Blacksmith Software Inc.
Overview
At Blacksmith, we provide cloud infra to help companies run their CI (GitHub Actions) substantially faster and cheaper. Our mission is to build a CI cloud. Our bet is that CI, as a class of workloads, is ready to be unbundled from the hyperscaler clouds (AWS/GCP/Azure). This is a bold statement, and we have an ambitious roadmap ahead.
What you’ll own
- Product Marketing
- Translate complex technical features into clear customer value.
- Build collateral (case studies, decks, one-pagers) that help prospects and customers understand why they should choose Blacksmith.
- Drive customer education through docs, email campaigns, and onboarding guides.
- Growth & Demand Generation
- Define and track core growth metrics: weekly inbound leads, pipeline created, and conversion rates.
- Build repeatable demand channels beyond launches (ads, content distribution, email campaigns, partnerships).
- Experiment with paid acquisition and measure ROI rigorously.
- Brand & Content
- Carry forward a high bar for quality, creativity, and personality in our brand.
- Own social presence (X, LinkedIn) and ensure consistency with our voice.
- Drive thought leadership: blogs, podcasts, PR placements, and founder amplification.
- Create compelling customer stories, launch videos, and product announcements.
- Events & Partnerships
- Run high-ROI events and conferences with a tighter filter on spend vs. return.
- Build relationships with influencers, creators, and ecosystem partners where it makes sense.
- Collaborate with design and creative partners on swag, landing pages, and experiences.
- Team & Leadership
- Build and lead a small but high-leverage marketing team across product marketing, events, growth, and content.
- Set up clear goals, reporting, and accountability (weekly lead tracking, campaign ROI, etc.).
- Partner with founders on GTM, sales, and fundraising announcements.
What we value
- Taste and quality : You believe that details matter, from landing pages to launch videos.
- Bias to action : You proactively identify problems and take them to the finish line.
- Originality : You’re not here to copy what everyone else is doing. You bring creativity and bold ideas.
- Team player : You can lead with conviction but also collaborate, listen, and adapt. Marketing is a team sport, not a solo performance.
- Data-driven : You can back up intuition with metrics and know how to measure what matters.
Compensation and benefits
- Medical, Vision, and Dental insurance.
- Competitive base + equity.
- Unlimited PTO.
- Quarterly offsite.
- Early-exercise stock options
- 12 weeks fully paid parental leave (US)