Coordinator, Influencer & Content Marketing - Santa Monica, 90404

Coordinator, Influencer & Content Marketing - Santa Monica, 90404, United States of America

How We Lead:

The Coordinator, Influencer & Content Marketing will be tasked with coordinating for the creator marketing team for the Urban (Hip-Hop/R&B) releases. This role will support key team members across IGA’s Influencer and Content marketing campaigns to support key releases, and partners.

This position will work closely with all members of the Urban digital marketing and revenue teams.

How you’ll CREATE:

• Coordinate across day-to-day influencer and content marketing strategy for Interscope Records
• Develop and maintain strong relationships with influencers on behalf of Interscope Records and manage creator campaigns across key digital platforms
• Track and aggregate influencer content across social platforms
• Develop and maintain databases of key data points including (but not limited to) account growth, budget tracking, CRM data, pitching, links, and social media influencers.
• Support head of urban digital marketing team by creating in-house campaigns for Spotify, Apple, and email collections.
• Execute online advertising campaigns to drive streams, followers, engagement, and growth.
• Provide support for scheduling social media posts as needed for artists and label accounts.
• Maintain department and platform best practices.
• Compiling monthly reports for marketing and analysis
• Assist in scheduling meetings and providing agendas along with other support as required
• Actively participate in team meetings, discussions, and planning activities
• Reconcile Digital Marketing invoices and expenses
• Identify key marketing moments and releases to assist in executing initiatives
• Other duties as assigned

Bring your VIBE:

• Minimum of 1+ years’ experience working within the music industry
• Be strategic and understand the value in paid and unpaid content collaborations for both Interscope, and our artists.
• Bring knowledge and understanding of Urban culture, music and the current internet trends, apps, influencers, etc.
• Outstanding time management and prioritization skills, comfortable supporting two genre teams with fast-moving, overlapping priorities.
• Strong organizational habits with exceptional attention to detail.
• Understanding social media, streaming platforms, metadata, and digital toolsets.
• Proficiency in Word, Excel, PowerPoint, Outlook; Photoshop preferred.
• Collaborative and team-oriented, with strong communication skills and comfort working across departments.
• Self-starter with a proactive, solution-oriented mindset and a desire to learn and grow within digital marketing