SalaryGuide
Responsibilities
- Manage and execute a formal planning calendar for each brand, ensuring the team is set up for success within the required timelines.
- Collaborate with Leadership, Marketing, and Sales teams to encourage distributor and retail orders supporting brand and channel strategies across both on-premise and off-premise channels. This includes promotional activities, product listings, and event participation to enhance brand visibility and drive sales within your key DMA.
- Work closely with the local sales team to ensure execution of national programming at the market level, making regional adjustments as needed to ensure excellence.
- Collaborate with the regional sales team to identify and evaluate promotional opportunities that align with brand and sales objectives.
- Develop consumer promotions for in-store use that enhance product engagement and boost sales.
- Work with brand team and event coordinator to create impactful brand engagement opportunities and deliver on high visibility events.
- Assist in the management of our regional sports partnerships.
- Monitor sales performance metrics to identify trends and opportunities for growth to share with HQ.
Requirements
- Bachelor’s degree in marketing, business, or a related field.
- 2+ years of experience in a trade or field marketing role in the alcoholic beverage industry.
- General understanding of the alcoholic beverage industry, including regulatory environments and marketing compliance.
- Experience in both off-Premise and on-Premise channels, with a solid grasp of the differing channels.
- Proven ability to collaborate cross-functionally and with key internal and external stakeholders, including distributors, customers, and brand partners.
- Exceptional ability to work both independently and as part of a team.
- Excellent communication skills and the ability to prioritize effectively.
- Availability to travel as required(estimated 25%).
Preferred
- Master’s degree in business, marketing, or a related field.
- Experience in the spirits or beverage industry.
- Strong project management, communication, and organizational skills.
- Advanced proficiency in Microsoft Office
- Military experience is a plus.