The Marketing Strategy organization is responsible for driving consumer demand and achieving revenue goals for Disney Experiences (DX) as well as supporting overall The Walt Disney Company initiatives. Our goal is to deliver growth for W alt D isney W orld and contribute to the overall company performance. The team achieves these goals by developing commercial and communication strategies and partnering with cross-discipline teams to create campaigns that drive consumer behavior. The team also oversees the management of the plans to ensure each campaign or program is maximized across a wide range of marketing tactics.
Reporting to the Senior Manager, this individual will support the Disney Springs business under the Walt Disney World portfolio, creating marketing strategies that support overall business goals and initiatives.
This leader should be able to navigate the organization to mobilize partners, influence decisions, distill complex projects, analyze research or business results, and execute critical work. This candidate will exhibit confidence and autonomy to elevate work strategically, guide diverse functional groups and persuade leaders , including senior leadership and executive s . This position requires the ability to work independently with minimal oversight in day-to-day execution.
Responsibilities:
Lead the development and execution of innovative commercial marketing strategies and go-to-market plans to deliver business goals for Disney Springs.
Lead the creative and media strateg ies as part of campaign development for Disney Springs that integrate across paid, owned, and earned channels
Leverage business and marketing analytics, consumer insight, and knowledge of the consumer journey to inform strategies and evaluate opportunities
Analyze performance, needs, risk and opportunities to adapt to business changes; develop after action reviews
Leverage analytics and data to influence leaders and peers
Identify innovative opportunities and programs
Daily and program budget management
Ensure delivery of projects to drive business goals efficiently within allocated budget
Maintain and oversee project tracking including status and next steps
Requirements:
4+ years in marketing strategy or related roles
Solid understanding of marketing model, execution, business drivers, and tourism industry
Understanding of consumer journey to help inform and shape key marketing/commercial strategies to drive business goals
Ability to craft strategies based on consumer insights and data analysis
Commercial sensibility and familiarity with travel industry dynamics
Understanding of creative process and strong ability to provide clear direction to shape impactful creative work
Knowledge of content creation and various platforms
Strong presentation and communication skills with a unique ability to create strategic and compelling visual stories for all levels of leadership
Ability to influence at all levels of leadership
Track record of nurturing relationships
Excellent partnership and collaboration skills
Superior professionalism
Detail oriented
Required Education:
Bachelor's Degree in Marketing, Business, Communications, or equivalent
Preferred Education:
Master's Degree in Marketing, Business, Communications, or equivalent
Additional Information:
This position will be located in Celebration, FL.
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