Liaison Creative
Help shape smarter, audience-first B2B content by turning audience behavior and data into insights that guide content strategy.
Responsibilities
Research how IT and business decision makers search, talk, and engage across channels including search, social media, and online communities
Identify emerging trends, keywords, and audience questions that could inform marketing content
Turn data and trends into clear, practical recommendations for content planning and storytelling
Support editorial and web teams with insights that inform blogs, landing pages, videos, and social content
Build and maintain dashboards and recurring reports that highlight what's working and what's not
Share data-supported insights with marketing, product, and campaign teams in a clear, easy-to-understand way
Explore new analytics, SEO, and social listening tools to improve how the client gathers and uses audience intelligence
Qualifications
3-5 years of experience in content analytics, digital marketing, audience insights, or a related role
Previous work experience analyzing and translating data and into recommendations
Experience supporting content, editorial, SEO, or campaign teams with performance insights
Strong written and verbal communication skills, including presenting findings to partners
Curious by nature and motivated to spot patterns others might miss
Able to manage multiple projects in a fast-moving, collaborative environment
Bachelor's degree in marketing, communications, analytics, business, or a related field (or equivalent experience)
Tools & Platforms
Social Media Management and Listening: Sprout Social, Khoros, Meltwater
Analytics: Google Analytics 4 (GA4), Google Search Console, LinkedIn Analytics, YouTube Studio
SEO and Competitor Insights: SEMrush
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Responsibilities
Research how IT and business decision makers search, talk, and engage across channels including search, social media, and online communities
Identify emerging trends, keywords, and audience questions that could inform marketing content
Turn data and trends into clear, practical recommendations for content planning and storytelling
Support editorial and web teams with insights that inform blogs, landing pages, videos, and social content
Build and maintain dashboards and recurring reports that highlight what's working and what's not
Share data-supported insights with marketing, product, and campaign teams in a clear, easy-to-understand way
Explore new analytics, SEO, and social listening tools to improve how the client gathers and uses audience intelligence
Qualifications
3-5 years of experience in content analytics, digital marketing, audience insights, or a related role
Previous work experience analyzing and translating data and into recommendations
Experience supporting content, editorial, SEO, or campaign teams with performance insights
Strong written and verbal communication skills, including presenting findings to partners
Curious by nature and motivated to spot patterns others might miss
Able to manage multiple projects in a fast-moving, collaborative environment
Bachelor's degree in marketing, communications, analytics, business, or a related field (or equivalent experience)
Tools & Platforms
Social Media Management and Listening: Sprout Social, Khoros, Meltwater
Analytics: Google Analytics 4 (GA4), Google Search Console, LinkedIn Analytics, YouTube Studio
SEO and Competitor Insights: SEMrush
#J-18808-Ljbffr