Storyful
****Location:** New York, NY****Storyful is seeking a** **Marketing Automation Manager** **to build and execute marketing programs that directly fuel qualified leads, sales-pipeline growth and revenue. This is a hands-on, growth-focused role ideal for someone who thrives at the intersection of marketing and sales and who wants to directly influence how we engage enterprise buyers **―and who is excited to use cutting-edge generative-AI and marketing-automation tooling to do it faster and smarter.***** **Collaborate with the Marketing Coordinator on asset build-out, list uploads and platform execution.*** **Work with the Content Marketing Manager on outbound messaging, prospecting content and sales-enablement materials.*** **Integrate Storyful’s intelligence into commercial outreach.*** **Lead quarterly “AI enablement” workshops to upskill marketing & sales colleagues on effective prompt-writing, LLM QA and responsible-AI practices.*** **2-4 years in B2B demand generation, growth marketing, ABM or sales development.*** **Direct experience running outbound programs and lead-gen campaigns.*** **Strong understanding of B2B funnels, pipeline development and sales-marketing alignment.*** **Experience with HubSpot, Salesforce, LinkedIn Navigator, Clay **and modern marketing-automation platforms (e.g., HubSpot Workflows, Marketo, Iterable).***** **Excellent written communication skills, **plus demonstrated ability to craft, iterate and document AI prompts that outperform baselines.***** **Analytical mindset with ability to interpret performance data and optimize for results.*** **Comfortable working cross-functionally with marketing and sales teams.*** ****Hands-on proficiency with at least one GenAI stack (OpenAI/Anthropic API, LangChain, Hugging Face Pipelines) and familiarity with Python or JavaScript for simple automations/APIs.***** ****Experience configuring low-code workflow tools (Zapier, n8n, Make, UiPath) to orchestrate multi-step marketing processes.***** **Interest in media, content marketing, audience intelligence or communications sectors strongly preferred.*** **Bachelor’s degree in Marketing, Communications, Journalism, Business or related field.**Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.
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