs. actuals.
Uncover insights and trends, understanding the "whys" behind them, and translating those into actionable next steps.
Own end-to-end process from UA budget management and proactive pacing to reporting performance to key stakeholders.
Lower CAC and scale revenue by combining the vision of a director with financial and technical depth.
Own the high-level Campaign Strategy & Architecture of Calms paid acquisition portfolio (Social, Search, ASA, UAC, TV/OTT, Audio) and guide the team on technical best practices for efficiency and scale.
Partner with Finance to build and manage acquisition budgets, lead the pacing process, and meticulously track variance vs. actuals.
Explain performance and translate trends into actionable next steps for the team to execute.
Identify and pilot the next generation of growth tactics, from new bidding strategies to radical new creative formats or new channels (e.g., CTV).
Lead a hybrid team of in-house marketers and external agencies, driving performance with clear standards and a culture of rapid iteration.
Partner with Product and Engineering to execute landing page tests and onboarding improvements that increase downstream retention and LTV.
Work with Creative Strategists to build a high-volume testing framework and drive adoption of AI and automation tools to increase asset density and reduce costs.
Requirements
8+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house
Proven success managing 8-figure paid media budgets across multiple channels.
This requires an in-depth understanding of media strategy, cross-channel planning, and the intricacies of online and offline media activation and campaign performance analysis
Effective and efficient project management—meeting project timelines and managing expectations across a variety of stakeholders
Possesses and displays a deep understanding of media—strategy, media math, plan development, channel dynamics, etc.
Strong financial acumen—understanding how marketing output directly ties to financial plans and forecasting. Able to work proficiently with finance team counterpart
Proven experience mentoring and growing high‑performing, independent teams with a strong culture of experimentation and learning
Preferred
Experience taking a specific growth initiative from "Zero to One" (e.g., launching a new international market or a new product vertical).
Experience with SQL or data visualization tools (Tableau, Looker).
Benefits
This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
#J-18808-Ljbffr