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SalaryGuide

Senior Staff Lifecycle Marketing Manager

SalaryGuide, Dallas

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Responsibilities

  • Influence: Earn trust from senior stakeholders through confident perspective, clear communication, and consistent delivery.
  • Advocate: Champion the resourcing, tooling, and prioritization required to unlock the team’s full growth potential.
  • Architect: Design big-picture lifecycle infrastructure that aligns strategic goals with technical and operational constraints at a system level.
  • Navigate: Lead execution through complex, constraint-heavy environments by surfacing bottlenecks, influencing priorities, and proactively managing risk.
  • Translate: Turn executive direction into clear, actionable lifecycle programs, articulating trade-offs, dependencies, and measurable outcomes.
  • Motivate: Inspire your team with a bold, forward-looking vision that drives innovation while staying grounded in business impact.
  • Collaborate: Work cross-functionally with Product Marketing, EPD, Sales, Operations, and Data Science to embed lifecycle logic across the customer experience
  • Mentor: Uplevel lifecycle maturity across the org by coaching beyond your team and shaping how lifecycle strategy is applied at scale.
  • Communicate: Deliver strategic insights and program updates with clarity and confidence, especially to VP and C-suite stakeholders.
  • Establish: Build and scale a rigorous culture of testing, iteration, and insight-driven lifecycle evolution.

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