Stellantis
SaaS Marketing Specialist, North America Software Business Unit
Stellantis, Auburn Hills, Michigan, United States, 48326
Who We Are:
The Stellantis Software Business Unit (SWBU) was established in 2021 and brings an entirely new vision to the driving experience. Our mission is to design the most captivating experiences in Mobility, bringing “tomorrow’s” tech innovations closer to today, daily. If you’re ready to help lead this automotive technology transformation, we want to hear from you.
About the Role: We are seeking a results‑driven SaaS Marketing Specialist to join our dynamic marketing team. This role is ideal for someone who thrives in a fast‑paced environment and has a passion for driving growth through digital marketing strategies tailored to software‑as‑a‑service (SaaS) products. You will be responsible for supporting the development and execution of marketing campaigns that generate awareness/leads, nurture/engage, and support customer retention/growth. Your work will directly impact our brand visibility, customer acquisition, and revenue growth.
Key Responsibilities: Campaign Strategy & Execution
Support the channel leads in planning, launch, and optimization of multi‑channel marketing campaigns (email, paid media, SEO, content, social, etc…)
Collaborate with product and sales teams to align messaging and campaign goals
Content Development
Assist with creating compelling content for all channels
Ensure messaging is consistent, engaging, and tailored to target personas
Lead Generation & Nurturing
Maintain marketing funnels to assist with targeting and segmentation to ensure the right message at the right time to the right audience
Monitor and improve conversion rates across the buyer journey
Analytics & Optimization
Coordinate with the Software Digital Experience & Marketing Intelligence team to track campaign performance
Analyze data to identify trends, insights, and opportunities for improvement
Market & Competitor Research
Stay up to date with SaaS industry trends and competitor strategies
Basic Qualifications:
Bachelor’s degree in marketing, communications, business, or related field
A minimum of 5 years of experience in managing marketing campaigns
Excellent written and verbal communication skills
Data‑driven mindset with experience in A/B testing and performance analysis
Preferred Skills:
CRM systems (e.g., Salesforce)
B2B SaaS marketing
#J-18808-Ljbffr
About the Role: We are seeking a results‑driven SaaS Marketing Specialist to join our dynamic marketing team. This role is ideal for someone who thrives in a fast‑paced environment and has a passion for driving growth through digital marketing strategies tailored to software‑as‑a‑service (SaaS) products. You will be responsible for supporting the development and execution of marketing campaigns that generate awareness/leads, nurture/engage, and support customer retention/growth. Your work will directly impact our brand visibility, customer acquisition, and revenue growth.
Key Responsibilities: Campaign Strategy & Execution
Support the channel leads in planning, launch, and optimization of multi‑channel marketing campaigns (email, paid media, SEO, content, social, etc…)
Collaborate with product and sales teams to align messaging and campaign goals
Content Development
Assist with creating compelling content for all channels
Ensure messaging is consistent, engaging, and tailored to target personas
Lead Generation & Nurturing
Maintain marketing funnels to assist with targeting and segmentation to ensure the right message at the right time to the right audience
Monitor and improve conversion rates across the buyer journey
Analytics & Optimization
Coordinate with the Software Digital Experience & Marketing Intelligence team to track campaign performance
Analyze data to identify trends, insights, and opportunities for improvement
Market & Competitor Research
Stay up to date with SaaS industry trends and competitor strategies
Basic Qualifications:
Bachelor’s degree in marketing, communications, business, or related field
A minimum of 5 years of experience in managing marketing campaigns
Excellent written and verbal communication skills
Data‑driven mindset with experience in A/B testing and performance analysis
Preferred Skills:
CRM systems (e.g., Salesforce)
B2B SaaS marketing
#J-18808-Ljbffr