SalaryGuide
Product Manager, Commercial Marketing
SalaryGuide, San Diego, California, United States, 92189
Responsibilities
Drives and owns the Go to Market strategy for new product launches
Develops and executes launch plans, including supporting sales enablement tools, promotional campaigns, training materials & customer education
Partners with upstream product managers, channel marketing, clinical, field teams and sales training to align marketing strategy with broader business goals
Supports post-launch product lifecycle planning
Responsible for establishing, driving, and executing the strategic direction and related initiatives of assigned product lines, while participating in and influencing the overall strategic direction of the company portfolio
Translates market research and knowledge into product and customer requirements in collaboration with strategic marketing counterparts to guide products throughout the development cycle
Acquires, analyzes and acts on market research information
Influences the product development process by translating VOC into product requirements
Requirements
BS/BA degree business, health sciences, or related field or equivalent combination of education and applicable job experience
5+ years of related experience in medical device development process, product management, marketing, sales, or clinical support
Experience in diabetes and/or consumer medical devices preferred
Strong grasp of downstream marketing tactics: market segmentation, sales enablement, segmentation, positioning, messaging, etc.
Solid understanding of medical technology and ability to learn and articulate clinical benefits of complex products
Understanding of customer journey in healthcare, including clinician workflows and payer/reimbursement landscapes
Skilled in translating market research into product and customer requirements
Excellent verbal communication skills, with a knack for storytelling and simplifying topics
Preferred
Experience in diabetes and/or consumer medical devices preferred
Benefits
Health care benefits such as medical, dental, vision available your first day; health savings accounts and flexible saving accounts
11 paid holidays per year, a minimum of 20 days of paid time off (with accrual starting on day 1)
401k plan with company match
Employee Stock Purchase plan
Equipment for the role will be provided
Bonus and a robust benefits package
Learn more about Tandem’s benefits here!
#J-18808-Ljbffr
Drives and owns the Go to Market strategy for new product launches
Develops and executes launch plans, including supporting sales enablement tools, promotional campaigns, training materials & customer education
Partners with upstream product managers, channel marketing, clinical, field teams and sales training to align marketing strategy with broader business goals
Supports post-launch product lifecycle planning
Responsible for establishing, driving, and executing the strategic direction and related initiatives of assigned product lines, while participating in and influencing the overall strategic direction of the company portfolio
Translates market research and knowledge into product and customer requirements in collaboration with strategic marketing counterparts to guide products throughout the development cycle
Acquires, analyzes and acts on market research information
Influences the product development process by translating VOC into product requirements
Requirements
BS/BA degree business, health sciences, or related field or equivalent combination of education and applicable job experience
5+ years of related experience in medical device development process, product management, marketing, sales, or clinical support
Experience in diabetes and/or consumer medical devices preferred
Strong grasp of downstream marketing tactics: market segmentation, sales enablement, segmentation, positioning, messaging, etc.
Solid understanding of medical technology and ability to learn and articulate clinical benefits of complex products
Understanding of customer journey in healthcare, including clinician workflows and payer/reimbursement landscapes
Skilled in translating market research into product and customer requirements
Excellent verbal communication skills, with a knack for storytelling and simplifying topics
Preferred
Experience in diabetes and/or consumer medical devices preferred
Benefits
Health care benefits such as medical, dental, vision available your first day; health savings accounts and flexible saving accounts
11 paid holidays per year, a minimum of 20 days of paid time off (with accrual starting on day 1)
401k plan with company match
Employee Stock Purchase plan
Equipment for the role will be provided
Bonus and a robust benefits package
Learn more about Tandem’s benefits here!
#J-18808-Ljbffr